Integrations → Facebook

Facebook

Connect Nimbata with Facebook to send call conversions back to your ad account, measure real outcomes, and optimize campaigns based on actual call performance.

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Facebook call tracking sync with Nimbata

Why Facebook + Nimbata?

Call outcomes-Tags- AI insights from Nimbata directly to Facebook Ads

Multiple Call Conversions. Send different call conversion actions to Meta Ads Manager based on Nimbata fields so your reports match real outcomes.

Conditional sync logic- Choose when to fire Facebook Integration with custom triggers

Conditional conversion logic. Choose exactly when to fire each Facebook conversion: set rules by call duration, caller type, tags, or AI classification for precise tracking.

Copy Paste logic on Facebook sync settings- copy any project instantly

Scalable configuration management. Duplicate Facebook sync settings across projects in seconds — no manual re‑mapping or repetitive setup needed.

Integration Capabilities
(that help you get more from your ad spend)

Create call conversions for Facebook automatically thanks to Nimbata's automation

Link every call to a campaign with AI precision for rich reports

Match each phone call to the exact Facebook campaign, ad, and keyword that drove it. Nimbata’s AI then analyzes and tags the conversation, giving you clear, actionable reporting.

Identify winning campaigns.
Refine your ad strategy with confidence.

Send real call revenue data back to your ad account

Push conversions to Facebook enriched with Nimbata’s AI-calculated sales values. See the actual revenue driven by calls and optimize your ads based on what’s generating more profit.

Measure what really matters.
Focus on profit, not just leads.

Push Attribution data such as GCLID, Click ID and Keyword from Nimbata to your Ads Manager
AI call tracking - enrich your lead's data in Facebook with Nimbata's AI

Keep your conversion data clean & actionable

Apply AI-powered filters to block spam, misdials, and low-quality calls from being This ensures Facebook only sees meaningful results, helping you make better spend decisions.

Protect your ad budget and maintain accurate, trustworthy reporting.

Get a clear picture of the leads you generate in no time – seriously!

Google Ads meets real-time call intelligence

Include Facebook automation on your workflow builder-split paths and sync your apps effortlessly
Integration Architecture

Make Facebook react only to the calls that matter.
Build workflows using 30+ real-time conditions — from call duration and caller type to AI-detected revenue and intent — so you decide exactly which calls trigger a conversion.

Artificial Intelligence

Turn every call into campaign intelligence.
Nimbata AI classifies conversations, tags lead quality, and captures real revenue with AI Value fields — so your Ad account reports reflect true ROI, not just call counts.

Facebook Conversion Actions

Trigger the right conversion, every time.
Decide exactly which conversion action Nimbata sends to Meta Ads Manager based on live call criteria, ensuring your campaign data stays clean, accurate, and profitable.

Call Tracking for Facebook facebook logo 2019 1

Attribute every call to its ad and track real ROI.

Facebook + Nimbata

Facebook Integration- automatically create conversions for Facebook
Facebook Integration- Create custom fields and connect lead data
Facebook Integration- Trigger the right Facebook conversion basedd on real call insights through Nimbata's workflows

Overview: Facebook is a social platform where people connect, share content, and interact through likes, comments, and messages. It also offers powerful advertising tools, enabling businesses to target audiences by demographics, interests, and behaviors.

Integration Overview: Nimbata’s integration with Facebook tracks both clicks and calls, giving you a clear view of which campaigns drive real results. Send call data directly to Ads Manager, measure performance in real time, and focus your budget on ads that bring customers to your business.

Use Cases
Things you can do when using Facebook with Nimbata include:

Offline Conversion Tracking: Nimbata lets you link calls to your Facebook campaigns by sending customer details from your CRM or call tracking platform to Meta Events Manager. Facebook matches this data with ad interactions to show which campaigns generate the most leads and sales.

Pinpoint winning campaigns & keywords: Attribute every call to the exact campaign, ad, and keyword that drove it. Reallocate budget instantly to high‑ROI campaigns while cutting wasted spend.

Ad Schedule Optimization: Analyze call performance by hour/day, then sync the best‑performing time slots back to Google Ads for ad scheduling that matches peak conversion windows.

Identify high‑converting landing pages: Track the caller’s journey before and after the call to uncover which landing pages close the most sales. Double down on what converts and fix what doesn’t.

Keep your conversion data clean & powerful: Block spam, misdials, and low‑value calls from hitting Google Ads. Protect your budget and ensure your optimization decisions are based on accurate, actionable data.

Their Goal: Facebook Conversion & ROI Tracking

Call Tracking for Facebook facebook automation

Their Flows:

When Al Sales Value is known push conversion “New Sales Call” and attach the sales value
When caller books an appointment push “New Appointment” Conversion
Push Call Conversion when the duration criteria are met
Update Google Sheet “New Leads” when a first-time PPC callers books an appointment

To get started:

  • Create your free Nimbata Account
  • Connect your Facebook business account with Nimbata
  • Share your pixel
  • Start monitoring your calls in your Meta Business Events manager! of your call tracking number pool

If you need help setting up Nimbata for Facebook, make sure to check out this help article or request a demo to help you with setting up the integration.

Nimbata + Facebook Integration FAQs

How do I see Facebook call conversions in Ads Manager?

Once set up, Nimbata sends call conversions to Facebook as offline events—so you can view them directly in Ads Manager and measure campaign performance.

Can I send multiple call conversions to Ads Manager?

Yes. You can send multiple call conversions to Facebook Ads Manager, each tied to different campaigns, ads, or keywords. Nimbata also allows you to send various conversion types—like sales calls, booked appointments, or qualified leads.

You can set custom rules using AI Tags, AI Value thresholds, call duration, or caller type so every conversion reflects the real outcome of the call. This allows you to track different stages of the customer journey, run separate bidding strategies, and measure both lead volume and actual revenue without mixing the data.

Can I filter which calls get counted as conversions?

Yes. You can create rules based on call duration, caller type, AI tags, AI Value thresholds, and even natural‑language questions (e.g., “Was this a qualified lead?”) to filter out low‑value calls.

Will my conversions match the actual value of the sale?

Yes. Using AI Value fields, Nimbata can calculate the revenue from a call based on the conversation and send that exact number back to Meta Ads Manager for revenue‑driven optimization.

Does Nimbata prevent bad calls from inflating my Facebook data?

Yes. You can automatically block spam, misdials, and low‑value calls from being sent as conversions, keeping your Facebook data clean and your budget focused.

How does this integration help improve ROI?

By sending AI-enriched call conversions back to Facebook as offline events, you can link real phone outcomes to your ad spend.This means you can see exactly which campaigns, ads, and audiences drive high-value calls, filter out low-quality interactions, and focus budget on what delivers the most revenue.

Can I use different conversion actions for different outcomes?

Yes. For example, you might send “Qualified Lead” calls to one conversion action and “Closed Sale” calls to another, each with its own value.

Does Nimbata work with offline conversions in Facebook?

Yes. Nimbata enables you to automate offline conversions by passing FBCLID data from calls into the Meta Events Manager. This enhances match rates between call events and ad clicks — enabling more accurate attribution.

How often are call conversions synced with Facebook?

On average, call conversions sent from Nimbata appear in Google Ads within 12 hours. This processing time is due to Google’s offline conversion import process. While the delay won’t affect your conversion tracking accuracy, it’s best to keep it in mind when monitoring same‑day campaign performance.

Can I use Nimbata data to refine targeting in Facebook Ads?

Yes. You can identify top‑performing keywords, locations, devices, and times of day from Nimbata’s call data and adjust your Facebook Ads targeting for maximum ROI.

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