Call tracking for Automotive

You drive traffic. We show you what campaigns drive real customers.

Nimbata gives automotive marketers full visibility into what drives test drives, car rentals, sales or well.. crickets—so you can stop assume what might be working and what not.

Steven Johnson Call Profile - Google Ads Attribution
Lead Details-Name-Location-Call Duration
Attribution details- UTM source-UTM campaign
Conversation Details- AI notes

When every call could be a sale, rental, or test drive
you can’t afford blind spots.

Call routing flow showing a new call with greeting message and keypad options to connect to an agent or voicemail.
Craft a smarter call experience that moves buyers forward

Auto-routes, greetings, keypad logic, and time-based rules that create seamless caller journeys.
Caller from a Google Ads campaign for annual service.
Know every caller. Every source. Every reason. All in one view.

See who’s calling, where they came from, and what what brought them in. Instantly.
CRM automation step creating a new contact and setting lifecycle stage to “Customer.”
From unknown callers to CRM-ready leads -automatically

Push caller data, source, and context straight into your CRM – without manual entries.

Shaping how automotive marketers optimize their efforts from first contact to final sale, with call intelligence driving every move.

1. Capture

Finally, know exactly what made them call and what they want.

For most buyers, calling is their first real contact with your business. Nimbata captures the full context of that moment: what campaign brought them in, which page they visited, and what they were looking for.

Call Tracking for Automotive - 1st step Capture every Call

2. Classify & Organize

Turn every call into structured, searchable insight automatically tagged, scored, and ready to report on.

When calls come in fast, context gets lost. Nimbata’s AI steps in to identify intent, tag each conversation, categorize it by department, score lead quality, and flag high-value calls. All in real time, and done automatically. 

2nd Step -Setup your rules - Automated AI

3. Analyze

Your calls, decoded.
Your next move, clear.

Track what moves the needle.
Nimbata’s customizable dashboards show which campaigns drive booked test drives, service appointments, and closed deals. Easily break down call volume, lead quality, and ROI—by channel, vehicle type, or dealership location—so you can double down on what actually drives revenue.

3rd step-Analyze your insights with reports and flexible filters

 Automatically sync your apps in seconds

Nimbata accelerates your workflows by fitting perfectly with your existing tools.

Works with what you already use
Connect to your CRM, ad platforms, and ops tools in seconds.

Call Tracking Integrations

Automates what happens next
Let call insights trigger the next best action—automatically.

Call Tracking Integrations
Call Tracking Integrations
Call Tracking Integrations

Independent Dealers and Growing Networks alike
Nimbata is your solution

 Whether you’re running a single-location dealership or a multi-location automotive conglomerate, Nimbata offers clarity into what brings in calls, appointments, and conversions across each location.

Independent Dealers

Small team, big ambition? We’ve got you.

Whether you run a one-man car rental business, a local car dealership, or a neighborhood repair shop, Nimbata makes it easy to track call volumes, log leads automatically into your CRM, and use AI to score call quality and reveal which channels drive your revenue.

Independent businesses- call tracking for small teams

Growing Networks

Franchise-ready. Fully flexible.

Whether you’re running a nationwide auto repair business, a network of service centers, or multiple car rental franchises, Nimbata keeps performance across locations clean and independent. Track performance across locations, sync leads to your CRM, and never miss a high-value call.

Growing networks- call tracking across locations

Don’t just take our word for it – here’s what performance-driven teams say about using Nimbata

“Nimbata has been a game-changer for our business!”

The platform is incredibly user-friendly, and the call tracking features have given us detailed insights into our campaigns. We’re now able to attribute leads with precision and optimize our marketing efforts like never before. 

– Consultant, read full review on G2

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Ready to see which campaigns drive calls and sales?

Frequently Asked Questions