AI call tracking software
Nimbata AI analyzes each call, answers the questions you define, qualifies the lead on your rules and triggers the next step in your CRM and ad platforms.
No credit card required.
Call #48213AI profile: Home services
01Incoming call
02AI analysis
03Structured lead data
04Automated action
7,000+ brands turn to Nimbata for call intelligence, including
AI call tracking, explained
AI call tracking is call tracking with an AI layer that understands each conversation. Call tracking shows where a call came from. The AI layer shows what happened on it, whether the lead qualifies and what should happen next. That AI call analysis runs on every recorded call, so your call analytics cover every conversation, not a sample.
Call trackingWhere did this call come from?
AI layerWhat happened, and what’s next?
Reported in Nimbata and sent to your CRM and ad platforms automatically.
Nimbata AI analyzes each recorded call as soon as it ends.
Intent, outcome, lead quality, call value and answers to your custom questions.
Reports, your CRM, Google Sheets and your ad platforms as conversions.
Call tracking shows where a call came from. AI call tracking shows what happened on it and what to do next.
[ 01 / 06 ]Less busywork
Every call creates follow-up work: listening, note taking, tagging, reporting. Nimbata AI handles it, so your teams only do the part that needs a person.
Takes work off
Post-call actionsMarketing38 calls today
Handled by Nimbata AI4 / 5
Synced to your tools1 for your team
Always on
No more
[ 02 / 06 ]Five kinds of intelligence
AI classification, summaries, notes, ratings and call values. Use them as they come, or shape each one with your own prompts.
AI Classification
Nimbata AI reads the intent, emotion and outcome of each call and sorts it into your categories, so you can see the mix of bookings, price checks and support calls at a glance.
Intent: Book a repair. Emotion: Stressed. Conversion probability: High.
Tag as "Book a repair" when the caller schedules or confirms a visit.
AI Summary
Concise summaries that capture the key moments, outcome and customer intent, so nobody has to replay a recording to find out what happened.
New customer with a broken boiler in Round Rock. Booked a repair for Thursday at 9:00.
Summarize in two sentences. Always mention whether a booking was made.
AI Notes
Know what happened and what comes next. Get follow-up steps, action plans and agent feedback on every call.
Send booking confirmation. Offer the maintenance plan at the visit. Coach agent to quote the callout fee earlier.
List the follow-up steps and one coaching tip for the agent.
AI Call Scoring
Define what a good call means for your business, from lead quality to buyer readiness. Nimbata AI gives each call a rating from 1 to 5 against your criteria.
Call rating: 4 / 5. Clear need, in the service area and booked, but no budget discussed.
Rate the call from 1 to 5 on lead quality: clear need, in our area, budget mentioned, next step agreed.
AI Values
Nimbata AI captures the value of each call from what is said. Prioritize high-value leads and report revenue per campaign.
Call value: $6,800. AC install, quote accepted on the call.
Extract the agreed price. If none was agreed, use the service type's average value.
[ 03 / 06 ]Extract the information that matters
Write questions in plain language and choose the answer type. Nimbata AI answers them on every call and saves each answer as a field you can filter, report on and send to other tools.
Custom AI questionsHome services
Add a question and watch it fill in
CallsLast 24 hoursFilter: Lead status is any
| Caller | Source | Service | New customer | Budget | Timeline |
|---|---|---|---|---|---|
| (512) 555-0142 | Google Ads | Boiler repair | Yes | $450 | This week |
| (512) 555-0177 | Organic | AC install | No | $6,800 | Next month |
| (737) 555-0103 | Business Profile | Maintenance | Yes | $180 | Flexible |
| (512) 555-0129 | Meta Ads | Water heater | Yes | Not mentioned | Today |
| (737) 555-0164 | Google Ads | Duct cleaning | No | $400 | This week |
| (512) 555-0191 | Microsoft Ads | Heat pump install | Yes | $9,500 | 2 to 3 months |
Find calls by any AI answer.
Group and compare results by AI fields.
Use answers as conditions in workflows.
Send fields to your CRM, sheets or the Nimbata API.
[ 04 / 06 ]Customize the AI to your business
Your prompts, your definition of a qualified lead, your fields and your conversion values. Change a setting and see the result on a real call.
ConfigurationSummary prompt
Prompt
Summarize the call in one sentence. Always say whether a booking was made.
ResultCall #48213
AI summary
New customer booked a boiler repair for Thursday at 9:00.
ConfigurationA lead qualifies when every active rule is met
ResultCall #48213
Qualified
3 of 3 active rules met
ConfigurationFields on every call
ResultCall #48213
ConfigurationValue for “Qualified call”
If caller type is Buyer2.5% of price
If caller type is Renter10% of annual rent
Send to
Google AdsMicrosoft Ads
ResultCall #48213
| Caller type | Mentioned | Rule | Value |
|---|---|---|---|
| Buyer | $450,000 | 2.5% of price | $11,250 |
| Renter | $2,400 / mo | 10% of annual rent | $2,880 |
Caller type and amount are extracted by AI from each call. Both conversions are sent with their own value.
Bidding can optimize toward the value of real jobs, alongside the call attribution from call tracking.
[ 05 / 06 ]Turn insights into action
Use AI results as conditions. Update your CRM, notify your team and send qualified conversions with values to your ad platforms, automatically after every call.
Trigger
When Nimbata AI finishes analyzing a call
ConditionYes
Lead status is Qualified
Google Ads
Upload conversion with the AI value
HubSpot
Create a deal in New jobs
Send the summary to dispatch
HubSpot
Add the contact to Nurture
Google Sheets
Append a row to Unqualified calls
Run log
[ 06 / 06 ]Use cases and outcomes
The same building blocks, configured for four kinds of teams.
Performance marketers
Use AI to qualify each call, assign its conversion value and send the right signal back to your ad platforms.
Campaign performanceLast 30 days
| Campaign | Calls | Qualified | Conversion value |
|---|---|---|---|
| Emergency boiler repair | 214 | 131 | $48,900 |
| AC install, Austin | 96 | 52 | $171,600 |
| Brand search | 188 | 64 | $19,700 |
| Maintenance plans | 143 | 29 | $5,200 |
Qualified conversions synced to Google Ads and Microsoft AdsUpdated 4 min ago
Marketing agencies
Apply each client’s qualification rules, automate lead reporting and show which campaigns generate valuable calls.
Client report: Bright Smile DentalOctober
Qualified calls by week
All callsQualified
Top campaigns by qualified calls
Sent to the client every MondayWhite-label ready
Sales teams
Identify high-intent callers, capture key details from each conversation and prioritize follow-ups without reviewing every call.
Call logSorted by AI rating
| Caller | Source | AI rating | AI summary | Duration |
|---|---|---|---|---|
| Dana Whitfield(512) 555-0148 | Google Ads | 5/5 | Needs 40 seats, decision this week | 8:14 |
| Marcus Lee(737) 555-0122 | Organic | 5/5 | Ready to switch providers, asked about onboarding | 6:02 |
| Priya Raman(512) 555-0186 | Microsoft Ads | 4/5 | Comparing two options, wants a demo on Thursday | 5:37 |
| Tom Becker(737) 555-0155 | Meta | 3/5 | Small team, budget not set yet | 3:48 |
| Unknown caller(512) 555-0109 | Google Ads | 2/5 | Asked about pricing only | 1:12 |
Synced to HubSpot as follow-up tasks3 high-intent callers today
Call-driven businesses
Automatically identify service requests, qualify potential customers and route useful call data into the systems your teams rely on.
Service requestsToday
| Request | Location | Status | Routed to |
|---|---|---|---|
| Burst pipe, urgent | North Austin | Qualified | Emergency dispatch |
| AC not cooling | Round Rock | Qualified | Service team, Round Rock |
| New furnace quote | Cedar Park | Qualified | Sales pipeline in HubSpot |
| Job application | Austin | Not qualified | Google Sheets: Other calls |
Routed automatically after every call4 of 4 routed
AI Call Tracking sits between knowing where calls come from and understanding patterns across all of them.
Customers
Teams use Nimbata to see which calls make money, and to act on them.
“It’s super simple to use with the AI notes + Sheet integration. One of our favorite features is the AI-powered notes. It’s a huge time-saver, giving us quick insights we can actually use.”
50%More conversionsnovi.digital
“With Nimbata, we can see which phone calls make money and reinvest away from the ones that don’t.”
4.5xGrowthService24
“Before Nimbata, everything was manual CPC. Every day was a new battle. Now, the algorithm knows exactly which jobs bring more money.”
200+Phone conversions a monthSkyleads
“When clients question lead quality, I just play the call recording. No more debate.”
AI call tracking adds an AI layer to call tracking. Nimbata AI analyzes each recorded call, classifies it by intent and outcome, answers the custom questions you define and stores the answers as structured lead data. That data can then trigger workflows in your other tools.
Call tracking tells you where a call came from: the campaign, keyword or channel. AI call tracking tells you what happened on the call and what to do next: the caller’s intent, the outcome, whether the lead qualifies and the details your team needs. Nimbata does both in one platform.
Yes. You set the categories used to classify calls, write custom questions and prompts, define what a qualified lead means, choose which custom fields to fill and decide how conversion values are calculated.
Filter and report on it, and use it in workflows that update HubSpot, Salesforce, Zoho CRM or Google Sheets, notify your team, or send qualified conversions with values to Google Ads and Microsoft Ads.
AI Call Tracking works on each call: it extracts data, qualifies the lead and triggers actions. Conversation Intelligence looks across many conversations to uncover patterns in intent, sentiment, topics and objections.
Yes. Start a free trial with no credit card required, or book a demo to see Nimbata AI configured for calls like yours.
Set up your questions, rules and workflows in a free trial, or let us configure a demo around your business.
No credit card required.
