How Service-24 turned phone calls into 4.5× more repair jobs with Nimbata
A CONVERSATION WITH:
– Stefan Mitrovic,
Performance Marketer
“Before Nimbata, everything was manual CPC — every day was a new battle. Now, the algorithm knows exactly which jobs bring more money.”
Service-24 is a fast-growing local repair services company that expanded from seasonal AC repairs to year-round services (e.g., appliance and fireplace repair) while pursuing larger corporate contracts.
Today, their biggest challenge isn’t finding demand – it’s keeping up with it. Thanks to Nimbata-powered attribution and optimization, growth is now gated by technician capacity, not leads.
1. Phone conversions weren’t training Google’s bidding fills
Service-24 relied on manual Excel tracking, which left Google Ads blind to phone conversions. As a result, they couldn’t see which campaigns were driving valuable calls or measure the real impact of their ad spend.
2. Competing with large aggregators
Going up against big players like 11888 required sharper attribution and clearer insights into which channels actually brought in qualified leads. Without that data, Service-24 struggled to allocate budget.
3. Needing smarter reporting for year-round visibility
As Service-24 expanded beyond seasonal AC repairs, tracking became fragmented. They needed unified reporting to monitor multiple service lines and maintain visibility across all seasons.
4. Hitting a new bottleneck: capacity, not demand
With demand increasing, operational capacity emerged as a major constraint. The team needed to balance growth with staffing availability, ensuring that marketing and service delivery scaled together.
A performance marketer at Workable recommended Nimbata for its local support and powerful conversion tracking.
With Nimbata tracking every call as a conversion, Google Ads could finally identify which campaigns and keywords were driving the most valuable phone leads. This allowed the team to switch from manual CPC bidding to automated, value-based bidding, giving Google’s algorithm the signals it needed to optimize spend and drive higher-quality calls.
Performance analysis happens daily in Google Sheets, where all campaign and call data come together for deeper insights. The team plans to expand reporting into Looker Studio for real-time dashboards and easier visibility across all service lines.
4.5x growth in monthly jobs after activating call conversions in Google Ads
Data-backed expansion into premium corporate contracts
Optimization clarity: budget steered by call-driven outcomes, not just click metrics
Operations-first efficiency – growth now gated by technician capacity
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