Hello everyone,
We’ve officially launched Nimbata AI, and believe me, this is a true game changer!
I’m typically not someone who exaggerates or is over-hyped with AI, but this is a fundamental shift in how we track and attribute calls.
This IS THE FUTURE of call tracking.
Let me explain why…
If your team is still spending numerous hours listening to call recordings or scrolling through transcripts to attribute revenue outcomes, you’re officially working harder—not smarter.
Here’s the game-changer: Nimbata AI automates 100% of that manual grind.
No more guessing which calls led to closed deals, nurtured leads, or lost opportunities.
Our AI analyzes every conversation, maps outcomes to revenue, and delivers complete attribution at the call level—instantly.
Now you truly know the complete customer journey, from the initial click, up until the caller hangs up.
- Discover exactly which campaign or keyword sparked each conversation
- See at a glance how every call concluded—whether it booked an appointment, left a voicemail, or went unanswered
- Attribute a dollar value to the outcome, so you know its true impact on revenue
- …and automatically feed that conversion data back into the advertising platform that delivered the lead—so you can optimize on what works, instantly.
Let’s see it in action!
After Joanna engages with your Google Ads campaign, Nimbata AI steps in to meticulously tag the call, evaluating its outcome and providing a sentiment analysis.
Nimbata AI will seamlessly go through the transcript, picking out the most important insights and turning them into easy-to-understand notes, so you can focus on what matters without spending extra time and energy.
Nimbata AI will also determine the actual value if the call resulted in a sale, appointment or booking!
You can then, use this information to choose which calls are sent back to your marketing stack as conversions.
How to enable Nimbata AI in your account
- Enable call recording & transcriptions
- Head over to Automations and create a new one that will fire first on the list
- Under the “Do this” section select the AI supported fields you wish Nimbata AI to populate
- Click on “Fill with AI’
- (optionally) write a prompt to help Nimbata AI update the field with the desired outcome.
Look at that activity view 😍
Try it out and share your thoughts.
We’re continually upgrading our AI, so stay tuned for exciting new features!
Other important updates
Of course Nimbata AI didn’t monopolize this release. As usual the team went above and beyond and also rolled out some of the features you requested.
Let’s take a closer look at the most notable ones.
- Download Dashboard in pdf: You can now download the dashboard in pdf and share it with your clients
- Track custom URL parameters in forms: Similar to phone leads, you can now see custom URL parameters tracked for forms as well.
- Missed Callers as a filter in Activity: This was requested and it makes sense. You can now easily filter missed calls in your favorite view under the Activity section.
- Activity Views UI redesign: Major UI/UX redesign when you expand each row, so all the information about the call is at your fingertips.
- New Tags: Much needed change, to align with AI tagging.
- Limit transcription to calls based on duration: You can now set which calls you want to be transcribed (e.g. transcribe calls that are over 1.5 minutes)
