My name is Demitris Pournarakis and I am an Information Technology Scientist.
I hold a PhD in Digital Marketing and love writing about anything related to Marketing and Analytics.
Are you a marketing agency tracking performance? A local business that closes deals over the phone? Or a small company […]
A complete guide to Google Analytics 4 Call Tracking [video tutorial] Read More »
So, how do you properly track Google My Business calls? In this guide, we’ll show you how to effectively set
How to track calls from Google My Business (GMB) Read More »
Hello everyone, Let’s see what we have for you in this release Main Highlight: Multiple location tracking with a single
Nimbata Product Update – March 2025 Read More »
Hello everyone, I read somewhere that February is not only the shortest month, but also the most hated one.Isn’t that
Nimbata Product Update – February 2025 Read More »
We’ve got quite a lot this month, so let’s go through the list:Â Highlight #1: User Audit Log If you
Nimbata Product Update – January 2025 Read More »
In the world of SaaS, adaptability is key to success. We learned it the hard way a couple of days
Nimbata Product Update – November 2024 Read More »
Hello, everyone! With just 54 days until Christmas, you might think we’re decking the halls, but nope, we’re still soaking up
Nimbata Product Update – October 2024 Read More »
In today’s fast-paced digital marketing world, tracking the effectiveness of every customer interaction is essential. As a digital marketer, you’re
Pipedrive Call Tracking: The ultimate guide for digital marketers Read More »
In today’s fast-paced digital age, businesses have a variety of ways to connect with customers. With email, live chat, social
Should customers be able to call your business? Read More »
Phone leads are not dead! Not only are they alive and kicking, but they are kicking hard! Phone calls influenced
The Beginner’s Blueprint: What is Call Tracking & How to Use It Read More »
Hello everyone! This month, has been all about you. Yes, you! The dedicated individuals who keep the Nimbata tab open
Nimbata Product Update – September 2024 Read More »
While August may not be the month for grand unveilings, it’s the perfect time for us to sharpen our skills
Nimbata Product Update – August 2024 Read More »
Sometimes, it’s the little things that make all the difference. Those subtle details that often go unnoticed, yet play a
Nimbata Product Update – July 2024 Read More »
Remember Triggers and Automation rules? Well, they had a baby, which combines the best of both worlds 🙂 Say hello
Nimbata Product Update – June 2024 Read More »
In the guide below we cover how to attribute calls at the session level (UTM sources, keywords, etc.) and share
Nimbata 101: Getting started – Step by Step Call Tracking Tutorial Read More »
Hi there, With summer just around the corner – not that we’re counting down or anything 😉 – we’ve been
Nimbata Product Update – May 2024 Read More »
Reddit, Quora and the web in general, is flooded with questions about Google Ads Call Tracking and how to track
What is Google Ads Call Tracking and how does it work [2025 step by step guide] ? Read More »
Let’s be real. Nobody enjoys talking about cookies or learn about first party data – don’t get me talking about
Why First Party Data are Important and How to Use Them to Drive More Leads Read More »
Hello everyone! This month we have something we’ve wanted to share for quite some time now. Introducing Nimbata AI 💥. We first
Nimbata Product Update – April 2024 Read More »
As usual, our platform has been updated with a host of new features.Let’s explore them together! March 2024 updates
Nimbata Product Update – March 2024 Read More »
In a previous guide we showed you how to add a click to call button on your website. We’ve also
How to track phone number clicks on your website [step by step guide + video] Read More »
Aircall is a great call center software that seamlessly works with HubSpot, allowing you to connect call information and pull
Is there a way to send and view phone calls in HubSpot?HubSpot is a powerful tool for keeping track of
How to log phone calls in HubSpot in 5 simple steps: Guide + video Read More »
UTM parameters are great for determining which campaigns drive traffic to your website, but did you know you can use
How To Track Phone Calls with UTM Parameters Read More »
Introduction Over the past few years, I’ve had the incredible opportunity to connect with marketers from all corners of the
We know that many of you spend many hours of your day in Nimbata, listening to calls, setting up clients and viewing data.This
Nimbata Product Update – January & February 2024 Read More »
As your marketing agency takes on more clients, manually generating reports for their performance metrics becomes time-consuming and lacks scalability.
Cracking the code of creating a killer call tracking metrics report Read More »
![How to Add a Click-to-Call Button With HTML [step-by-step guide with example]](https://www.nimbata.com/wp-content/uploads/2024/01/Click-to-call-button-1024x576.png)
If you’ve spent any time managing a website—or honestly, just using the internet—you’ve probably had this thought: Why can’t contacting
How to Add a Click-to-Call Button With HTML [step-by-step guide with example] Read More »
The Call Tracking Terms Glossary Your guide to all the acronyms and terms in the call tracking world you always
The Ultimate Call Tracking Glossary: A complete list of call tracking terms Read More »
October has been super busy for us with loads of new features available for you to explore.I am very excited
Nimbata Product Update – October 2023 Read More »