Integrations → Microsoft Ads
Sync Nimbata with Microsoft Ads to see exactly which campaigns, ads, and keywords are driving your calls, along with AI-powered insights that show the real value behind every lead.
Why Microsoft Ads + Nimbata?
Automatically track calls in Microsoft Ads, capture call outcomes,
and sync attribution data with precision — no manual work.
Multiple Call Conversions. Send different call conversion actions to Microsoft Ads based on Nimbata fields so your reports match real outcomes.
Conditional conversion logic. Choose exactly when to fire each Microsoft Ads conversion: set rules by call duration, caller type, tags, or AI classification for precise tracking.
Scalable configuration management. Duplicate Microsoft Ads sync settings across projects in seconds — no manual re‑mapping or repetitive setup needed.
Integration Capabilities
(that help you get more from your ad spend)
Connect calls to their sources and classify with AI for elevated reports
Easily link each call to the exact Microsoft Ads campaign, ad group, and keyword that brought it in. Nimbata AI then analyzes and tags the call, so you get cleaner reports and deeper insights without any manual work on your part.
See what’s working. Spot patterns. Make smarter decisions.
See real revenue, measure actual ROI
Microsoft Ads conversions get smarter with Nimbata’s AI Value fields. See exactly how much each call is worth, then optimize campaigns around genuine profitability.
Track meaningful metrics.
Target earnings, not just lead count.
Quality data for smarter spending
Filter out junk calls with smart AI detection or simple language commands. Block spam, wrong numbers, and worthless conversations from counting as conversions in Microsoft Ads.
Your budget stays protected
Your data stays clean.
MICROSOFT ADS MEETS AI CALL INTELLIGENCE
Get a clear picture of the leads you generate
in no time – seriously!
Easily classify calls with AI and trigger Microsoft Ads conversions using powerful workflows.
Send multiple call conversion action – based on real‑time outcomes – all from one streamlined dashboard.
Make Microsoft Ads react only to the calls that matter.
Build workflows using 30+ real-time conditions — from call duration and caller type to AI-detected revenue and intent — so you decide exactly which calls trigger a conversion.
Turn every call into campaign intelligence.
Nimbata AI classifies conversations, tags lead quality, and captures real revenue with AI Value fields — so your Google Ads reports reflect true ROI, not just call counts.
Trigger the right conversion, every time.
Decide exactly which conversion action Nimbata sends to Microsoft Ads based on live call criteria, ensuring your campaign data stays clean, accurate, and profitable.
Attribute every call to its ad and track real ROI.
Microsoft Ads + Nimbata
Overview: Microsoft Ads is an online advertising platform developed by Microsoft. It allows businesses and advertisers to display ads on Microsoft’s search engine, Bing, as well as on partner sites and apps within the Microsoft Advertising Network.
Integration Overview: Nimbata + Microsoft Ads integration helps you discover which sources, campaigns, adgroups, ads, and keywords are driving not only the most phone leads but also the most high-value leads to your business, optimize your marketing efforts, and allocate your budget accordingly.
Use Cases
Things you can do when using Microsoft Ads with Nimbata include:
Call Conversion Tracking with true dollar value: Push call conversions to Microsoft Ads enriched with Nimbata’s AI‑calculated revenue and lead quality. Optimize bidding strategies based on profit, not just call counts.
Pinpoint winning campaigns & keywords: Attribute every call to the exact campaign, ad, and keyword that drove it. Reallocate budget instantly to high‑ROI campaigns while cutting wasted spend.
Ad Schedule Optimization: Analyze call performance by hour/day, then sync the best‑performing time slots back to Microsoft Ads for ad scheduling that matches peak conversion windows.
Identify high‑converting landing pages: Track the caller’s journey before and after the call to uncover which landing pages close the most sales. Double down on what converts and fix what doesn’t.
Keep your conversion data clean & powerful: Block spam, misdials, and low‑value calls from hitting Microsoft Ads. Protect your budget and ensure your optimization decisions are based on accurate, actionable data.
Their Goal: Microsoft Ads Conversions and ROI Tracking
Their Flows:
To get started:
- Create your free Nimbata Account
- In Microsoft Ads create your conversion goal and select type=Offline conversions
- Select the scope, value, count, conversion window that suits you best and check the box “Include in Conversions”.
- Click on Save and head back to Nimbata. Under Integrations select “Microsoft Ads”.
- Click on the Button labeled “Connect Microsoft Ads”
- From the drop-down menu select the Ad Account and Conversion you created in the previous steps.
If you need help setting up Nimbata for Microsoft Ads, make sure to check out this help article or request a demo to help you with setting up the integration.
Discover more integrations
Slack
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Pipedrive
Turn conversations into pipeline. Automatically push high-intent callers into Pipedrive as deals or contacts — complete with source and context.
Zapier
Work smarter, not harder. Automate repetitive tasks and route call data into your favorite tools — without writing a line of code.
Webhook
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