CUSTOM URL PARAMETER & KEYWORD TRACKING
Custom URL Parameter & Keyword Tracking: your data key to true attribution
Automatically capture UTM tags, GCLIDs, and keywords from every visitor—so you can
connect each call to the exact ad, campaign, and search term that drove it.
from every click to keyword visibility
through data that connects it all
See every click that drives your calls
Stop guessing where calls come from. Nimbata captures every UTM tag, GCLID, and keyword—showing which ads, sources, and search terms drive real conversations.
Uncover the intent behind each caller
Go beyond “who called” to understand why. View the keyword, campaign, and page that led to each call—and refine targeting and messaging with confidence.
Attribute revenue with precision
Connect each call to the campaign and keyword that sparked it. With accurate data sent to Google Ads, you can optimize performance and prove ROI easily.
how custom URL parameter & keyword tracking work
[01] Add your parameters
Include custom parameters such as utm_source, utm_medium, utm_campaign, and keyword in your ad URLs. Nimbata automatically detects and stores these values from each visitor’s session—no manual setup required.
[02] Map and capture data
Nimbata automatically reads every tracked parameter from your landing page URL. Each value is matched to the exact visitor session and call, giving you a clear view of which ad, campaign, or search term drove the action.
[03] Attribute and analyze results
View every captured UTM and keyword inside your call reports. Understand which channels and search terms convert best, refine your targeting, and send accurate conversion data back to Google Ads for smarter optimization.
your process, your modules
check out our toolbox & take what works for you
Combine Nimbata call tracking features to create the solution
that matches how your team operates.
Tracking Numbers
Create tracking numbers for any channel or location
Call Flow Builder
Handle every call smarter—with automated call flows
Call Recordings
Capture every customer conversation automatically
Your call tracking tool
doesn’t have to suck!
Flexible Product, Expert Support, Transparent Pricing.