Analytics & Dashboards
Call Analytics Dashboard & Reports
Combine the power of data analytics with phone calls.
Knowing your target audience along with its needs, concerns and desires is all you need to build successful marketing campaigns.
Nimbata call analytics software offers a variety of real-time acquisition and behavioral reports to help businesses:
Customized Call Dashboards.
This is every marketer’s go to place for a quick glance as to what’s driving calls and to monitor performance on those KPIs that really matter most to you and your team. Select from over 50 reports to create your own personalized dashboard.
The report builder allows you to create just about any report with the data in your account. Want to see a lead report of callers that converted? Or even missed opportunities? All you have to do is select those dimensions from the drop down and you’ll instantly get a report displaying all the leads for your selected criteria.
Share this report with teammates, export it into Excel or CSV formats or even send the data directly to Google Sheets in real-time.
The summary reports provides you with quick access to key information on your inbound call activity. Track how engagement is progressing on daily, weekly and monthly level.
This is the Holy Grail of call analytics. Nimbata’s Acquisition Reports compare the call performance of all the different marketing sources a business utilizes to market its products or services. Once you know what works best for your business, you can isolate those assets that bring valuable phone leads and laser focus all the marketing efforts to maximize ROI. In other words, no more guesswork, no more wasted budget in activities that don’t convert.
Trends in marketing are important to monitor as they reveal insights in consumers’ behavior and how that shifts over time due to intrinsic or exogenous factors. Nimbata analyzes your inbound calls and depicts how customers react in specific periods of time. Such insights serve as a good indicator in terms of marketing perspective.
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Frequency reveals call behavior patterns regarding the preferred dates and times users tend to call a specific business. It is another significant metric in call analytics, which should be taken into account. Frequency helps assess whether the human resources are adequate to handle the volume of inbound calls or whether extra support is needed. Nimbata provides statistics about the answered, unanswered and canceled calls along with those on hold due to busy phone lines.
Comparing periods helps showcase the progress that has been made towards specific business objectives, enabling you to readjust your marketing efforts in order to achieve better results. Nimbata provides this useful metric so as to easily compare call performance for specific dates or for a date range. You simply choose whether to display data per source or tracking number and by applying the filters you have in seconds the comparisons you need.
Knowing where your phone leads are coming from is a significant piece of information you need to take into account while planning your marketing strategy ahead. Nimbata displays a global map with the inbound calls per country at a first level, providing also the option to drill down into region details for even more specific insights. This way, you’ll avoid wasting your budget in dubious activities at a local level.
Bridging the gap between online and offline sales journeys is one of the greatest challenges for every marketer. Nimbata, utilizing Dynamic Number Insertion (DNI) technology, can provide such an analysis to the user in just a few clicks. Gaining a clear and holistic view of the paths a potential customer takes until they end to pick up the phone and call your business is a crucial contributor to success.
Customer experience should be a priority for every business that aims to stay on top of mind for its customers. This part of Nimbata’s call analytics reports presents a list of missed calls along with basic details (caller’s number, date, source, attempts) in order for the business to call back but also to take action eliminating unanswered calls in the future. So, it actually serves as an opportunity for improvement.
An easy application of Nimbata filters will bring you in front of all those data that matter the most for your business and should be monitored thoroughly.
In case you handle a multi-client account, our advanced filtering options will make your business life much much easier! With Nimbata call analytics, you are empowered to monitor the performance of your selected accounts in one place, saving time and energy, instead of viewing call data by logging in each account separately. Get customer insights on the spot and speed up your decision-making processes!