Integrations → Google Analytics

Google Analytics

Connect Nimbata with Google Analytics to track every phone call as an event, complete with session-level campaign, source, plus AI-sourced insights into lead value and quality.

Google Analytics call tracking integration with Nimbata – call events straight to your GA4 account

Why Google Analytics 4 + Nimbata?

Automatically send every call as a GA4 event, enrich it with session-level
attribution, and centralize call insights—all without coding or manual tagging.

Call outcomes-Tags- AI insights from Nimbata directly to Google Analytics account

Multiple Call Conversions. Send different call events to Google Analytics based on Nimbata fields so your reports match real outcomes.

Conditional sync logic- Choose when to fire Google Analytics Integration with custom triggers

Conditional conversion logic. Choose exactly when to fire each Google Ads conversion: set rules by call duration, caller type, tags, or AI classification for precise tracking.

Copy Paste logic on Google Analytics sync settings- copy any project instantly

Scalable configuration management. Duplicate Google Ads sync settings across projects in seconds — no manual re‑mapping or repetitive setup needed.

Integration Capabilities
(that help you measure true ROI across touchpoints)

Attribute calls and classify them with AI for rich reports - Call Tracking Google Analytics

Enrich call data with AI for smarter analysis

Send calls to GA4 enriched with AI insights like intent, sentiment, and lead value, and transform raw call events into meaningful, actionable data.

Figure out which calls matter,

not just the call volume.

Connect call revenue to your analytics

Push AI-calculated revenue and lead quality into GA4 to measure the true impact of calls and optimize your marketing based on ROI

Measure what really matters.
Focus on profit, not just leads.

Google Analytics ROI Tracking - Real revenue tracking & syncing
Smarter spend & cleaner accounts with AI-Powered Question for sending Google Analytics events

Keep your GA4 reports clean and accurate

Use smart filters and triggers so you can exclude spam, short, or low-intent calls before they ever reach GA4, ensuring your reports stay reliable and your attribution is precise.

Eliminate noise from low-quality calls

Keep attribution clear and trustworthy

GOOGLE ANALYTICS 4 MEET AI CALL INTELLIGENCE

See exactly which channels drive your best leads –
in no time!

Easily classify calls with AI and send them as GA4 events using powerful workflows.
Send multiple call conversion actions – based on real‑time outcomes – all from one streamlined dashboard.

Include GA4 automation on your workflow builder-split paths and sync your apps effortlessly
Integration Architecture

Make Google Analytics 4 capture only the calls that matter.
Build workflows using 30+ real-time conditions — from call duration and caller type to AI-detected revenue and intent — so you decide exactly which calls trigger a conversion.

Artificial Intelligence

Turn every call into performance intelligence.
Nimbata AI classifies conversations, tags lead quality, and captures real revenue with AI Value fields — so your Google Analytics reports reflect true ROI, not just call counts.

Google Analytics Event Actions

Trigger the right conversion, every time.
Decide exactly which call event Nimbata sends to Google Analytics 4 based on live call criteria, ensuring your campaign data stays clean, accurate, and profitable.

google analytics logo

Attribute every call to its source and track real ROI.

Google Analytics 4 + Nimbata

Overview: Google Analytics is a web analytics service provided by Google that allows website owners and marketers to track and analyze various aspects of their website’s performance and visitor behavior.

Integration Overview: The Google Analytics 4 + Nimbata integration lets you send phone calls as GA4 events with full session attribution. By combining call data with website metrics, you can measure calls alongside digital conversions and gain a complete view of campaign performance and ROI.

Use Cases
Things you can do when using Google Analytics 4 with Nimbata include:

Send call data as events: With Google Analytics + Nimbata integration you send call data as events, directly to your Google Analytics account and mark them as conversions.

View call data in Google Analytics: Nimbata provides session-level attribution (source, campaign, or keyword) for call conversions using dynamic number insertion (DNI). You can view session information about the call, such as keyword, campaign, source/medium, and other session-based info, just like you do with clicks

Analyze call data in dashboards: Include call data information to the reports you create in Google Analytics and view the sessions that drove calls at source/medium/campaign level.

Identify high‑converting landing pages: Track the caller’s journey before and after the call to uncover which landing pages close the most sales. Double down on what converts and fix what doesn’t.

Their Goal: Google Analytics Event & Attribution Tracking

Call Tracking for Google Analytics ga4 automation

Their Flows:

When Al Sales Value is known push event “New Sales Call” and attach the sales value
When caller books an appointment push “New Appointment” Event
Push Call Event when the duration criteria are met
Push event “New Leads” when a first-time PPC callers books an appointment

To get started:

  • Create your free Nimbata account
  • Grab your Google Analytics Property ID and paste it in Nimbata
  • Copy and paste your API secret to Nimbata
  • Set the trigger to ON
  • View Call events in Google Analytics

If you need help setting up Nimbata for Google Analytics 4, make sure to check out this help article or request a demo to help you with setting up the integration.

Nimbata + Google Analytics Integration FAQs

Can I see which ads, campaigns, and keywords drove each call?

Yes! Nimbata attributes every call to its campaign, ad group, keyword, so you can measure performance at the most granular level.

Why third-party call tracking for Google Analytics

Google Analytics 4 doesn’t natively track phone calls, and it can’t show you outcomes like revenue, lead quality, or caller intent. With Nimbata, calls are pushed into GA4 as events with full session attribution — including source, medium, campaign, and keyword — enriched with AI-powered insights such as value and intent. This gives you the ability to analyze calls alongside digital conversions in GA4, build accurate reports, and understand the real business impact of your Google campaigns.

Can I send multiple call events to Google Analytics?

Yes. Nimbata lets you create and send multiple custom call events to GA4 — for example, “Answered Call,” “First-time Caller,” or “High-Intent Lead.”

Configure triggers based on call duration, AI tags, or caller type to define what qualifies as each event. These events arrive as separate GA4 conversions, giving you clear visibility into different stages of the call journey without overlapping your data.

Can I filter which calls get counted as conversions?

Yes. You can create rules based on call duration, caller type, AI tags, AI Value thresholds, and even natural‑language questions (e.g., “Was this a qualified lead?”) to filter out low‑value calls.

Will my conversions match the actual value of the sale?

Yes. Using AI Value fields, Nimbata can calculate the revenue from a call based on the conversation and send that exact number back to Google Analytics for revenue‑driven optimization.

Does Nimbata prevent bad calls from inflating my GA4 account?

Yes. You can automatically block spam, misdials, and low‑value calls from being sent as conversions, keeping your Google Analytics account clean and your budget focused.

How does the integration help improve ROI?

By sending enriched call conversions with session-level data into Google Analytics, you can see exactly which channels, campaigns, and keywords drive high-value calls. This lets you measure ROI across online and offline touchpoints, compare call outcomes against other conversions, and shift budget toward the sources that generate real revenue instead of vanity metrics.

Can I use different conversion actions for different outcomes?

Yes. For example, you might send “Qualified Lead” calls to one conversion action and “Closed Sale” calls to another, each with its own value.

Can I segment call data alongside other GA4 metrics?

Yes. Once call events appear in GA4, they become part of your regular dashboards and funnels. That means you can compare calls with page views, form submissions, and other events — all in one place.

Will call data show in real-time within GA4?

Not immediately. GA4 usually takes several minutes—and occasionally up to 24 hours—to process Nimbata call events. Test with a live call and check later in the Events or Conversions tabs.

How do I troubleshoot if calls are not appearing in GA4?

Check for these common setup issues: incorrect Measurement ID or API secret, missing first test call to register the event, and ensuring custom dimensions are in place to surface call parameters like duration or outcome.

How long does it take to set up the Google Analytics call tracking connection?

Most users connect Nimbata to Google Analytics and configure their first conversion rules in under 10 minutes. The integration is fast and user-friendly. Just go to Integrations → Google Analytics, enter your Measurement ID and API secret, choose your trigger (e.g., “After Every Call”), and test with a call. Your data will start flowing shortly.

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