Integrations → Looker Studio

Google Looker Studio

Connect Nimbata to Google Looker Studio and turn every call into clean, actionable data for reporting and optimization.

Looker Studio call tracking sync with Nimbata

Integration Capabilities
(that make your decision-making effortless)

Auto-fill your Looker reports with Nimbata's call insights and see which channels bring real results

Fresh Looker dashboards with instantly updated data sources.

With Nimbata’s insights you can break down inbound calls in your Google Looker dashboards by more than volume. See which sources bring in new leads vs. repeat callers, which campaigns drive real appointments, and which channels deliver high-intent opportunities.

Keep your reports clean and always up to date with source-level, actionable call data.

Push the right data on your reports

Transform available or custom fields into structured datasets that flow seamlessly into Google Looker dashboards, in real-time. Configure exactly which metrics matter and visualize them instantly.

All automatically captured in your data source. No messy reports. No manual effort.

Push Attribution data such as GCLID, Click ID and Keyword from Nimbata fields to structured dashboards
AI call tracking - enrich your lead's data in your Looker dashboards with Nimbata's AI

Add AI call insights to your Looker dashboards

Nimbata’s AI analyzes every call — tagging intent, scoring leads, and estimating value — then feeds those insights into Google Looker Studio for clear, visual reporting.

Easily highlight high-potential leads and campaign results without sifting through raw call logs.

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Get every call into Looker Studio and see each update reflected in your dashboards

Google Looker Studio + Nimbata

Overview: Looker Studio (formerly Google Data Studio) is Google’s free online tool for building customizable reports and dashboards. It lets you transform raw data into visual, branded, and easy-to-share insights so you can track performance, align stakeholders, and make data-driven decisions.

Integration Overview: Nimbata’s call tracking for Looker Studio lets you send enriched call data into interactive dashboards that align with your business goals. Create custom reports to monitor performance, make timely, data-driven decisions, and optimize your marketing ROI. Share dashboards with teams, stakeholders, or clients to keep everyone aligned, and connect through Google Sheets, GA4, or Zapier for a seamless setup.

Use Cases
Things you can do when using Looker Studio with Nimbata include:

Visualize Call Performance: Bring call data to life in Looker Studio dashboard by sending call insights—like intent tags, call duration, and AI-calculated lead value—into your preferred data source (Google Sheets, Google Analytics or Zapier. Visualize call activity alongside other marketing channels for immediate, intuitive decision-making.

Strengthen Cross-Channel Analysis: Centralize inbound call data from Google Ads, Facebook, Bing Ads, and more— feeding them into Looker Studio to build unified dashboards that compare call performance with web clicks, form submissions, and campaign ROI.

Keep Stakeholders Aligned: Use Looker Studio reports powered by Nimbata’s data to provide stakeholders or clients with branded, interactive dashboards. Automate report updates, so you can ensure everyone has timely access to performance trends and call-driven insights.

To get started:

  • Create your free Nimbata Account
  • Connect your Google Account with Nimbata
  • Use Google Sheets or Google Analytics as the source for your Looker report
  • Create dashing reports to share with your clients!

If you need help setting up Nimbata for Google Sheets, make sure to check out this help article or you can request a demo to help you with setting up the integration.

Nimbata + Google Looker Integration FAQs

What call data can I send to Google Looker?

You can report on:
✔ Total calls, answered vs. missed
✔ First-time vs. repeat callers
✔ Call sources (campaigns, keywords, channels)
✔ Conversion performance from calls pushed into Google Ads or GA4
✔ Appointment calls vs Sales Calls

How do I enable call tracking for Google Looker Studio with Nimbata?

It’s simple! You can bring Nimbata call tracking data into Looker Studio using the integrations you already work with every day—Google Sheets, GA4, or Google Ads. This means no extra connectors or complicated setups are needed.

Why should I sync Nimbata with Looker Studio?

Because it lets you see the full picture:
✔ Combine call data with ad spend, web analytics, and sales metrics in one dashboard.
✔ Attribute ROI across campaigns, keywords, and channels.
✔ Create client-ready reports that are visually clear and update automatically.

Can I control which call data get logged in Google Looker?

Absolutely. Use Nimbata’s automation rules to filter which calls are logged in your preferred data sources based on criteria like call duration, source, tags, or AI-classified outcomes — only track the calls that matter to you.

What if I want to log data from different sources in one report?

That’s exactly what Nimbata is built for. You can combine calls from different sources, numbers, or campaigns into one centralized Looker report or dashboard to create your own marketing data lake.

Does it update in real time?

Data is sent to your chosen data source shortly after each call ends — so your Looker reports stay fresh and your reports stay relevant, without long delays or missed updates.

How long does it take to set up the integration?

Just a few minutes. Since Nimbata connects to Looker Studio through the tools you already use setup is quick and straightforward. Most users are up and running with their first dashboard in minutes.

Who benefits most from this setup?

Agencies: Show clients exactly how campaigns drive calls.
Performance marketers: Attribute revenue to the right clicks.
Business owners: Track which channels bring in customers—without juggling multiple tools.

Is it complicated to maintain?

Not at all. Once connected, your data can update automatically through scheduled exports or live event pushes—so your dashboards always stay fresh.

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