How requests for Service24 repairs have grown to the absolute maximum its personnel capacity will allow
When Service24 began expanding from seasonal AC work into appliance, fireplace, and corporate repair services, one thing became clear: their growth depended on whether they could turn phone calls into reliable, trackable repair service call conversions. Competing with large aggregators like 11888 required more than click reports. They needed a system that could identify which interactions, especially phone calls, actually drove repair jobs.
With Nimbata, business growth comes from cutting-edge tools that make correct lead attribution a breeze, a team that offers unparalleled ongoing human support at all levels, and the software platform’s constant exchange with the Google and Facebook algorithms that train models to improve their performance and strengthen campaigns with every new signal received.
Those signals? Powered entirely by repair service call conversions.
About Service24
Service24 is a fast-growing local services company that expanded beyond seasonal AC repairs into year-round services like appliance and fireplace repair, while also pursuing premium corporate contracts. Competing against large aggregators (e.g. 11888) and an influx of independent technicians required more than click reports. It demanded lead attribution that proved which campaigns were driving the most requests for repair jobs.
A performance marketer at Workable recommended Nimbata for its Greek-language, real human customer support, and for its strong conversion tracking capabilities. Once Service24 started sending repair service call conversions to Google Ads and Facebook Ads, they pivoted from manual CPC to automated, value-based bidding. Naturally, some really strong results followed.
The challenges Service34 faced with repair service call conversions
Even with strong demand, Service24 had several structural obstacles standing between them and consistent growth. Each one pointed back to a single missing element; accurate call attribution for repair services.
- 1. Phone conversions weren’t training Google’s bidding models
Most of Service24’s repair jobs came in by phone. But without a way to turn repair calls into conversions, Google Ads had no visibility into the value those calls represented. The algorithm couldn’t prioritize the search terms, campaigns, or audiences that generated actual repair work.
- 2. Competing with large aggregators required better insight
Directories like 11888 dominate local service categories. To stand out, Service24 needed data proving which channels were bringing in profitable repair requests..
- 3. Year-round reporting became harder as services expanded
Moving beyond seasonal AC repair meant managing many service lines simultaneously. They needed unified reporting that tied together repairs, calls, revenue, and technician availability.
- 4. Growth began to hit operational constraints
Once campaigns improved, demand began to exceed technician availability. Service24 needed a model where marketing growth didn’t overwhelm the operational teams, and that required prioritizing only the highest-value repair service call conversions.
How Nimbata helped Service24 drive repair requests to the limits of their capacity
Once Nimbata entered the picture, Service24 rebuilt its performance strategy around a simple insight; if repair requests come from calls, then calls must train the algorithm. The shift was strategic and unfolded in three key layers:
1. Turning repair calls into conversions that fuel Google Ads
When connected, Nimbata sends call conversions directly to Google Ads, giving Google’s bidding strategy the signals it needs to learn and improve. That single change is what turns phone conversations from a spreadsheet data set into the strongest driver for optimizations. It’s much easier to win over business when the algorithm has the most accurate idea about the value that your business brings to customers.
Now Google could:
- prioritize high-intent repair keywords
- identify profitable service lines
- stop overspending on irrelevant clicks
- reallocate budget toward true repair request generators
This was the moment Service24’s campaigns stopped guessing and started learning.
2. The analyze performance in tools the team already uses
They review their results in Google Sheets today, and they have Looker Studio in their future plans to take advantage of automated dashboards. For now, the focus remains on lead attribution to keep guiding their spend, without having to trouble themselves with reporting that gets too heavy. This is where Nimbata’s quiet strength lies; in its simplicity to deliver results without overburdening you with things to keep track of.
3. Their channels are continuously optimized based on needs and availability
As soon as call conversions activated, each platform found its place:
- Google Ads became the primary engine of profitable growth.
- Facebook Ads remained an efficient support channel.
- TikTok was paused, not because it didn’t work, but because Service24 was already hitting its operational ceiling.
Thanks to accurate repair service call conversions, Service24 could finally scale intentionally. Lead generation wasn’t the problem anymore. Technician availability was now the gating factor.
The impact of Nimbata on the Service24gr repairs monthly total
By turning calls into conversions inside Google Ads, the service provider unlocked around 4.5x growth in monthly repair requests. This has translated to approximately +350-400% increase in business. This impressive uplift has been a critical business pillar for Service24 as they have been competing against large aggregators for precious, off-season business, as well as managing to win higher-value corporate clients that lead to further revenue expansion despite the current market shortage in available technicians.
Today, they are solely constrained by technician availability, not leads, in pursuing further business growth. The business is strategic about maximizing their revenue with the current headcount they have available to them until hiring catches up. In other words, the repair service call conversion problem is solved.
“Before Nimbata, everything was manual CPC; every day was a new battle. Now, the algorithm knows exactly which jobs bring more money.”
— Stefan Mitrovic, Performance Marketer
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