Call Tracking for Pay per Call
TRUSTED BY +7,000 GLOBAL BRANDS
In pay-per-call, your revenue lives or dies by call quality and volume. Without the right tracking infrastructure, you're guessing every day.
Track every call back to its traffic source - Google Ads, Facebook, SEO, or native - so you know which campaigns are worth scaling and which are burning your budget.
Record every call, track duration, and tag calls by quality - so you have the data to back up every payout claim and build trust with the businesses you sell to.
Run multiple advertisers, niches, and campaigns without the chaos. Assign tracking numbers, route calls, and pull reports - all from a single dashboard.
CALL Tracking + Pay per Call
Every inbound call you generate comes with a full story: which campaign drove it, which keyword triggered it, how long it lasted, and whether it qualified. Nimbata captures it all - so you can identify your most profitable traffic sources, optimize your spend, and deliver better calls to your advertisers.
Drive traffic to your landing pages and assign a unique tracking number to each visitor. Every call is tied back to: Campaign & keyword, Traffic source, Landing page
So you know exactly what created the call you’re selling.
Control exactly where each call goes, and make sure no opportunity is wasted with call capping per buyer and call redirections when a buyer takes too long to answer Every call gets delivered to someone who can actually take it.
Automatically qualify and enrich every call, then use that data to grow revenue.Identify high-quality calls (duration, intent, outcomes) and show buyers exactly what they’re paying for
Stop letting valuable student data live in silos. Connect Nimbata's call tracking software with your admissions CRM, ad platforms, and enrollment tools - so your institution's marketing and admissions teams work from one source of truth.
Create contacts for new callers and update activity logs for existing leads.
POPULAR INTEGRATIONS:
Hubspot
Pipedrive
Feed real conversion data back into your ad platforms to improve your ROI.
POPULAR INTEGRATIONS:
Meta Ads
Google Ads
Get instant alerts the moment a call is missed or a new inquiry arrives.
POPULAR INTEGRATIONS:
Slack
SCALABLE FOR EVERY OPERATION
Whether you're running one niche or dozens of campaigns across multiple advertisers, Nimbata gives you the infrastructure to scale without the operational chaos.
LEAD GEN AGENCIES
Managing multiple advertisers, niches, or geographies shouldn't mean juggling spreadsheets and disconnected tools. Each client or campaign gets its own project in Nimbata — with its own tracking numbers, DNI script, and reporting. One login handles everything. You stay in control without the complexity.
Manage unlimited campaigns and advertisers under one account
Compare campaign performance across traffic sources and verticals
Identify top-performing campaigns and replicate the setup
Pull clean reports per advertiser without exposing your full operation
Standardize attribution so you know which efforts drive real enrollments
FREELANCERS & SMALL TEAMS
Get full visibility into which campaigns generate qualifying calls, prove delivery to your advertisers, and scale the traffic sources that actually pay — without the operational overhead
Manage all your numbers, buyers, and setups in one place
Record and tag every call to prove quality to advertisers
Route calls to any advertiser number - redirect instantly without rebuilding
Use AI tagging to qualify calls automatically based on conversation context
Feed call data back into Google Ads and Meta to optimize toward paying calls
Get instant alerts when campaigns go quiet or call volume drops
Increase pickup rates with local numbers matching your buyers' region
Tracking NumbersAttribute every call to the exact keyword, ad, or landing page that drove it
Dynamic Number InsertionSummarize every call to verify quality, resolve disputes, and prove delivery to advertisers
Call SummariesDefine custom tags like "qualified lead", "wrong number", or "duplicate call" to know instantly the lead quality.
Call taggingRoute calls to any advertiser number with rules based on time, geography, or capacity.
Call RoutingSee which search terms drive calls that convert into sales.
Keyword TrackingWΗΥ ΝΙΜΒΑΤΑ
Legacy tools weren't built for modern led gen businesses. They’re too rigid for multiple advertisers, too limited for custom qualification, and leave valuable insights buried in recordings. Nimbata lets you define your own rules, manage multiple clients, and automatically surface what matters in every call.
Set your own qualification criteria by conversation context and let Nimbata's AI tag every call automatically - no manual listening required.
Automatically separate high-value, billable calls from duplicates, short calls, and wrong numbers - based on real conversation data.
Track which campaigns, keywords, and channels generate calls that actually qualify and pay out - so you scale what works and cut what doesn't.
Teams using Nimbata find out in week one what took them months to guess before.
AD SPEND SAVED
25%
“With Nimbata, we can see which campaigns bring in leads and reinvest away from the ones that don’t.”
Aaron Crewe
Founder & Managing Director of Novi.Digital
GROWTH
4.5x
Stefan Mitrovic
Performance Marketer
VOLUME INCREASE
10→200+
Vasileios Spanoudakis
Founder of Skyleads
Pay-per-call tracking software gives lead generators and affiliates the infrastructure to run call-based campaigns at scale. It assigns unique tracking numbers to each campaign or traffic source, records and attributes every inbound call, routes calls to the right advertiser, and provides the reporting you need to prove delivery and optimize performance. Nimbata is built to handle multiple campaigns, multiple advertisers, and multiple niches - all from one dashboard.
Standard call tracking is built for businesses monitoring their own marketing. Pay-per-call tracking is built for operators who sell calls as a product. The difference shows up in multi-client management, call qualification logic, routing flexibility, and the ability to isolate campaigns and reporting per advertiser - without exposing your full operation.
Yes. Each advertiser or campaign gets its own project in Nimbata - with dedicated tracking numbers, DNI scripts, and reporting. You control everything from a single login without one client's data bleeding into another's.
Nimbata records every call and gives you AI-generated transcriptions and summaries. You can create custom qualification tags - "qualified lead", "duplicate", "wrong number", "short call" - and Nimbata's AI assigns them automatically based on what was actually said in the conversation. This gives you evidence-backed reporting for every payout claim and a clear paper trail if a dispute arises.
Yes - with sequential and weighted routing, calls are automatically passed to the next available buyer if one doesn't answer in time, keeping the caller connected at all times.
Most operators are set up within a day. Create your projects, assign tracking numbers, add your DNI script to your landing pages, and you're live. No hardware, no long-term contracts.
If you have more questions, contact us so we can help.