Integrations → Google Analytics
Connect Nimbata with Google Analytics to track every phone call as an event, complete with session-level campaign, source, plus AI-sourced insights into lead value and quality.
Why Google Analytics 4 + Nimbata?
Automatically send every call as a GA4 event, enrich it with session-level
attribution, and centralize call insights—all without coding or manual tagging.

Multiple Call Conversions. Send different call events to Google Analytics based on Nimbata fields so your reports match real outcomes.

Conditional conversion logic. Choose exactly when to fire each Google Ads conversion: set rules by call duration, caller type, tags, or AI classification for precise tracking.

Scalable configuration management. Duplicate Google Ads sync settings across projects in seconds — no manual re‑mapping or repetitive setup needed.
Integration Capabilities
(that help you measure true ROI across touchpoints)

Enrich call data with AI for smarter analysis
Send calls to GA4 enriched with AI insights like intent, sentiment, and lead value, and transform raw call events into meaningful, actionable data.
Figure out which calls matter,
not just the call volume.
Connect call revenue to your analytics
Push AI-calculated revenue and lead quality into GA4 to measure the true impact of calls and optimize your marketing based on ROI
Measure what really matters.
Focus on profit, not just leads.


Keep your GA4 reports clean and accurate
Use smart filters and triggers so you can exclude spam, short, or low-intent calls before they ever reach GA4, ensuring your reports stay reliable and your attribution is precise.
Eliminate noise from low-quality calls
Keep attribution clear and trustworthy
GOOGLE ANALYTICS 4 MEET AI CALL INTELLIGENCE
See exactly which channels drive your best leads –
in no time!
Easily classify calls with AI and send them as GA4 events using powerful workflows.
Send multiple call conversion actions – based on real‑time outcomes – all from one streamlined dashboard.
Make Google Analytics 4 capture only the calls that matter.
Build workflows using 30+ real-time conditions — from call duration and caller type to AI-detected revenue and intent — so you decide exactly which calls trigger a conversion.
Turn every call into performance intelligence.
Nimbata AI classifies conversations, tags lead quality, and captures real revenue with AI Value fields — so your Google Analytics reports reflect true ROI, not just call counts.
Trigger the right conversion, every time.
Decide exactly which call event Nimbata sends to Google Analytics 4 based on live call criteria, ensuring your campaign data stays clean, accurate, and profitable.

Attribute every call to its source and track real ROI.
Google Analytics 4 + Nimbata
Overview: Google Analytics is a web analytics service provided by Google that allows website owners and marketers to track and analyze various aspects of their website’s performance and visitor behavior.
Integration Overview: The Google Analytics 4 + Nimbata integration lets you send phone calls as GA4 events with full session attribution. By combining call data with website metrics, you can measure calls alongside digital conversions and gain a complete view of campaign performance and ROI.
Use Cases
Things you can do when using Google Analytics 4 with Nimbata include:
Send call data as events: With Google Analytics + Nimbata integration you send call data as events, directly to your Google Analytics account and mark them as conversions.
View call data in Google Analytics: Nimbata provides session-level attribution (source, campaign, or keyword) for call conversions using dynamic number insertion (DNI). You can view session information about the call, such as keyword, campaign, source/medium, and other session-based info, just like you do with clicks
Analyze call data in dashboards: Include call data information to the reports you create in Google Analytics and view the sessions that drove calls at source/medium/campaign level.
Identify high‑converting landing pages: Track the caller’s journey before and after the call to uncover which landing pages close the most sales. Double down on what converts and fix what doesn’t.
Their Flows:
To get started:
- Create your free Nimbata account
- Grab your Google Analytics Property ID and paste it in Nimbata
- Copy and paste your API secret to Nimbata
- Set the trigger to ON
- View Call events in Google Analytics
If you need help setting up Nimbata for Google Analytics 4, make sure to check out this help article or request a demo to help you with setting up the integration.
Discover more integrations
Google Ads
Prove ROI on your paid search. Connect calls to keywords and campaigns to optimize budget for what truly drives conversions.

Pipedrive
Turn conversations into pipeline. Automatically push high-intent callers into Pipedrive as deals or contacts — complete with source and context.

HubSpot
Add new contacts or update existing ones automatically with call details. Keep HubSpot accurate, actionable, and fully aligned with the latest call activity.

Webhook
Build your perfect stack. Send call events anywhere in real time to power custom workflows, reporting systems, or internal tools.