For all the annoying questions (and meetings)
that could have been a …
+ 7000 Brands run on Nimbata daily
We use call duration on Nimbata as conversion value and leverage conversion value bidding in Google Ads for better quality leads.
Yiannis Giovanos
Head of Marketing
Yes, with our intuitive Automation builder, you can design automations that will help you identify high-quality leads, using advanced AI features, custom tags, and fields, and many other criteria of your choice.
Lead scoring is a process that assigns a value to each lead based on their behavior and interactions with your business. This helps you prioritize high-converting leads by focusing on those with the highest scores, ensuring your resources are spent on prospects most likely to convert.
Focusing on high-converting leads ensures that your sales and marketing resources are used efficiently. By concentrating on prospects most likely to convert, you increase your chances of closing deals and generating revenue, while avoiding time wasted on leads that go nowhere.
Integrating call tracking data with your existing marketing platforms, such as CRM or analytics tools, provides a unified view of your customer journey. This holistic perspective helps you make more informed decisions, optimize your marketing strategies, and improve overall customer experience.
Thanks to Nimbata’s native integrations, you can integrate many popular tools with it, without any hassle. But even for platforms where we don’t offer native integration, you can use a webhook and join them easily.
Nimbata offers a wide variety of integrations with many popular platforms, like CRM software (Hubspot, Zoho), that can provide you with a unified view of your lead history for more personalized follow-ups and a smaller sales cycle.
Trigger-based integrations allow you to filter out spam or not quotable leads, ensuring you only see the most relevant data. Train Google’s algorithm what a quality lead means for you to generate more of them and increase your ROI, improve your lead scoring process in your CRM, prioritize follow-ups based on lead intent, or take action on missed opportunities as they happen with real-time notifications. You set the rules once, and Nimbata takes care of the rest forever.
With call tracking, you can gather key data such as caller name, call source, campaign etc., whether the caller is new or a repeat, the average number of calls per hour, day, or month, and information about who hung up. This data provides valuable insights into the effectiveness of your campaigns.
Data on call duration and frequency helps you understand customer behavior and the effectiveness of your marketing efforts. Longer call durations might indicate higher engagement, while frequent repeat callers could suggest strong customer interest or potential issues that need to be addressed.
By using advanced analytics and reporting, you can identify high-value callers and optimize your campaigns and budgeting. This data-driven approach allows you to focus on leads with the highest potential for conversion, ultimately turning more leads into revenue.
By analyzing data from your campaigns, you can identify which strategies are most effective and allocate your budget accordingly. This optimization ensures that your marketing efforts are focused on activities that yield the best results, improving lead generation and conversion rates.
Finally, a call tracking tool that offers everything
you need to grow your leads
