CALL VALUES

Know your ROI and convert
every call into revenue with AI

AI Call Values automatically assigns revenue to every call, giving you precise ROI insights. It connects
conversations to real outcomes, so you know which campaigns and channels truly drive growth.

AI Call Values in call activity - Know your ROI and convert every call into revenue with AI

your calls. your ROI.

Add value to every call and attribute calls to deals.

Add value to every call

Attribute calls to deals, campaigns, or customers and track ROI on your terms — giving you full control over how business impact is measured.

Include in your workflows values setup- link calls to real revenue.

Automate with confidence

Every call is analyzed and linked to real revenue outcomes automatically. No more manual inputs or guesswork

AI Values automation-write your prompt and let AI do the heavy lifting.

Let AI do the heavy lifting

AI captures the call’s outcome and instantly assigns revenue to it — giving you clear ROI from every conversation.

from unstructured calls to clear,
revenue-ready insights

Cross-channel call revenue tracking

Track actual revenue from every call across PPC, SEO, social, and offline channels- so you know which ones really drive growth.

Optimize ad spend on real values (straight to your google ads account)

Feed AI Call Values back into Google Ads, Microsoft Ads, and Meta to let algorithms bid smarter on the campaigns that truly pay off.

Adapt to any business model

Whether you work with fixed service fees, deal-size ranges, or percentage-based commissions, AI Call Values flex to fit.

Keep rank & report by revenue, not volume

Move past call counts — instantly see which campaigns, channels, and keywords drive the highest-value calls, and report ROI with confidence.

Cross- channel call revenue tracking right on your call activity

CAPABILITIES FOR FAST MOVING TEAMS

adaptable that built to shift
and scale with your strategy

Flexible
Shape how AI measures value by setting your own prompts and rules — fast and flexible.
Transferable
Save time by reusing value assignment rules and prompts across multiple projects instantly.
Integratable
Flow call value data directly into the tools you use, keeping CRM, dashboards, and ads aligned.

push call values instantly to any tool &
activate workflows

Your call values don’t stop here.
Sync them with your CRM, ad channels,

and dashboards to trigger actions automatically.

 Send values to your integrations-it fits any business.

Plays well with your tools

From HubSpot and Salesforce to Google Ads, Slack, and Sheets — push call values everywhere your team works. Always connected, always ready.

Turn AI values to instant action right to your favorite tools.

Turn AI values into instant actions

With Nimbata’s workflow builder, assigned call values can trigger automated steps across your stack. measure a call automatically and watch it create a CRM record or fire a Slack update.

want to go deeper into how it works?

Here’s a little FAQ

What is a call value?

A call value is the monetary worth you assign to a phone call based on its business impact. Instead of just tracking that a call happened, call values help you understand how much revenue that call actually contributed — whether it came from a sales lead, a closed deal, an upsell, or even a repeat customer.

How does AI enhance call values?

AI enhances call values by automatically analyzing conversations, detecting intent and outcomes, and assigning accurate revenue to each call — giving you faster, consistent, and scalable ROI insights.

How do I assign a value to a call?

You can assign values manually by entering the revenue impact of a call, or let AI automatically analyze the conversation and assign a value based on intent and outcome.

Why should businesses measure their calls?

Measuring calls helps businesses see which campaigns and channels drive real revenue, not just call volume. It allows you to track ROI, prioritize high-value leads, and optimize marketing spend with confidence.

CTM vs Nimbata- Nimbata customizable dashboard
team

Book your 30-minute personalized demo
with the team
!

We’ll actually show you the product and how it can work for you – not a slide deck!

  • No ghosting
  • No cookie-cutter decks
  • Deep Call Tracking Knowledge

build it your way — mix and match modules
from our toolbox to suit your process

Shape Nimbata features into the solution
that aligns with your team’s operations.

Push Attribution data such as GCLID, Click ID and Keyword from Nimbata to your CRM

Tagging

Create custom call categories based on intent, sentiment and status

Push Attribution data such as GCLID, Click ID and Keyword from Nimbata to your CRM

Rating

Score calls your way with customizable star ratings

Push Attribution data such as GCLID, Click ID and Keyword from Nimbata to your CRM

Custom Properties

Create unlimited fields to capture and track what matters most

Your call tracking tool
doesn’t have to suck!

Flexible Product, Expert Support, Transparent Pricing.