AI Feature
Call Rating: score every call out of five stars, on your own criteria
Rate calls by hand, or let Nimbata AI give each one up to five stars on what matters to you, such as lead quality, the outcome or how your team handled it. Then filter, report and act on your best calls.
14-day free trial · No credit card · Billed per answered call
What is call rating?
Call rating scores each phone call out of five stars, so you can tell good calls from poor ones without listening to them. In Nimbata you rate a call by hand in Call Activity, or a workflow's Rating action sets it, as a fixed rating, from a field in your CRM, or with Nimbata AI reading the call against the criteria you write.
Without a prompt, AI rates the caller's satisfaction, whether their issue was resolved, whether they bought, and how the call went. A call with nothing to judge, like a wrong number or spam, is left unrated.
How does call rating work?
Write what a good call means to you, and every call gets its stars as it ends.
Write your criteria
In a workflow, add Transcribe Call, then Update Field > Rating and choose Generate with AI. Tell AI how to rate the call, or leave it blank for its default.
1Instruct
Every call gets its stars
AI reads the transcript and rates on one scale, in half stars, so calls rated today compare with calls rated last month.
2Rate
Filter and follow up
Filter Call Activity or a dashboard by Rating ≥ 4, and call back the best leads first.
3Act
Know your best calls before you press play
Stars you set your way, in the reports and tools your team already uses.
Rate by hand in a click
Click the stars on any call, in half steps. A rating AI gave is marked Filled with AI, and you can change it.
Your criteria
Rate calls on what your business cares about, from lead quality and buying intent to how your agent handled the call.
No forced scores
AI rates only calls it can judge. Missed calls, spam and wrong numbers are left unrated, so they don't drag your averages down.
Act on top-rated calls
Use Rating as a workflow condition, so a call rated 4.5 or more sends a Google Ads conversion or alerts your sales team.
Compare sources by lead quality
Filter your dashboard by rating and see which sources bring calls worth four stars and up.
Ratings in your CRM
Add Rating to the fields you send, and it lands on the call in HubSpot, Salesforce, Zoho, Pipedrive or Google Sheets.
Your best calls, at a glance
Rate on any of these, then see a day's calls with their stars.
Your call log, with the rating of every call
From hang-up to follow-up
The rating is set as the call ends, and it decides what happens next.
- The call ends
The call is rated
By AI from the transcript and your criteria, a field in your CRM, or a fixed rating.
- Rating is 4.5 or more
Your workflow fires
A workflow sends the conversion to Google Ads, updates your CRM and alerts sales.
- Next morning
Your team calls back the best leads
Filter by Rating ≥ 4 and start with the calls most likely to buy.
Manual vs AI call rating
Rate by hand when you listen anyway. Let AI rate the rest the same way every time.
| By hand | With AI | |
|---|---|---|
| Who rates | Whoever listens to the call | Nimbata AI as each call ends |
| Criteria | In each person's head | Your prompt or AI's default |
| Calls rated | The ones someone had time for | Every call with a conversation to judge |
| Can trigger workflows | No | Yes. Rating is a workflow condition. |
| You can still edit it | Yes | Yes. It's marked Filled with AI. |
Who uses call rating?
Sales teams
Call back four- and five-star leads first.
Agencies
Show clients lead quality by campaign, not just call counts.
Marketing teams
Send only top-rated calls to Google Ads as conversions.
Support teams
Rate how calls were handled and spot the ones to review.
Frequently asked questions
What is call rating?
Call rating scores each call out of five stars, so you can tell the calls that matter from the noise. It turns conversations into data you can use, rating lead quality, support, the outcome or the caller's experience, so you know at a glance what each call meant for your business.
How does AI rate calls?
After the call ends, Nimbata AI reads its transcript and rates it from half a star to five, in half steps. Without a prompt, it rates the caller's satisfaction, whether their issue was resolved, whether they bought, and how the call went. With your prompt, it rates on your criteria instead. Add Transcribe Call to the same workflow, since AI rates from the transcript.
Why should businesses rate their calls?
Ratings keep your reports and CRM clear, help marketing put budget into the sources that bring good leads, and show clients the quality of the calls they paid for, not just how many came in.
How do I rate a call by hand?
Open the call in Call Activity and click the stars under Call Rating. You can give half stars, and change a rating AI gave.
Does AI rate every call?
No. When a call has nothing to judge, such as a missed call, spam or a wrong number, AI leaves it unrated rather than guessing.
Can I filter reports by rating?
Yes. Add a Rating ≥ filter to a call report or a dashboard to see only calls with that many stars or more, and show the Rating column in your call log.
Can a rating trigger a workflow?
Yes. Use Rating as a condition in a workflow that runs when a call ends, so a call rated 4.5 or more can go to Google Ads or Microsoft Ads as a conversion, or to Meta as a conversion event, update HubSpot and alert sales in Slack.
Can I send ratings to my CRM?
Yes. Add the Rating field to what an integration sends, and it goes with the call to HubSpot, Salesforce, Zoho, Pipedrive, Dynamics, Google Sheets, Slack, webhooks or Zapier. A Rating action can also pull a rating from a field in your CRM.
Can I reuse my rating setup across projects?
Yes. Copy the workflow to another project, prompt and all. Each project's industry and description also help AI rate its calls more accurately.
Which plans include call rating?
Rating a call by hand works on every plan. Rating with a workflow, including with AI, needs a plan with active workflows, from Pro.
Still unsure? Talk to a human
Everything you need for call tracking.
Turn on call rating and know which calls to return first.
- 14-day free trial, no credit card
- Billed per answered call
- 24/7 expert support
- No long-term contracts