Call Tracking

How Does Nimbata Know Which Ads, Listings Or Placements Make Your Phone Ring?

Nimbata's technology bridges online with offline, by mapping the campaigns, keywords and landing pages that made your customers pick up their phone.
Call Tracking Tracking Numbers 1st Step of Call Tracking Set up

First comes the pool of tracking numbers

Your pool is like a bucket of available tracking numbers ready to be assigned to your visitors in order to capture session-level and visitor-level insights.

Step 2 of call tracking set up process - call flow

Now it’s time for your first call flow

A call flow defines the route that your callers will follow once they call your business, basically is the connection from a tracking number to your business number.

DNI Script - The final step of call tracking set up

The final step – the DNI script

The DNI (or Dynamic Number Insertion) script is responsible for the number swapping on your website in a way that no visitor sees the same tracking number during the same session and for collecting visitor’s data.

How does Call Tracking work - Final Step

That’s it! You’re ready to start tracking your calls.

Once you receive your first call, you’ll start seeing call data fill in your Nimbata reports. But, you can take it one or even more steps further by integrating call data to GA4, HubSpot, Slack, Google Ads and more or by leveraging our automations to classify your calls and handle better your call conversions.
(Scroll to see what we mean)

Here’s how you can make Nimbata work best for you

Call Tracking isn’t about measuring call volumes, it’s about understanding quality and where it’s coming from.

Call Conversion Tracking

Focus on quality, not quantity

You cannot replicate your success if you don’t know where it’s coming from. Having the correct setup in place is the first step of setting the ground for the right insights which will led to your future success.

More insights with multiple call conversions

By using multiple call conversions, you can gain a more comprehensive understanding of your phone leads’ quality and determine which campaigns are most beneficial for your business or clients.

Call Conversion Tracking set up, Multiple Call Conversions to Google Ads, GA4.
Marketing Campaigns

Obtain a deeper understanding of your campaigns’ impact

Fuse impressions, clicks, leads, and customers from various marketing channels to reveal the true actions behind the cash flow in your business. Get a detailed view of what’s driving your success!

Combine data for different marketing sources in GA4 and Data Studio
Lead Management

Send the right lead, to the right team

Combine the advanced call routing options with IVR to elevate the caller’s experience. Send each lead to the team that is more likely to convert the call.

Automate classification of your phone leads

There’s no time for admin and manual work, and we get that. Use automation rules to seamlessly assign tags to your phone leads based on the criteria you set.

Create a single source of truth in your CRM

Keep your CRM tidy and clean by filtering the blur out and sending only your true phone leads.

How Nimbata can help you to better manage your leads.
Lead Reporting

Choose the way you analyze

Choose as many reports as you want from our report gallery and build your own custom dashboard. Apply the filters that help you gain the value you want and share it with your team.

Available Reports to add in Call Performance Dashboards
Lead Exporting

Excel your marketing reports

We understand that data is vital, but staring at tables can give anyone a headache. That’s why we’ve got a one-click solution to export all your marketing data. Whether you want to download your entire data set or just the filtered information you’re currently viewing, Nimbata has you covered.

Phone Lead Exporting in GSheets n - Export “Qualified Leads” View to GSheets and update with new leads every day.
Keep everyone align

Notify your team when a new lead is generated, converted or needs followup

Real-time Slack notifications enable your team to transform unanswered calls into opportunity, celebrate new wins (aka leads) as they happen, and learn which leads are converting to keep everyone in the loop.

Send notification in Slack when a new phone lead is generated

Check out what Marketers and Business Owners
say about us

Trust us, their word is pure gold

Call Tracking reversed g2@2x

Rene Hanli
Digital Marketing Specialist at Vezzlemedia

What you wanted other call tracking providers to be.  The customer service from Nimbata might be the best I’ve gotten from any company”


Steven Laff
Marketing Agency Owner at AFSB

” We have used several companies in this space, most recently CallRail, which unfortunately kept getting worse…. [Nimbata] has been our best decision in the call tracking space in over a decade.

Call Tracking capterra

Markellos Diorinos
CEO at Bryq

” Great customer support – love their instant messenger thingy …Finally we can calculate ROI on click-to-call ads”


Dinesh Kumar
Business Owner at 55places

“Nimbata excels in integrating with various APIs, allowing seamless connections with existing business software.”

Call Tracking capterra

Tino Umo
Agency owner at Searchgage

Nimbata’s per-call cost significantly reduced our call tracking expenses by 70% in comparison to other platforms out there


Adrien Lafranchi
Business owner at Soshome

Much better than calltrackingmetrics…[Nimbata is] really easy to use, the support service is just amazing, i think the best i’ve seen.”

Call Tracking Solution FAQ

We built the product you need-
are you ready to use it?

Set up today, get true attribution tomorrow

Nimbata is a leader in Inbound Call Tracking on G2 Nimbata is a leader in Inbound Call Tracking on G2 Nimbata is a leader in Inbound Call Tracking on G2