10 Best Call Tracking Software – Pros, Cons and Pricing [2025]

Call tracking is living in its golden era (and we are here for it). There are plenty of new players in the industry, and it has faced many enhancements in terms of lead management and AI functionalities, which makes it difficult to keep up with industry news. Before digging into the best call tracking software, let’s take a peek at what makes it great.

Call tracking tools have emerged as indispensable assets for businesses aiming to bridge the gap between online and offline customer interactions. By providing detailed insights into call sources, duration, and outcomes, these tools empower companies to make data-driven decisions, enhance customer experiences, and maximize ROI.

As we look ahead to 2025, the demand for advanced call tracking solutions is set to grow, driven by the need for greater precision and personalization in marketing strategies. In this article, we’ll explore the 10 best call tracking tools for 2025, along with their key benefits and features to help you choose the right solution for your business.

Disclaimer: Finding the best call tracking software that fits your needs and your budget might feel a little chaotic at first. There are so many alternatives, so many features, and so many pricing plans, and models. That’s why you should do a comprehensive research before and make the most out of your free trials!

What to look for in a call tracking software

Let’s quickly talk about what call tracking is.

A call tracking software helps you identify the sources, channels, campaigns, keywords, or listings that bring phone leads into your business or clients’ businesses while at the same time keeping this info (and much more) in one centralized place to keep your phone leads tidy and easy to handle.

If you are receiving plenty or even hundreds of calls each month, then you should probably track those leads. Why? Because all customer touchpoints will make sense in the funnel completing the jigsaw puzzle. This is an opportunity to enrich your knowledge about your customers, and it enables you to give credit to every part of the funnel.

Every business has its own goals and requirements when it comes to choosing a call tracking Software, but there are some essential – most universal – criteria to consider before choosing.

What to look for in a call tracking software

#1 Feature Availability ⚖️

Think about the features that fit your needs and how you can make the most out of them. From Call Attribution to recordings and whispers, from static to dynamic call tracking, there are plenty to choose from, but let your strategic and marketing objectives be your guide. What do you want to achieve?

There is no reason to overplay for the ultimate solution, if you don’t need all or at least the majority of the features. At the same time, you should act proactively and see if the vendor offers features that will help you scale in the future. It’s okay to start small and upgrade your plan later.

#2 Pricing Model 💸

Many vendors offer bundles within each plan and many extra add-on features and integrations. Usually, they provide a certain amount of tracking numbers and/or recording and transcription minutes. Do you need all of these or at the end of the month you pay for numbers and minutes that you don’t use?

Also, what are your must-have integrations, which are your everyday marketing & sales tools? Usually, many CRM Integrations are paid extra as add-ons. You should consider these aspects, before asking for a pricing quote or calculating the pricing by yourself. It’s important to choose a vendor with a transparent pricing policy so that you aren’t surprised at the end of the month.

#3 Easy of use ⌛️

Call tracking’s technology may feel complicated especially if you are a newbie, as it combines call handling/routing features with call attribution and marketing objectives. So, the culture of “Don’t make me think” is a little too dreamy for our industry, but for sure is something that you should aim for.

If you log into a new call tracking Software, and dedicate 10-15 minutes to explore the basic features that will help you get started e.g. acquire a new tracking number, build a call flow, or get your DNI script and you can get a good sense of those – then you are probably in a right place. Always look if the help articles are accessible and easy to follow, or if there is available support.

#4 Coverage 🌏

In which country/state/city/region are you planning to run your campaigns? Where are your offices located? Local tracking numbers often make your potential clients more comfortable and confident to pick up their phone, especially if you are a service-led business. Imagine that your customer are facing an emergency, and they want to call you asap to help them solve their issue. The first thing that they will check before calling is your phone number’s prefix, to identify if you are located close to them, and then they will decide if they will call you or another competitor. Don’t forget that your competition is one glance away.

Best call tracking software – A quick overview

Call Tracking Platform	Use Case	Free Trial	Paid Plans
Callrail	Best Call Tracking for Analyzing Call Data	14-Day Free Trial	Starts at $50/month + usage costs
CallTrackingMetrics	Best Call Tracking for Inbound and Outbound Call Tracking	Not Available	Starts at $79/month + usage costs
Convirza	Best Call Tracking for Call Management	21 Day Free Trial	Starts at $29/month + usage costs
Infinity	Best Call Tracking for Handling High Volume of Phone Calls	Not Available	Starts at $199/month + usage costs
Invoca	Best Call Tracking for Conversation Analytics	Not Available	Not Disclosed
Iovox	Best Call Tracking for Sentiment Analysis	Not Available	Starts at $500/month + usage costs
Marchex	Best Call Tracking for Customer Experience	Not Available	Not disclosed
Nimbata	Best Overall Call Tracking for Attributing, Analyzing & Managing Leads	14 Day Free Trial	Starts at $39/month + usage costs
Ringba	Best Call Tracking for Pay Per Callers	Free Trial Available	Starts at $147/month + usage costs
WhatConverts	Best Call Tracking for Lead Attribution	14 Day Free Trial	Starts at $30/month + usage costs

Top 10 best call tracking software

Call tracking software comes in different shapes and sizes (same technology, different fonts), but the goal is to help your marketing succeed. No call tracking tool does it all. But a well-designed and structured call tracking platform should help you achieve your goals without manual workarounds, and offer integrations, customizations, and support. We’ve done our research and below is our list of the best inbound call tracking software of 2024:

1. Callrail – Best Call Tracking for Analyzing Call Data

CallRail is a call tracking platform designed to help businesses monitor and analyze customer interactions, making it easier to measure marketing performance. With features like Key-term Spotting and keyword tracking, it’s especially appealing for agencies in industries such as real estate, legal services, healthcare, and home services.

One of CallRail’s standout features is its ability to spot key terms during calls, offering insights into customer intent and campaign performance. The software also supports keyword call tracking and automation tools to save time and improve workflows.

However, its interface can feel clunky, and lead data often remains siloed, limiting the platform’s overall effectiveness. Reporting features are somewhat basic, and access to some integrations requires additional fees. Despite these drawbacks, CallRail’s robust Help Center and competitive pricing starting at $50/month make it a practical option for businesses looking for straightforward call tracking capabilities.

Best Features: Key-term spotting

Pros: Keyword call tracking, automation features, robust Help Center

Cons: Clunky interface, siloed lead data, limited reporting, integration paywalls

Best for: Agencies in several industries, including home services, real estate, legal services, financial services, healthcare, and automotive.

Pricing: Starts at $50/month

Detailed Pricing

• Call Tracking: $50/month.
• Call Tracking + Conversation Intelligence: $100/month.
• Call Tracking + Form Tracking: $100/month.
• Call Tracking Complete: $150/month.

The pricing refers to license costs – There are additional costs based on usage – accessed 21/01/2025

2. CallTrackingMetrics – Best Call Tracking for Inbound and Outbound Call Tracking

CallTrackingMetrics is a feature-rich call tracking solution designed to help businesses enhance their call-handling processes and marketing efforts. With tools like Spam Detective and the ability to add unlimited users on all plans, it caters to businesses of all sizes seeking detailed call analytics and advanced functionality.

A key strength of CallTrackingMetrics is its diverse feature set, including softphone capabilities, real-time conversation monitoring, and extensive customization options. It also offers several advanced tools that go beyond basic call tracking.

However, its interface can be challenging to navigate, and customer support is limited for lower-tier plans. Additionally, the platform is more sales-oriented than marketing-focused, which may not suit all users. With pricing starting at $79/month, CallTrackingMetrics is a versatile choice for businesses that prioritize call optimization and detailed tracking features.

Best Features: Spam Detective and Unlimited Users for all plans

Pros: Softphone features, real-time conversation monitoring, customization, multiple advanced features

Cons: More focused on sales rather than marketing, difficult user interface, limited customer support at lower plans

Best for: Businesses of all sizes that want to improve their call-handling processes and optimize their marketing campaigns

Pricing: Starts at $79/month

Detailed Pricing

• Marketing Lite: $79/month.
• Marketing Pro: $179/month.
• Sales Engage: $329/month.
• Enterprise: $1999/month.

The pricing refers to license costs – There are additional costs based on usage – accessed 21/01/2025

3. Convirza – Best Call Tracking for Call Management

Convirza is a call tracking software that helps businesses track and analyze their phone calls to improve customer engagement and conversion rates. The software offers advanced features such as keyword-level tracking, call recording and analysis, real-time reporting and analytics, and dynamic number insertion. With Convirza, businesses can gain valuable insights into the customer journey and make data-driven decisions to optimize their marketing campaigns and improve customer satisfaction. The software is easy to use, customizable, and integrates with other marketing tools such as Google Analytics and Salesforce.

Best Features: Call scoring and lead qualification

Pros: Advanced call tracking and analysis features

Cons: Higher pricing compared to some other call tracking software, Limited international coverage

Best for: SMBs to large enterprises and agencies in automotive, financial services, healthcare, home services, legal services, real estate, and travel and hospitality.

Pricing: Starts at $29/month

Detailed Pricing

• Starter Plan: $29 per month. $3.00 Tracking Numbers, $.08 Local Minutes
• Professional Plan: $99 per month, $2.00 Tracking Numbers, $.06 Local Minutes
• Agency Plan: $149 per month $1.00 Tracking Numbers, $.05 Local Minutes

The pricing refers to license costs – There are additional costs based on usage – accessed 21/01/2025

4. Infinity – Best Call Tracking for Handling High Volume of Phone Calls

Infinity Call Tracking is a premium solution designed for large businesses and enterprises with high inbound call volumes. Its standout feature, Keyword Spotting in Conversation Analytics, offers deep insights by identifying specific phrases during calls. The platform’s robust reporting and analytics capabilities provide detailed metrics and customizable reports, making it a powerful tool for data-driven decision-making.

However, at $199/month plus usage costs, it’s more expensive than some alternatives, which might deter smaller businesses.

Best Features: Keyword spotting in Conversation Analytics

Pros: Robust reporting and analytics capabilities

Cons: More expensive than some other call tracking software options

Best for: Large-sized businesses and Enterprises with a high volume of inbound phone calls. 

Pricing: Starts at $199 / month + usage costs

Detailed Pricing:

• Essentials: $199 per month + usage costs
• Pro Plan: $299 per month + usage costs
• Enterprise Plan: Customizable pricing and features based on the business’s specific needs.

The pricing refers to license costs – There are additional costs based on usage – accessed 21/01/2025

5. Invoca – Best Call Tracking for Conversation Analytics

Invoca is a call tracking and analytics platform designed for enterprises and call centers. Its dynamic, data-driven call routing and AI-powered conversation analysis enhance customer experiences by optimizing call handling and uncovering insights from interactions.

With customizable data tracking, cost-saving features, and pay-per-call integrations, Invoca is ideal for media buyers and larger organizations. However, its enterprise-focused design and higher costs make it less suitable for small businesses or agencies.

Pricing is not publicly disclosed and depends on factors like call volume, integrations, and add-on services. Annual contracts are required, reflecting its focus on large-scale operations. Invoca is best for businesses seeking advanced tools to improve customer experience and campaign performance.

Best Features: Dynamic, data-driven call routing.

Pros: Customizable data tracking, cost-saving features, pay-per-call integrations suitable for media buyers

Cons: Enterprise and call-center focused thus not ideal for agencies or small businesses, expensive

Best for: Improving Customer Experience with Invoca’s AI Conversation Analysis Features

Pricing: Invoca doesn’t disclose its pricing plans publicly. However, Invoca’s final pricing is based on the volume of phone calls and minutes, number of marketing technology integrations, use of conversational analytics and other add-on services, and level of support and services. Annual contracts are required.

6. Iovox – Best Call Tracking for Sentiment Analysis

Iovox is a robust call tracking platform designed for enterprise clients, offering omnichannel tracking and analytics across voice, SMS, chat, and email via API. Its standout feature is the use of NLP to analyze calls for keyword trends, providing insights into the reason, outcome, and emotions of calls, which helps businesses take actionable follow-up steps.

However, the platform is not particularly user-friendly for marketers who want to integrate call conversions into their existing marketing tools. While it’s ideal for industries like automotive, real estate, financial services, and healthcare, its starting price of $500/month makes it a better fit for larger organizations with the resources to fully utilize its capabilities.

Best Features: Enables omnichannel communications tracking and analytics for voice, SMS, chat, and email via API.

Pros: Uses NLP to evaluate calls for keyword trends to determine proper post-call follow-up, including the reason for the call, the outcome of the call, and/or the emotion within the call.

Cons: Not very easy to use for marketers that wish to push call conversions to their marketing stack.

Best for: Enterprise clients looking to incorporate call tracking or speech analytics into a sales or marketing process to drive or enhance lead flow. Typical industries served include automotive, real estate, financial services, healthcare and other marketplaces, classifieds, directory services, hospitality, and digital agencies.

Pricing: Starts at 500$/month

Detailed Pricing:

• Professional Plan: $500 per month + usage costs
• Enterprise Plan: $2000 per month + usage costs

The pricing refers to license costs – There are additional costs based on usage – accessed 21/01/2025

7. Marchex – Best Call Tracking for Improving Customer Experience

Marchex is a feature-rich call tracking platform best known for its call transcription capabilities, making it a powerful tool for businesses looking to analyze customer interactions. Its HIPAA-compliant call recording and storage make it especially suitable for healthcare businesses handling sensitive information.

While the platform offers extensive features and data, the interface can feel overwhelming to some users, and its coverage is limited in certain countries. Marchex is ideal for enterprise and mid-market brands, multi-location businesses, and agencies serving industries like automotive, healthcare, real estate, and travel. Pricing follows a per-call model, but specific plans are not disclosed on their website.

Best Features: Call transcription

Pros: HIPAA-compliant call recording and storage for healthcare businesses

Cons: Some users may find the interface overwhelming due to the abundance of features and data, limited coverage in certain countries

Best for: Enterprise and mid-market brands, multi-location businesses, and agencies with clients in a range of verticals, including automotive manufacturing and services, home services, real estate/senior living, healthcare/dental, e-learning/education, insurance, lending, and mortgage, and travel.

Pricing: Marchex products use a per-call pricing model but the company doesn’t disclose pricing plans on their website.

8. Nimbata – Best Overall Call Tracking for Attributing, Analyzing & Managing Leads

Nimbata is a user-friendly call tracking platform ideal for businesses looking to attribute phone leads to various channels and push quality call data to marketing and sales tools like Google Analytics, Google Ads, and HubSpot. It features a customizable dashboard, automation builder, lead scoring, timeline reports, and AI-generated call summaries, making it a versatile solution for tracking and optimizing calls.

The platform’s pay-per-answered-call model and 24/7 human support add to its appeal. Nimbata offers a range of call tracking and analytics features, including call recording, call transcription, call tagging, and call reporting. These features help businesses understand caller behavior and call outcomes, allowing them to improve their call-handling processes and provide a better customer experience. In addition, Nimbata integrates with a range of other tools, including Google Analytics, Google Ads, and Salesforce, providing businesses with a comprehensive view of their marketing and sales performance.

Nimbata offers a free version and paid plans starting at $39/month, making it a cost-effective option for businesses needing straightforward call tracking with advanced features.

Best Features: Customizable Dashboard, Reporting Views, Timeline reports, automation builder, lead scoring, AI-generated call summaries

#Customizable Dashboard – Drag & drop any of our +30 Marketing Reports

#Reporting View – Your CRM but for phone leads (listen to recordings, export/share leads, see timeline, tag calls, and much more..)

#Automations – Create rules to automatically send call events to integrated apps, tag calls, assign value, or any other custom action

Pros: Simple and easy-to-use interface, 24/7 human support available, pay-per-answered-call model

Cons: Geo-routing is offered on the Marketing plan ($89/mo)

Best for: Attributing phone leads to different channels and pushing only quality call data through integration triggers to Marketing & Sales tools (Google Analytics 4, Google Ads, HubSpot)

Pricing: Free Version Available. Paid Plans Start at $39/month for basic Call Tracking.

Detailed Pricing

• Entry Plan: Free
• Pro Plan: $39/month.
• Marketing Plan: $89/month.
• Agency Plan: $149/month.

See our detailed pricing and use our pricing calculator to get your exact pricing quote.

9. Ringba – Best Call Tracking for Pay Per Callers

Ringba is a call tracking platform designed primarily for performance marketers and media buyers, offering real-time bidding for programmatic call purchases. Its strong call routing and IVR options make it a reliable choice for managing call flows effectively.

However, Ringba is mainly targeted at pay-per-call users and lacks features for holistic call tracking. It’s best suited for digital agencies, enterprise brands, and call centers in industries like insurance, financial services, healthcare, legal, and home services. With pricing starting at $147/month, Ringba is a powerful tool for those focused on performance marketing and pay-per-call strategies.

Best Features: Real-time bidding: Allows programmatic buyers to bid on calls in real-time.

Pros: Excellent call routing and IVR options

Cons: Mainly targeted for pay-per-call users and not for holistic call tracking

Best for: Performance marketers, media buyers, digital agencies, enterprise brands, and call centers in verticals such as insurance, financial services, healthcare, legal and home services.

Pricing: Starts at 147$/month

Detailed Pricing:

• Business Plan: $147 per month, tracking numbers: $3/month, calls: $0.055 / min
• Professional Plan: $297 per month, tracking numbers: $3/month, calls: $0.05 / min
• Enterprise Plan: Customizable pricing and features based on the business’s specific needs.

The pricing refers to license costs – There are additional costs based on usage – accessed 21/01/2025

10. WhatConverts – Best Call Tracking for Lead Capturing

WhatConverts is a versatile call tracking platform designed to provide a holistic view of generated leads, including calls, forms, and chats. Its keyword-level tracking and customizable marketing reports make it a valuable tool for understanding lead sources and performance.

While the platform is user-friendly, advanced call-handling features are only available on the Pro Plan at $100/month. With pricing starting at $30/month for basic call tracking, WhatConverts is an excellent choice for businesses looking for comprehensive lead tracking and easy-to-use reporting tools.

Best Features: Keyword level tracking and reporting

Pros: Customizable and easy to understand Marketing Reports

Cons: Advanced Call Handling features offered at Pro Plan ($100/mo)

Best for: Getting a holistic view of generated leads (calls, forms, and chats)

Pricing: Starts at $30/month

Detailed Pricing

• Tiered business pricing plans range from $30/month for individual accounts to $160/month.
• Agency plans range from $500/month to $1250/month for multi-account plans.

The pricing refers to license costs – There are additional costs based on usage – accessed 21/01/2025

Takeaway – Which Call Tracking Software should I use?

The one that fits your needs.

Look for differential factors in other quality characteristics e.g. friendly design, support, and pricing model. Before choosing a call tracking software, make good use of the Free Trial, book a 1:1 Demo to see the support team’s responsiveness, and ask for a pricing quote based on your predictive usage.