Call tracking · Small businesses

Call tracking for small businesses that run their own marketing

See which ads and searches make your phone ring, call leads back from the local number they dialed, and pay month to month. No tech person, no annual contract.

  • Month to month, no contract
  • Call back from local numbers
  • Set up in an afternoon

Rated 4.7 on G2

No credit card required · Month to month, cancel anytime

Where 7,000+ agencies and brands turn for call intelligence

  • BMW
  • novi.digital
  • Skyleads
  • RelyOn Nutec
  • Wizard
  • OMD

Built for owners who
answer their own phones

  • One tool for tracking and calling, on one monthly bill.

  • See which ads, searches and posts make your phone ring.

  • Know which calls book your jobs, with recordings and AI summaries.

  • Call leads back from the same local number they dialed.

  • Set up in an afternoon
  • No contract
  • No tech person needed

How Nimbata helps

One simple tool for the calls
that keep your business busy

Know where calls come from, call leads back, hear how they went, and route them your way.

See which ads, searches and posts make your phone ring

Every visitor to your site sees their own tracking number, so each call arrives with where it came from: the Google Ads campaign and keyword, Google search, your Business Profile or Meta.

  • Google Ads, organic search, Meta and your Business Profile, side by side in one report
  • Calls sent back to Google Ads as offline conversions, so your bidding learns which clicks become jobs

Call leads back from the local number they dialed

A lead who called your 727 number gets your callback from that same 727 number. They recognise it, so they pick up, and you skip the separate dialer subscription.

  • Dial from Nimbata in one click and choose which tracking number shows as your caller ID
  • Callbacks are recorded and tracked next to the lead’s first call

Know how every call was handled, without listening to every call

Calls are recorded and transcribed, then AI writes a summary, tags the outcome and notes who took it. You see which calls booked a job and which ones slipped away.

  • A summary, an outcome and a lead score on every call
  • Your own fields, like “handled by” or “job type”, filled in by AI

Call routing that fits a small office

Ring the office phones together, fall back to your cell when nobody picks up, and stop spam and robocalls before they reach anyone.

  • A greeting you record, or one read out by text to speech
  • A keypad step (“press 1”) that robocalls never get past
  • A missed-call email with the caller’s source, so you know who to call back first

Everything included

Plus, everything you need
to never miss a lead

  • Missed-call alertsAn email or Slack message with the caller and their source, the moment a call is missed.

  • Local and toll-free numbersNumbers in the area codes you serve, ringing the phones you already answer.

  • Google Business Profile callsSee how many calls Maps and local search bring in.

  • Every caller’s historyEarlier visits, past calls and form fills, before you pick up.

  • Reports without spreadsheetsCalls by source, campaign and outcome, shared as a link.

  • CRM and Zapier syncCalls and AI summaries in HubSpot, Salesforce, Pipedrive or Zapier.

  • Keep your numbersPort the numbers you have today. Calls keep ringing during the move.

  • Weekly email summariesYour calls, sources and outcomes in your inbox, no login needed.

Works with the tools you already use

  • Google Ads
  • Meta
  • Microsoft Ads
  • OpenAI Ads
  • Google Analytics 4
  • Google Sheets
  • Cometly
  • HubSpot
  • Salesforce
  • Pipedrive
  • Zoho CRM
  • Microsoft Dynamics 365
  • GoHighLevel
  • Slack
  • Zapier
  • Webhooks
  • REST API

See all integrations

Pricing

Simple monthly pricing.
No contract to sign.

A monthly plan, your tracking numbers and a flat rate per answered call, inbound or outbound. Stay because it works, not because you signed for a year.

Month to monthNo annual contract. Cancel anytime.

Billed per answered callNot per minute, so a long call with a customer costs no more than a short one.

Form tracking includedForm fills are attributed to their ad and keyword, in the same report as calls.

14-day free trialThe full Nimbata suite, free for 14 days. No credit card required.

New to call tracking?

Learn how small businesses use call tracking

New to call tracking? Read Call tracking for small business owners: top benefits and tips.Read the guide

Frequently asked questions about call tracking for small businesses

Do I need a tech person to set it up?

No. Most owners set it up themselves: add the Nimbata script to your site (directly or through Google Tag Manager), pick your tracking numbers and choose where calls ring. Our support chat helps as you go. Prefer to hand it off? Our Jumpstart service sets it up for you.

Can I keep the numbers I have with CallRail?

Yes. You can port your existing numbers to Nimbata. Porting usually takes two to three weeks after you sign a letter of authorization. We add tracking numbers to your account before the port completes, so you don’t miss calls while it happens.

Is there a contract?

No. Plans are month to month with no annual commitment, and you can cancel anytime. See the plans on our pricing page.

Can I call leads back from my tracking numbers?

Yes. With outbound calling you choose which tracking number shows as your caller ID, so a lead who called your local number sees that same number when you call back. Outbound calls are recorded and tracked alongside inbound ones.

Does it send conversions to Google Ads?

Yes. Nimbata keeps the click ID (GCLID, GBRAID or WBRAID) behind each call and sends calls to Google Ads as offline conversions, with a value if you set one. You can leave out short calls, or calls AI tags as spam, so Google only learns from real leads.

How does Nimbata pricing work?

You pay a monthly plan, your tracking numbers and a flat rate per answered call, inbound or outbound. Nimbata doesn’t charge per minute, so long calls never push up your bill. See all plans on our pricing page.

Have other questions? Contact us so we can help.

Call tracking that fits a small business

Track every call, call leads back from a number they know, and pay month to month.

Rated 4.7 on G2

No credit card required · Month to month, cancel anytime