10 Best Call Tracking Software – Pros, Cons and Pricing [2025]

Call tracking is transforming attribution and you should be paying attention. Today’s best call tracking software goes far beyond logging who called; it uses AI analytics and workflow automations to improve lead management and turn more calls into conversion opportunities than ever before. And yet, with so many solutions claiming to be the best call tracking tools, you may feel completely overwhelmed.

Modern call tracking solutions connect online clicks to offline conversations by revealing the source of each lead, what happens during calls, and suggesting the next best steps. Each business needs to find the best inbound call tracking software to achieve their goals, whether that’s increasing call volume or simply knowing if their marketing campaigns translate to added value.

In this guide, we’ll cover the 10 best call tracking tools to help you find the right solution for your team. Just before we look at detailed reviews, here’s a quick look at the best call tracking solutions for 2025:

Best call tracking software – A quick overview

Call Tracking Platform	Use Case	Free Trial	Paid Plans
Callrail	Best Call Tracking for Analyzing Call Data	14-Day Free Trial	Starts at $50/month + usage costs
CallTrackingMetrics	Best Call Tracking for Inbound and Outbound Call Tracking	Not Available	Starts at $79/month + usage costs
Convirza	Best Call Tracking for Call Management	21 Day Free Trial	Starts at $29/month + usage costs
Infinity	Best Call Tracking for Handling High Volume of Phone Calls	Not Available	Starts at $199/month + usage costs
Invoca	Best Call Tracking for Conversation Analytics	Not Available	Not Disclosed
Iovox	Best Call Tracking for Sentiment Analysis	Not Available	Starts at $500/month + usage costs
Marchex	Best Call Tracking for Customer Experience	Not Available	Not disclosed
Nimbata	Best Overall Call Tracking for Attributing, Analyzing & Managing Leads	14 Day Free Trial	Starts at $39/month + usage costs
Ringba	Best Call Tracking for Pay Per Callers	Free Trial Available	Starts at $147/month + usage costs
WhatConverts	Best Call Tracking for Lead Attribution	14 Day Free Trial	Starts at $30/month + usage costs

Top 7 Considerations to help you choose the best call tracking tools

Before we explore the top call tracking solutions currently on the market, it is important to know what you should look out for when assessing your options. To select the right call tracking software that scales with your current and future business and needs, here are seven things you should consider before making any commitments:

1. Comprehensive Tracking capabilities

Look for software that goes beyond basic caller ID and duration, source, and keywords. The best inbound call tracking software should help really move things forward by offering advanced AI features and automations. You should easily access real-time call sentiment analyses and accurately score the call’s intent to trigger follow-up tasks. Smart AI wokrflows let you build custom call flows to suit your business’s complexity and trigger automatic tie-back to the right campaign to facilitate correct attribution.

2. Reporting & analytics

The best call tracking software companies need to offer robust and understandable reports to all users. A sign of a great call tracking solution is when its reports help businesses make sense of what’s going on rather than confuse them. Be on the lookout for smart dashboards with the right core call metrics, performance insights, and conversion data that will better guide your business decisions.

3. CRM & marketing integrations

Great call tracking software is made so it seamlessly connects with:

• popular CRMs like Zoho, Salesforce, and HubSpot
• Leading ad platforms like Google Ads and Microsoft Ads
• Universal analytics tools like Google Analytics 4.

Make sure you doublecheck that the integrations you need are adequately supported by reading user reviews on websites like G2.com, Capterra, and Trustpilot to discern the cream of the crop from the rest:

4. Customer support & knowledge base

All businesses put their best foot forward when attracting new clients, but the devil’s in the details, and the details include things like setting up advanced call flows and troubleshooting issues between the call tracking solution and the integrations it ‘supports’. The best call tracking software vendors invest heavily in effective, human customer support through live chat and email. They also maintain an up-to-date knowledge base with easy-to-follow tutorials, guides, and FAQs.

5. Ease of use

Request access to the demo version of the tool and spend 15-30 minutes playing around with things like:

• Acquiring and setting up a few tracking numbers
• Building a basic call flow to judge how well it works
• Integrating with your most-used applications to check functionality
• Making test calls to assess the smoothness in operations
• Contacting support to check responsiveness 

If you can get these done confidently, you’re probably in the right place.

6. Scalability and pricing

Navigate each call tracking business’s pricing page and look for transparency in what they offer and how they charge for tracking numbers, minutes, and integrations. Go with the ones who aren’t forcing you to overpay for features you’ll never use. Then, make a list of your must-have integrations, especially CRM connections since most call tracking software companies charge extra for those. Finally, ask upfront about add-ons, recording minutes, transcription fees, and AI features so you can budget confidently.

7. Coverage

Where are your customers located? The right call tracking software should offer reliable coverage in the regions where you operate or plan to expand. Local tracking numbers can make a huge difference. Customers are much more likely to call a number with a familiar area code, especially when they’re looking for urgent services.

The 10 best call tracking software companies

Call tracking software may have a similar look and feel at first glance, but the strengths and weaknesses of each tool make a massive difference. No one call tracking tool does it all, but a well-designed and structured call tracking platform should help you achieve your goals. We’ve done extensive research and, below, is our list of the best inbound call tracking software of 2025:

1. CallRail – Best Call Tracking Tool for Analyzing Call Data

CallRail is one of the most established platforms in the call tracking space. Known for its AI-driven insights, it’s a popular choice among agencies and businesses in high-touch industries like real estate, healthcare, and legal services. While it delivers a wide range of capabilities, users should be aware of certain trade-offs—particularly around pricing transparency and user experience.

Some users have reported frequent data mismatches, which can disrupt workflows and affect reporting accuracy. Additionally, many advanced features such as integrations and detailed analytics often require plan upgrades or paid add-ons, which can drive up the overall cost. Still, for those in search of a reliable solution with strong AI features, CallRail remains a worthy consideration.

Best Call Tracking Features

• AI-Powered Conversation Intelligence: Includes real-time call transcription, keyword spotting, and sentiment analysis to help users understand caller intent and improve lead qualification.
• CRM & Ad Platform Integrations: Connects with tools like Salesforce, HubSpot, and Google Ads for multi-channel attribution (some of these come as paid add-ons)
• Form Tracking & Multi-Touch Attribution: Tracks form submissions alongside calls for a more complete view of the customer journey.
• Convert Assist: Helps small teams close more deals with AI-generated notes based on call context—ideal for service businesses that rely on personalized outreach.

Pros

• Robust AI features like sentiment analysis and transcription help uncover insights from calls automatically.
• Integration-friendly with major CRMs and ad platforms, making it easier to align call data with other marketing activities.
• Trusted brand with a large user base and strong support documentation.

Cons

• Clunky UX: The interface can feel outdated and unintuitive, especially when navigating multiple call flows or reports.
• Geared toward SMBs: Many features are designed for operational convenience over marketing precision.
• Frequent data mismatches: Users occasionally report discrepancies between call data and integrated platforms, leading to workflow bottlenecks.
• Cost escalation: Many essential features—such as advanced analytics, integrations, or form tracking—are locked behind higher tiers or add-ons. What starts at $50/month can quickly climb to $150+.
• Basic automation: Compared to modern platforms, automation and workflow-building options feel rigid and dated.
• Frequent pricing hikes: Users have noted regular increases in base pricing and feature gating, which can frustrate long-term customers.
• Unpredictable pricing model: CallRail uses a pay-per-minute billing structure, which can make monthly costs unpredictable, especially for businesses handling a high call volume.
• Cost escalation: Many essential features—like advanced analytics, integrations, or form tracking—are locked behind higher tiers or add-ons. What starts at $50/month can quickly balloon to $150+ or more.
• Support limitations: Real-time help can be hit or miss unless you’re on a higher-tier plan.

Best for

Small-to-medium businesses and agencies in industries like real estate, healthcare, legal, and home services—particularly those focused on lead nurturing and client communications over data-heavy performance marketing.

Callrail Pricing

CallRail’s base plan starts at $50/month for call tracking only. To unlock AI-powered Conversation Intelligence or Form Tracking, you’ll need to upgrade to a $100/month plan. The full-featured suite—including call tracking, form tracking, and AI insights—clocks in at $150/month.

Here are the detailed Pricing Plans:

• Call Tracking: $50/month + usage
• Call Tracking + Conversation Intelligence: $100/month + usage
• Call Tracking + Form Tracking: $100/month + usage
• Call Tracking Complete: $150/month +usage

Keep in mind:

• CallRail uses a pay-per-minute billing model, which means actual costs vary depending on your call volume.
• Features like integrations, advanced reporting, or bulk call handling may require additional add-ons.
• Many users have reported frequent price increases over time.

If Callrail’s pricing feels hard to scale with, you might want to explore more transparent alternatives to CallRail.

2. CallTrackingMetrics – Best Call Tracking for Inbound and Outbound Call Tracking

CallTrackingMetrics is a powerful solution built for teams that juggle both inbound and outbound calls. Known for unique features like Spam Detective (which blocks spam calls automatically) and unlimited users across all plans, it supports marketing attribution while giving sales teams the tools they need to turn calls to conversions.

2025 updates have introduced AI-enhanced keyword tracking, but the platform is notorious for its counterintuitive UI and steep learning curve that comes with it. Support is strong at higher plans, but can be limited for entry-level subscriptions.

Best Call Tracking Features

• Spam Detective: Automatically filters out spam calls before they hit your dashboard
• AI Keyword Tracking: Flags high-intent phrases and call trends for marketing and coaching
• Advanced Call Routing & Softphone Tools
• Real-Time Monitoring for Managers & Sales Coaches

Pros:

• Highly customizable: Deep routing rules, automation paths, and reporting granularity
• Scalable across teams: Built to serve both marketing and call center teams simultaneously
• Unlimited users included — no need to pay extra as your team grows
• Strong conversation visibility: Live listening, whisper, and barge-in features great for training and QA

Cons

• Clunky UX: Interface is dense and can overwhelm first-time users
• Steep onboarding ramp: Setup and daily workflows require time and training
• Best features gated behind top-tier plans: Automation and AI capabilities often require expensive upgrades
• Support tiers vary: Entry-level users may not get the help they need without upgrading
• Pricing adds up fast: Enterprise plans are expensive, and call volume or add-ons can drive up monthly bills quickly

Best for

Mid-sized to large teams with both marketing and sales functions. Especially useful for businesses that need CRM-like routing, contact center capabilities, and tight control over call flows, but are comfortable investing in learning and implementation.

Call TrackingMetrics Pricing

CallTrackingMetrics plans start at $79/month with the Marketing Lite tier, but pricing climbs quickly if you need more advanced features. The Sales Engage plan is $329/month, and the Enterprise tier reaches up to $1,999/month.

Note: Pricing refers to base license costs; additional usage fees apply.

Keep in mind:

• CTM uses a usage-based pricing model where additional charges can apply for call volume, minutes, automation events, or premium integrations.
• Key features like automation, AI keyword tracking, and advanced analytics are often locked behind higher-tier plans.
• Enterprise plans are significantly more expensive than competitors, and cost scalability can become a challenge for SMBs.

CTM’s features are heavily geared toward call center operations, which can make it difficult and expensive for agencies or in-house marketing teams who end up paying for capabilities they don’t actually need. Compared to industry standards, the CTM’s pricing can feel steep. If you’re unsure whether CTM is the right fit, you might want to explore these CallTrackingMetrics alternatives.

3. Convirza – Best Call Tracking for Call Management

Convirza offers deep call analytics and lead qualification tools ideal for marketers and sales teams. Its updated platform features powerful AI call scoring, sentiment analysis, and keyword-level tracking, allowing you to find the campaigns that drive the best calls and know what happens during these calls.

Convirza’s integrations with major CRMs and analytics tools have also been improved, but its limited coverage, complex UI, and limited reporting might slow you down if you’re working with global campaigns.

Best Call Tracking Features

• AI Call Scoring to qualify leads automatically based on call content
• Keyword & Sentiment Tracking for improved call insights
• Customizable Call Flows for better routing logic

Pros

• AI-assisted post-call insights and lead scoring
• Flexible call flow setup and tagging logic
• Solid CRM integrations for lead syncing
• Competitively priced entry tier

Cons

• Complex UI: Navigation and setup can feel outdated and unintuitive
• Limited global tracking: International call support is weak or unavailable
• AI is not included in base plans: Convirza AI is a separate add-on starting at $99/month
• Basic reporting: Dashboards and data views are less customizable than competitors
• Usage-based billing: Pay-per-minute and per-number costs can quickly escalate
• Advanced tools locked behind higher plans

Best for

SMBs or agencies in industries like automotive, real estate, legal, and healthcare that need basic AI scoring and call flow logic—but can live without deep analytics or global capabilities.

Pricing

Convirza’s pricing starts at $29/month with the Starter plan and scales with usage and advanced capabilities. The Agency plan is priced at $149/month, while Enterprise pricing is fully custom. All plans include per-number and per-minute charges, and access to Convirza AI features requires a separate add-on starting at $99/month.

Note: Pricing refers to base license costs; additional usage fees apply.

Keep in mind:

• Convirza uses a pay-per-minute billing model, along with per-number charges, which can make monthly spend unpredictable.
• AI-powered features (lead scoring, summaries, outreach) are not included in the core plans and require an additional $99/month Convirza AI add-on.
• International tracking options remain limited, and the platform’s UI can feel outdated compared to newer tools.

Convirza’s pricing can stack up quickly, especially when combining base plans with usage charges and AI add-ons.

4. Infinity – Best Call Tracking for Handling High Volume of Phone Calls

Infinity is built for large businesses and enterprises who need granular-level details in a high-volume call tracking setting. Their standout Conversation Analytics tool identifies keywords and phrases mid-call and gives you ways to improve marketing campaigns and sales performance quickly. New updates for 2025 include deeper integrations with BI tools like Tableau and Power BI, empowering enterprises to link call data directly to broader business intelligence efforts.

While Infinity’s detailed reporting and analytics capabilities are top-tier, its starting price of $199/month plus usage fees makes it a bigger investment, potentially out of reach for smaller businesses or startups. Despite the markup, users often complain about inadequate and inaccurate reporting.

Best Features

• Real-time keyword spotting via Conversation Analytics
• Native BI integrations
• Multi-touch attribution
• Customizable reporting dashboards and call flows

Pros

• Built for high-volume companies: Ideal for enterprises managing thousands of calls
• Advanced analytics: Integrates call data with business intelligence tools
• Enterprise-grade dashboards for reporting, QA, and optimization
• Flexible architecture for custom workflows and integrations

Cons

• High starting price: Entry plan begins at $199/month + usage
• Usage fees stack quickly for large call volumes
• Complex setup: May require onboarding, configuration, and BI support
• Inconsistent reporting accuracy has been flagged by some users
• Overbuilt for small teams: Not cost-effective for agencies or SMBs

Best for

Large organizations or enterprise-level agencies that need to track thousands of inbound calls and connect that data to broader analytics tools. Not ideal for startups or marketers focused on simple lead attribution.

Pricing

Infinity’s plans start at $199/month, with usage fees based on call volume and feature activation.
More advanced tiers unlock tailored analytics and support options:

• Essentials: $199/month + usage
• Pro: $299/month + usage
• Enterprise: Custom pricing with tailored features

Note: Pricing refers to base license costs; additional usage fees apply.

Keep in mind:

• Key features like BI integrations and custom dashboards are locked behin high-tier plans.
• Smaller teams may find it over-engineered for their needs.

Infinity is a strong choice for enterprise call intelligence, but its complexity and cost structure can be hard to justify for marketers who don’t need full-scale BI integration.

5. Invoca – Best Call Tracking for Conversation Analytics

Invoca is an enterprise-grade call tracking and conversation analytics platform built for large organizations, call centers, and multi-location businesses. Its strength lies in AI-powered conversation analysis. It helps brands improve customer experience while connecting offline call conversions to digital campaigns. Invoca is designed for scale, however, and it shows in its pricing and annual contract requirements. It’s a better fit for large enterprises rather than small businesses or independent agencies.

Frequent reviews include a steep learning curve and their lack of industry-standard features.

Best Features

• Signal AI: Advanced AI-driven conversation analytics that provide real-time insights into customer interactions.
• PreSense: Predictive analytics that offer real-time insight from customers’ digital journeys to contact centers.
• Quality Management & Agent Coaching: Tools to monitor and improve agent performance, ensuring compliance and boosting conversion rates.
• Extensive Integrations: Seamless integration with platforms like Salesforce, Adobe Experience Cloud, and Google Ads.
• Customizable Dashboards: Tailored reporting tools that align with specific business needs

Pros

• Comprehensive Analytics: Provides deep insights into call performance and customer behavior.
• Scalability: Designed to handle high call volumes across multiple locations.
• Robust Integrations: Connects with a wide range of marketing and CRM platforms.
• Enhanced Agent Performance: Tools to monitor and coach agents, improving overall service quality.responsemine.com

Cons

• Annual contracts required making testing or switching harder
• Lacks some industry-standard marketing features out of the box
• Complex Setup: Implementation can be time-consuming and may require technical expertise.
• Steep Learning Curve: Users may need extensive training to utilize all features effectively.
• Pricing Transparency: Lack of publicly available pricing details can make budgeting challenging.
• Overbuilt for Smaller Teams: May offer more features than necessary for small to mid-sized businesses.

Best for

Large brands, franchises, and enterprise teams focused on conversation intelligence and customer experience optimization. Best suited for those with dedicated technical resources and multi-year budgets.

Pricing

Invoca offers custom pricing based on business needs, call volumes, and feature requirements. While specific pricing details are not publicly disclosed, the platform provides several plans tailored to different organizational sizes and needs:

• Elite Plan: Tailored for large enterprises with high call volumes, offering AI-powered call routing, SIP integration, and real-time caller intent insights. Includes 18,000 annual local or toll-free numbers.
• Pro Plan: Designed for small to mid-sized teams needing AI-powered call tracking and conversation intelligence. Includes 6,000 annual local or toll-free numbers, call recording, and custom IVRs.
• Enterprise Plan: For scaling businesses requiring advanced analytics, reporting, and integrations. Offers 12,000 annual local or toll-free numbers, enhanced digital data capture, and premium integrations.

Note: Pricing is tailored per client; no public pricing tiers are available.

Keep in mind:

• Invoca requires annual commitments, which may not suit flexible or seasonal businesses
• Costs can escalate quickly depending on the number of locations, users, or integration depth
• The platform is designed for scale, not for plug-and-play marketing use.

Invoca is a powerful enterprise platform, but may be overbuilt for most marketing teams.

6. Iovox – Best Call Tracking for Semtiment Analysis

Iovox takes a unique approach by going beyond calls offering omnichannel tracking for voice, SMS, chat, and email, with powerful NLP-based speech analytics that can pick up keywords, determine call outcomes, and even detect caller emotions. 

Iovox’s API-first architecture makes it a go-to for enterprises in industries like automotive, real estate, finance, and healthcare that need to integrate call data into custom platforms or CRMs. However, marketers might find Iovox’s focus on developer-centric features less convenient.

Best Features

• Omnichannel tracking: calls, SMS, chat, and email
• NLP-powered keyword detection and emotion/sentiment analysis
• AI-based outcome and conversion tagging
• Extensive API documentation for custom workflows and CRM integrations

Pros

• Advanced speech analytics for uncovering lead intent and emotional tone
• Highly customizable via API—ideal for dev-led environments
• Great for cross-channel attribution in complex customer journeys
• Flexible architecture for integrating with third-party platforms

Cons

• Expensive starting price—Professional tier begins at $500/month
• Not plug-and-play—requires setup support and technical knowledge
• Steep learning curve for marketing teams unfamiliar with API-based tools
• Limited UI-focused features compared to user-friendly platforms

Best for

Iovox’s pricing reflects its enterprise capabilities, with high base costs and usage-based add-ons. Plans include:

• Professional Plan: $500/month + usage
• Enterprise Plan: $2,000/month + usage

Note: Pricing refers to base license costs; additional usage fees apply.

Keep in mind:

• Built for enterprise, not SMBs—smaller teams may find it overpowered or cost-prohibitive
• Requires developer support for full integration and customization
• Not designed for quick onboarding or non-technical users

Iovox offers unmatched speech and emotion analytics, but if your team needs a plug-and-play tool that’s marketer-friendly, you might want to explore these Iovox alternatives.

7. Marchex – Best Call Tracking for Improving Customer Experience

Marchex stands out for its HIPAA-compliant call recording and storage, making it one of the best options for healthcare providers, dental offices, and regulated industries needing secure call tracking. Marchex’s call transcription and conversation analytics allow businesses to dissect interactions, identify pain points, and improve scripts or service training.

The platform excels at serving enterprise and mid-market companies with complex needs, especially multi-location businesses. However, its robust feature set can overwhelm new users, and Marchex’s limited country coverage might not suit global brands.

Best Features

• HIPAA-compliant call recording and storage
• Real-time transcription and conversation analytics
• Fraud detection and compliance monitoring
• Secure infrastructure tailored for healthcare, legal, and finance sectors

Pros

• Built for compliance: Ideal for industries that require secure call handling
• Advanced conversation intelligence for evaluating and improving CX
• Detailed interaction logs that support script refinement and agent coaching
• Strong enterprise feature set with security as a core focus

Cons

• Opaque pricing model: Plans and costs are not publicly available
• Steep onboarding curve for new users or teams unfamiliar with call intelligence
• Limited global support—coverage and compliance are largely U.S.-centric
• Interface may overwhelm smaller or less technical teams

Best for

Enterprise and multi-location businesses in regulated or customer-service-heavy industries that need secure, detailed call data.

Pricing

Marchex follows a per-call pricing model, but plans and exact costs are not disclosed publicly. The platform tailors solutions to enterprise clients based on volume, compliance needs, and integrations.

Note: Pricing refers to usage-based models; contract terms and rates vary by business.

Keep in mind:

• There is no free trial or published pricing, which can make vendor evaluation difficult
• International scalability may be limited, making it less suited for global brands

If you need HIPAA compliance and enterprise-level, Marchex is a strong candidate. But if transparency, simplicity, or flexibility matter more, consider exploring Marchex alternatives.

8. Nimbata – Best Overall AI Call Tracking for Attributing, Analyzing & Managing Leads

Nimbata is designed to make call tracking simple, powerful, and transparent, putting advanced features into the hands of marketers, agencies, and businesses of all sizes. It’s built for attributing phone leads to marketing channels, then pushing only quality call data into sales and marketing tools like Google Analytics 4, Google Ads, HubSpot, and Salesforce.

Nimbata’s star features include a customizable dashboard where you can drag and drop 30+ reports, timeline views for each caller journey, and a Workflow Builder (formerly Automations Builder) to create rules that send data to your marketing stack, assign lead scores, or tag calls. Its new AI-generated Call Summaries let you instantly see what happened in every conversation, helping you qualify leads faster.

The platform’s pay-per-answered-call model and free entry plan make it accessible, while 24/7 human support ensures help is always available. Geo-routing is included on higher-tier plans, enabling precise caller experiences. Nimbata’s flexibility makes it a top choice for businesses that need attribution, analytics, and lead management in one easy-to-use platform.

Best Features:

• Customizable Dashboard: Drag & drop 30+ marketing reports.
• Call Activity: Like a CRM for phone leads, listen, export, tag, and analyze calls.
• Workflow Builder: Build rules to push events, assign value, tag calls, and more.
• AI-generated Call Summaries: Instantly see call outcomes and key points.
• AI Call Intelligence: AI that analyzes conversations and applies tags, dollar values, or take notes for you.
• Pool Calculator: A built-in tool that calculates exactly how many tracking numbers you need.

See them below:

Pros

• AI is included—no need to purchase an add-on
• Pay-per-answered-call model avoids inflated minute-based charges
• Easy data exports to spreadsheets, CRMs, or reporting tools
• Transparent pricing tiers, starting from free
• User-friendly interface and agency-friendly structure
• 24/7 support and helpful onboarding

Cons

• Reporting Integrations are limited to the must-haves (Google Ads, Google Analytics, Looker Studio, Cometly).

Best For

Agencies and businesses that are looking for accurate attribution, automated lead classification, built-in AI, and transparent pricing—without being locked into complex platforms or per-minute billing.

Pricing

Nimbata offers flexible pricing to support businesses of all sizes, starting with a free entry-level plan and scaling up based on features and usage. All paid plans include some AI features and Automations at no extra charge.

Here are the detailed Pricing Plans:

• Entry: Free
• Pro: $39/month
• Marketing: $89/month
• Agency: $149/month

Note: Pricing refers to base license costs; additional usage fees apply.
See our detailed pricing and use our pricing calculator to get your exact pricing quote.

Keep in mind:

• Nimbata charges per answered call, not per minute—making pricing more predictable and fair.
• AI tools are built-in across all paid plans, with no additional fees or upgrades required.
• Exporting data is easy, but advanced reporting (outside Google/Looker Studio) may require Zapier or Sheets workarounds.

If you’re looking for an attribution-focused platform that balances cost, automation, and usability, Nimbata offers a leaner, more modern alternative to per-minute or contract-heavy call tracking tools.

9. Ringba – Best Call Tracking for Pay Per Callers

Ringba is built for pay-per-call marketers, media buyers, and high-volume agencies who need real-time control over call flow, routing, and bidding. Its standout feature is real-time programmatic call bidding, which allows users to optimize campaign performance and maximize ROI with advanced call distribution logic.

Due to its limited scope, users often complain about limited options, inefficiency, and inaccurate reporting.

Best Features

• Real-time bidding for call campaigns
• Advanced call distribution and IVR routing
• Performance-focused tracking and automation
• Ideal for managing publisher-based call campaigns

Pros

• Complete suite for pay-per-call marketers especially those who earn a cut per lead
• Highly customizable routing and call logic
• Real-time automation and bidding control
• Works well in affiliate and lead-gen ecosystems

Cons

• Not designed for holistic call tracking beyond pay-per-call.
• Reporting can feel basic and lacks deeper insight tools
• Inaccurate or delayed data has been reported in some reviews
• Best suited for call volume and routing control, not customer journey analysis

Best For:

Media buyers, affiliate marketers, and enterprise call centers running pay-per-call campaigns at scale. Ideal for performance-driven teams that value routing precision over CX analytics.

Pricing

Ringba’s plans start at $147/month, with usage-based fees for call volume and tracking numbers. Enterprise options offer more customization and support.

Here are the detailed Pricing Plans:

• Business: $147/month
• Professional: $297/month
• Enterprise: Custom pricing with tailored support and usage tiers

Note: Pricing refers to base license costs; additional usage fees apply.

Keep in mind:

• Ringba’s per-minute billing adds up with high call durations
• There’s no built-in attribution engine—you’ll need external tools for customer journey tracking
• Not beginner-friendly—built with media buyers, not marketers, in mind

Ringba excels in performance-focused environments, but teams looking for full-spectrum analytics or conversion insights may want to explore Ringba alternatives.

10. WhatConverts – Best Call Tracking for Lead Capturing

WhatConverts offers a great solution for tracking all leads, calls, forms, and chats in one platform. It provides keyword-level attribution, customizable reports, and integrates with popular CRMs and analytics tools. Its advanced call handling (e.g., call flows, routing) is only available on Pro plans.

Customers often point out they face several integration issues, complain about missing features, and point out the hefty price tag of the platform despite all this.

Best Features

• Keyword-level attribution across multiple lead sources
• Unified lead source reporting (calls, forms, chats, and more)
• CRM and analytics tool integrations
• Customizable dashboards and lead views

Pros

• Supports multiple lead types (calls, forms, chats) in one dashboard
• Intuitive reporting and lead visualization
• Flexible enough for agencies managing multiple clients

Cons

• Advanced call features require a Pro plan ($100+/month)
• Limited call routing, tagging, or workflows on lower tiers
• Integration issues reported with some CRM and ad platforms
• Expensive relative to other tools that offer similar channel attribution
• Some missing features compared to category leaders

Best For

Businesses and agencies that need a broad view of lead sources across multiple channels and prefer lead reporting over deep call management or automation.

Pricing

WhatConverts offers tiered plans based on business type and scale, with separate pricing for individuals and agencies.

Here are the detailed Pricing Plans:

• Individual Plans:
  Start at $30/month → up to $160/month
• Agency Plans:
  Range from $500 to $1,250/month

Note: Pricing refers to base license costs; additional usage fees may apply.

Keep in mind:

• Call flows and routing are only included in Pro plans and above
• Reported integration gaps may limit value depending on your tech stack
• Cost-to-feature ratio may be high unless you fully utilize all lead sources

WhatConverts works well for multi-channel lead tracking, but if you need deeper automation or call control, you might want to consider these WhatConverts alternatives.

Which is the best call tracking software for you?

If you’re still reading—congrats. You’re serious about finding the right call tracking tool.
But here’s the truth: there’s no one-size-fits-all solution.

The best call tracking software is the one that fits your goals, your team, and your workflow.

So, we made a table (yes, another one—but a good one) to help you compare options side-by-side based on what actually matters: features, pricing, and use case.

Whether you care about attribution, AI insights, compliance, or pay-per-call performance, we’ll help you find the best fit—without wasting hours on demos.

Use Case	Best Call Tracking Tool	Why It Wins	Starting Price
🔥 All-in-One AI & Attribution	Nimbata	Built-in AI (no extra cost), answered-call billing, transparent pricing, and a modern UX for marketers.	$0 – $149/mo + usage
🏢 Enterprise & Compliance-Heavy	Invoca	HIPAA-compliant, AI-powered conversation analytics, deep CRM integrations, annual contracts.	Custom pricing
📞 Pay-Per-Call & Media Buying	Ringba	Real-time call bidding, routing control, built for media buyers and affiliate marketers.	$147/mo + usage
🧠 Call Intelligence for Contact Centers	CallTrackingMetrics	Combines call tracking with call center features like softphone and call quality monitoring.	$79/mo + usage
💼 Best for Agencies with Multi-Channel Leads	WhatConverts	Tracks calls, forms, chats, and emails with keyword attribution and customizable lead views.	$30–$1,250/mo
📊 BI-Focused Teams Needing Custom Analytics	Infinity	Native Power BI and Tableau integrations, built for high-volume reporting and enterprise scale.	$199/mo + usage
🤖 Best for Speech & Sentiment Analytics	Iovox	NLP-powered analytics across calls, SMS, email, and chat; API-first for technical teams.	$500–$2,000/mo + usage
🔐 Secure, Regulated Industry Compliance	Marchex	HIPAA-compliant call recording and fraud detection, ideal for healthcare and finance.	Undisclosed
🧪 Affordable Testing Ground for AI Features	CallRail	Strong AI tools but requires pricey add-ons; good for teams experimenting with conversation insights.	$50–$150/mo + usage

📝 The table in bullets:

• Are you a marketer focused on leads, attribution, and flexibility? → Start with Nimbata, the platform that bills per answered call, has built-in AI, and excellent support.
• Need HIPAA or advanced compliance? → Look into Invoca or Marchex.
• Performance marketer running pay-per-call campaigns? → Go for Ringba.
• Managing multiple clients or channels? → Try WhatConverts or CallTrackingMetrics.
• Need deep dashboards or BI exports? → Consider Infinity.

Before committing, take full advantage of free trials or free plans, and always book a 1:1 demo. This is your chance to test its interface, responsiveness, pricing, and compatibility with your call volume.Make sure your chosen platform has transparent pricing, like Nimbata’s pay-per-answered-call plans, and integrations that streamline your workflows. If you’re serious about lead attribution, opt for platforms that help you understand your calls.

Disclaimer: Picking the right call tracking software can feel overwhelming. With so many features, plans, and options, it’s easy to get lost in the noise. That’s why comprehensive research, free trials, and demos are essential. Take your time to compare options and choose the one that truly supports your marketing and sales goals.