AI Feature
Call Values: see what every call is worth, set by hand or by AI
Give every call a dollar value. Type it in, set it with a workflow, or let Nimbata AI work it out from the call and your own rules. Then see revenue by source and send it to Google Ads with each conversion.
14-day free trial · No credit card · Billed per answered call
Calls this weekValues in USD
- (512) 555-0142
- (737) 555-0103
- (512) 555-0177
- (512) 555-0129
- (737) 555-0164Organic search1 min · robocall
Total ValueBy source
$1,860.00
1 of 5 calls valued
Sent with the call–
- GA4Call event, Value fieldNot this call
What is a call value?
A call value is the money a phone call is worth to your business. In Nimbata every call has a Value field, in your project's currency. You type it in, a workflow sets it, or Nimbata AI reads the call and works it out, from a sale made on the call or from your own rule, such as a set amount for each type of job.
Values add up in your reports and dashboards, and they can go with your conversions to Google Ads, Microsoft Ads and GA4, so your bidding learns which calls bring in money.
How do call values work?
Add one action to a workflow, tell AI how you count value, and every call is worth something in your reports.
Add a Value action
In a workflow that runs when a call ends, add Transcribe Call, then Update Field > Value. Choose Set manually, Pull from CRM or Generate with AI.
1Add
Tell AI how to count it
Write how your business values a call, or leave it blank and AI uses the total of any sale made on the call.
2Instruct
See revenue by source
Add a Total Value or Average Value card to your dashboard, by source, UTM, tracking number or tag.
3Report
Count calls for what they're worth
Values you set your way, in the reports you already use and the ad platforms that bid on them.
Four ways to set it
Type a value on the call in Call Activity, or let a workflow set it, as a fixed amount, from a field in your CRM, or with AI.
A value for each tag
Give each tag an amount. A workflow that checks for Booked job sets $350, and one for Install sold sets $2,400, so your totals add up on their own.
AI finds the sale
Leave the prompt blank and AI totals what the caller agreed to buy. No sale means no value, and work done free of charge counts as $0.
Your business, your math
Write the rule your business runs on, from a percentage of a property price to a set fee per qualified lead.
Bid on revenue, not calls
Turn on Include value for a Google Ads or Microsoft Ads conversion, and each call is sent with what it was worth.
Act on big calls
Use Value as a workflow condition, so a call worth more than $1,000 alerts your sales team or updates your CRM.
One call, one value
A sample call and the value Nimbata AI set from the prompt above.
Read the call, then see its value
- Agent: Thanks for calling Bright Air, this is Sam.
- Caller: Hi, the three AC units in our office stopped cooling. Can you replace them?
- Agent: We can. For those units it's $620 each, installed.
- Caller: That works. Will you take the old ones away?
- Agent: Haul-away is included at no charge. I can book you for Monday.
- Two more minutes about access and parking
- Caller: Monday is great. Let's do it.
Office manager, Austin
Three AC units replaced at $620 each, installed, with free haul-away. Booked for Monday.
- Call value
- $1,860.00
- How
- The agreed price, 3 × $620
- Sent to
- Google Ads, with value
From hang-up to revenue report
The value is set as the call ends, and it goes where you need it.
- The call ends
The value is set
By your workflow, from the transcript, a field in your CRM or a fixed amount.
- In the same workflow
Your ad platforms learn
Google Ads and Microsoft Ads get the conversion with its value, and GA4 gets it as the event's value.
- In your reports
Revenue by source
Total and Average Value cards show which sources bring the money. See Call Tags to value calls by tag.
Counting calls vs valuing calls
A call count treats a robocall and a $2,400 install the same. A value doesn't.
| Call count only | Call values | |
|---|---|---|
| Your reports show | How many calls came in | What those calls were worth |
| Google Ads learns | Every call counts the same | Each conversion carries its value |
| A spam call and a sale | One call each | $0 and $1,860 |
| Set up | Nothing to set up | A Value action in a workflow, or by hand |
| Best for | Call volume goals | Revenue and ROAS goals |
Who uses call values?
Home services
Count a booked install for more than a quote request.
Agencies
Show clients the revenue their campaigns brought in, not just the calls.
PPC teams
Send values to Google Ads so bidding chases the calls that pay.
Real estate and finance
Value calls by commission or deal size, with your own rule.
Frequently asked questions
What is a call value?
A call value is the money a phone call is worth to your business. Instead of only counting that a call happened, it shows how much revenue it brought in, whether from a sale, a booked job or a qualified lead. Nimbata keeps it in your project's currency.
How does AI work out a call value?
Nimbata AI reads the call's transcript after it ends. With no prompt, it finds the total of any sale the caller agreed to on the call. With your prompt, it follows your rule instead, such as the agreed price, a percentage of a price, or a set amount for each type of job. AI needs the call transcribed, so add Transcribe Call to the same workflow.
How do I assign a value to a call?
Open the call in Call Activity and type it into Call Value, or add a Value action to a workflow and choose Set manually, Pull from CRM or Generate with AI. A value AI filled is marked Filled with AI, and you can change it.
Why should businesses measure the value of their calls?
Values show which campaigns and channels bring in revenue, not just call volume. They let you track ROI, call back high-value leads first and move ad spend to what pays.
What happens when no sale was made on the call?
With no prompt, AI leaves the value empty when nothing was sold, or when it can't tell the amount from the call. A sale or service given free of charge gets $0. If your prompt sets an amount for a type of call, AI uses it even when no sale was made.
Can I give each tag its own value?
Yes. Add a workflow that checks for the tag and sets a fixed value, such as $350 for Booked job. Your dashboard's Total Value card can then show value by tag.
Can I send call values to Google Ads?
Yes. In the Google Ads integration, turn on Include value for the conversion, and each call is sent with its value. Microsoft Ads works the same way, with a conversion goal whose revenue may vary. GA4 gets the value when you add the Value field to its event. Meta gets the call as a conversion event, but not its value.
Where do I see call revenue?
Show the Value column in a call report for a Total Value under it, or add Total Value and Average Value cards to your dashboard, by source, UTM source, source and medium, tracking number or tag. Average Value counts only calls that have a value.
Can I value calls that came in before I set this up?
Yes. Re-run the workflow for a date range, and it sets values on those calls too. You can also copy the workflow to another project.
Which plans include call values?
Setting a value by hand works on every plan. Setting it with a workflow, including with AI, needs a plan with active workflows, from Pro. Sending values to Google Ads and GA4 is on Pro and up, and to Microsoft Ads on the Marketing and Agency plans.
Still unsure? Talk to a human
Everything you need for call tracking.
Put a value on your next call and see which ads bring in the money.
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