In conversation with:
– Vasileios Spanoudakis,
Co-Founder of Skyleads
“When Skyleads lead generation is questioned by clients, I just play the call recording. No more debate. It’s been huge for both optimization and keeping clients happy.”
Why Conversations Power the Skyleads Lead Generation Strategy
About Skyleads
Skyleads started three years ago as a digital growth agency based in Athens. It’s now a team of 8 full-time people and 5-6 regular collaborators working across Greece and the US, with extensive experience in lead generation and performance marketing, notably in the dental vertical, that drives the Skyleads lead generation efforts. The team has kept expanding the agency’s set of services to include the full digital spectrum.
Since phone-based leads have always been their clients’ #1 priority, the team needed a call tracking element they could standardize and enforce across accounts. Skyleads discovered Nimbata through a trusted business partner. Despite High Level CRM covering some of their tracking needs, they lacked a detailed call tracking solution – until Nimbata. Today, Nimbata is mandatory for all Google Ads clients and is included in Skyleads’ packages, so every partnership is built on the same strong foundation from the very start.
How Skyleads lead generation scales with conversation insights
Skyleads is a leading example of a Nimbata customer who makes frequent improvements to their processes that benefit them and their clients alike. As part of this commitment to constant improvement, Skyleads have laid a strong call tracking foundation by using the integrations available to them, auditing client recordings to improve performance, and exploring new Nimbata features to add to their workflows.
They use real conversations to strengthen Skyleads lead generation
Every call reveals what no click-based metric can. Skyleads uses Nimbata to analyze real conversations and understand:
- which keywords attract high-intent callers
- what prospects are actively searching for
- how ad messaging influences expectations
- what objections show up repeatedly
This is the foundation of Skyleads lead generation. Instead of guessing what prospects want, the team listens to what they say and they optimize their campaigns based on true customer intent, which leads to faster learning and better results.
Skyleads lead quality is the result of how they can immediately tell which campaigns produce the right kind of callers and which ones need adjustments. Conversation-driven growth at its best.
They improve Skyleads lead quality with call recordings
Call recordings are a core part of Skyleads’ workflow. They use Nimbata recordings to assess and improve Skyleads lead quality by:
- identifying which calls are truly qualified
- learning which keywords drive valuable conversations
- refining bidding strategies
- eliminating campaigns that attract low-quality leads
- ensuring messaging across ads and landing pages matches customer expectations
Most importantly, recordings allow Skyleads to bring complete transparency to client communication.
“If a client questions lead quality, we play the call. It ends the discussion instantly.”
This approach builds trust and helps clients understand why certain keywords or campaigns perform better than others. It keeps optimization grounded in reality and removes any ambiguity around results.
They use call tracking and CRM integration for full-funnel clarity
Skyleads uses Nimbata webhooks to send call data into HighLevel CRM and track every lead from:
first call > qualification > pipeline > closed deal
This integrated workflow gives Skyleads a complete picture of:
- which calls turn into opportunities
- which keywords lead to revenue
- which campaigns produce the highest-quality leads
- how callers move through the pipeline
This level of clarity is essential for improving Skyleads call tracking and for optimizing lead generation around the actions that matter the most. Skyleads can confidently scale spend because they know which campaigns contribute to pipeline growth and which do not.
Scaling Skyleads lead generation with AI conversation tools
Although Skyleads does not currently use Nimbata’s AI suite, the team is actively exploring:
- AI powered call summaries
- automatic call qualification
- keyword and intent tagging
- workflows that score calls based on conversational cues
As call volume continues to grow, these tools will help Skyleads maintain a high standard of insight while reducing manual work. This will allow them to scale Skyleads lead generation even further without compromising lead quality or operational efficiency.
Skyleads lead generation results: 1900% more phone leads
The clearest example of Skyleads success is seen in a real estate account that implemented Nimbata and conversation driven optimization.
Before using Nimbata, the client generated 10 to 15 calls per month. After adopting a conversation focused strategy, they now receive 200 plus calls every month.
This shift came from:
- identifying high intent keyword triggers
- revising messaging based on real conversations
- redirecting budget away from low quality call sources
- adjusting campaigns to match caller expectations
- improving targeting through verified lead quality
- giving the client complete visibility into every phone lead
The outcome was a 20x increase in phone leads, better cost efficiency and higher quality conversations.
This is why Skyleads lead generation continues to outperform. The agency listens first, optimizes second and scales third. It is a method that consistently produces higher quality leads at a lower cost.
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