TAGGING

Know lead quality at the source with automated call tags

Create custom call categories based on intent, sentiment, status-or anything you want. Let automation or AI instantly classify every call so your team never wastes time guessing.

Enable call capping on your call flows and set alimit on inbound calls.

tag smarter. work faster.

Interface showing tag categories in Nimbata with options for intent and sentiment tags, including examples like ‘Appointment,’ ‘Call Back,’ ‘Positive,’ and ‘Complaint.’

Tag calls your way

Build unlimited categories and tags-by intent, sentiment, sales stage, or any metric that matters to your business.

Workflow tagging interface in Nimbata where users can set automation rules to tag calls based on triggers like duration, source, keywords, or caller history.

Automate with precision

Set up tagging rules based on call duration, source, keywords, or caller history.

Automation action interface in Nimbata showing AI-powered tagging that automatically assigns tags to calls based on context without manual input.

Let AI do the heavy lifting

AI understands context, and tags each call instantly-no manual review, no human error.

from raw conversations to clean, actionable data

Segment leads by quality, sentiment & intent

Quickly separate high-value prospects from low-intent calls using AI tagging and custom categories.

Slice performance data your way

Break down results by service, buyer type, campaign, or rep - all powered by clean, tagged calls.

Connect marketing to real outcomes

Prove which campaigns generate high-intent leads by tagging calls with source + buyer intent. Marketing finally gets the credit it deserves.

Keep CRM data clean & consistent

Push accurate, AI-tagged call data into your CRM automatically for better reporting and workflows.

Combine default and custom classifications in Nimbata, to segment leads by quality, sentiment & intent
Dashboard filter interface in Nimbata with classification options such as call tagging by intent category, sentiment category, and price tier, along with attribution filters for source and medium.
High Value New Callers report in Nimbata showing 2,245 new high-value callers in the last 30 days, with caller details, budget, and campaign source on the left, and a bar chart of call activity sources like Google Ads, Organic, and Direct on the right
Workflow automation in Nimbata triggered when a call ends. If a call is not tagged as spam or low quality, it updates HubSpot automatically with enriched caller ID data for lifecycle stage and activity tracking.

CAPABILITIES FOR FAST MOVING TEAMS

built to flex with your workflow

Promptable

Spin up tags on the fly and guide AI exactly how to assign them.

Scalable

Create unlimited tags to match your exact campaign goals and analysis needs.

Custom Styling

Highlight priorities with visual tags that make insights impossible to miss.

Transferable

Copy and reuse tagging setups across projects in seconds.

Filterable

Slice and dice leads by tag to instantly uncover trends, gaps, and opportunities.

Integratable

Push clean, tagged data directly into your CRM, ad platforms, or dashboards.

send your tags anywhere in seconds & let them trigger actions

Call tags don’t just live in Nimbata.
Push them to your CRM, ad platforms,
and team tools to trigger next steps automatically

Workflow automation in Nimbata showing tags being sent to third-party tools when a call ends, including integrations with Salesforce, Slack, Zapier, Facebook, Microsoft Bing, Google Analytics, Google Sheets, HubSpot, and ActiveCampaign.

Works with everything you already use

Push tags into HubSpot, Salesforce, Google Ads, Slack, Google Sheets, and more - instantly. Your data flows straight into the tools your team lives in.

Workflow automation in Nimbata where AI-generated tags act as triggers, pushing actions to integrated tools like Salesforce, Slack, Zapier, Facebook, Microsoft Bing, Google Analytics, HubSpot, and ActiveCampaign.

Use AI tags as workflow triggers

Use Nimbata’s visual workflow builder to turn tags into automation triggers. Set rules so a “High-Value Lead” creates a CRM contact, sends a Slack alert, and pushes a Google Ads conversion - all at once.

want to go deeper into how it works?

Here's a little FAQ

What is call tagging and classification?

It’s the fastest way to separate money-making calls from the noise. It’s how you turn raw calls into clean, usable data. Tag and classify each call by lead quality, intent, product interest, or outcome - so you instantly know what every conversation means for your business.

How does AI enhance call tagging?

AI analyzes sentiment, intent, and context in real time. It then auto-tags calls with labels like Hot Lead, Spam, Appointment Booked, or Upsell Opportunity. No manual listening, no wasted hours - just instant, actionable insights. In a nutshell, it’s the fastest way to separate money-making calls from the noise.

Can I customize tags and classifications?

Yes. Define your own categories, tag values & fields and rules to fit your workflows. From tagging competitor mentions to tracking call outcomes or deal value, you decide what matters - and Nimbata makes sure it’s tracked.

Why should businesses classify calls?

Because unclassified calls = lost revenue. Classification keeps your CRM clean, makes campaign optimization effortless, helps marketing double down on high-value leads, and gives clients undeniable proof of performance. You’ll stop guessing and start optimizing with real lead data.

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