Welcome to Dialed:in,
Nimbata’s Content Hub
Articles on Call Tracking, Lead Generation, Conversational Analytics, Product Features & Updates, and more
Spending $20K on ads? Dramatically improve agent performance tracking with AI Custom Fields
The $20,000 Question Picture this agent performance tracking scenario: A plumber in Austin spends $20,000 a month on Google Ads, receiving…
Recent Stories
Inside Nimbata
Explore our newest product updates, featuring the latest insights from Demitris.
Demitris
Co-founder
Track your clients' forms in unified view, Script Status Checker, Notifications and more – February 2026
A really good amount of updates this month, including a long-requested fix for DNI verification and a reworked onboarding flow. Many came directly from customer feedback. Let’s get into it. Script Status Checker Dynamic Number Insertion only works if it’s deployed correctly. Until now, confirming that your DNI script was live meant contacting support and…
Nimbata Product Update – July 2025
WOW. Just WOW. We’ve always known how much you love Workflows and Nimbata AI, but your enthusiasm this past month? Next level. Your feedback has been nothing short of incredible — and because of it, we’ve delivered some powerful new capabilities and polished the experience even further. Let’s unpack what’s new and exciting this month…
Marketing Tips & Resources
Customer Spotlight
🔥 Hot Call Tracking takes that you shouldn’t miss in 2024
A collection of tips & best practices shared by Marketing Professionals covering a wide range of topics from Google Ads Call Conversions to CRM Enrichment
With this information, you can estimate the monetary worth of individual call conversions. By incorporating this value into your call conversion metrics, your PPC reports will accurately represent the average Cost Per Acquisition (CPA) in relation to both web and call conversions.
Thanos
Digital Marketing Specialist, Dager Luxury ServicesDigital Marketing Specialist, Dager Luxury Services
Use call duration on Nimbata as conversion value and leverage conversion value bidding in Google Ads for better quality leads.
Thanos
Head of Marketing, Adgurus
One of our key challenges related to offline conversion tracking and understanding which inbound calls resulted in conversions. Nimbata’s ability to track GCLID and UTM tracking in tandem is a game-changer for me.
By utilizing UTM tracking templates in Google & Bing Ads, Nimbata can provide you with detailed insights on which campaigns, ad groups, and ad variations are driving call conversions.
Furthermore, if you can sync your Nimbata to your CRM, this will provide you with quality data about your campaigns & funnel visible in your CRM.
Patrick
Digital Marketing Manager, Blackberry Hearing
Call Tracking & Marketing Guides
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Featured Authors
DEMITRIOS POURNARAKIS
Co-founder, Nimbata
LOUKIA BALOMATINI
Head of Growth, Nimbata
PANAGIOTIS BESKOS
Content Strategist, Nimbata
MARINOS KATAPODIS
Content Writer, Nimbata