Hello everyone,
I read somewhere that February is not only the shortest month, but also the most hated one.
Isn’t that strange?Â
I mean it’s the month we chose to celebrate Valentines day 😂
Anyway, we certainly had a lot on our hands this month, so let me share with you the main highlights and updates:
Main Highlight: Microsoft Ads enhanced conversions
We continue to build on features that support enhanced conversions.
This month it was Microsoft’s turn, as we enabled the enhanced conversions option.
It works in the same way as Google. Just tick the box and Nimbata will send the hashed caller ID along with the MSCLKID.
AVAILABLE on the Marketing and Agency plans.

Highlight #2: Keypad Entry upgrade
Keypad entry is proving to be a rather essential feature for you so we added two more features to make it even more powerful.
- Ability to choose # or * as an option
- Group all other digits or no input
With these two additions you are now more flexible in handling and routing calls, based on digit pressed.
AVAILABLE on the Marketing and Agency plans.

Other important updates
- Removed old player when listening to calls.
- Email Summaries now include a new column for “New callers”
- Projects page now includes the total number of your projects, destinations and tracking numbers.
- …and many more UI/UX enhancements you see on the app daily 🙂
Thanks for being part of the Nimbata community!
The best is yet to come 😉