Definitive CallRail pricing guide for 2025

Choosing the right call tracking software for you

You’ve just realized you need a call tracking platform that helps you track and record calls more effectively. You’re looking for software that offers the freedom and flexibility you need to succeed in your call tracking efforts and track, summarize, and analyze your leads’ conversations. Maybe you’re doing some digging into call tracking alternatives instead so you can further increase your marketing ROI with features like AI Conversational Intelligence. Either way, as you go on your device and fire up your search engine to make an informed decision on the latest features call tracking software has to offer, CallRail is sure to pop up.

Now, you’re tasked with sifting through the long -and oftentimes confusing- CallRail pricing pages. This is the part where things can often get tricky and complicated. Except they don’t have to this time – we know that looking into pricing and plans is both time-consuming and frustrating. That’s why we did all the research and hard work so we can bring the most pertinent details to you – all in one place. All you need to do is have a quick read through our guide below and follow our tips and comparisons to make the right decision. By the end of this guide, you will be perfectly capable to decide whether CallRail’s pricing plans and features justify the cost, and whether their plans suit your team’s needs and size.

What is CallRail?

CallRail is a call tracking and analytics platform designed for businesses to track phone calls, qualify leads, and analyze the effectiveness of their marketing campaigns. It provides customer interaction data from phone calls, including the source of the call, and information about the callers themselves. CallRail offers features such as call tracking, conversation intelligence, call routing, call recording, lead and conversion tracking, and analytics.

CallRail pricing plans

See below for the different CallRail pricing tiers currently available. Note that the monthly subscription base charge decreases if you opt to be billed annually instead of monthly.

1. Call Tracking + AI: $50/month + additional usage
2. Total Lead Tracking + AI: $95/month + additional usage
3. Call Tracking + Premium AI: $130/month + additional usage
4. Complete Suite: $175/month + additional usage

Does CallRail have a free plan?

No, CallRail doesn’t offer a free plan. Every account starts with a 14-day free trial. Then, you get billed according to the plan you choose to go with.

What’s included in CallRail pricing plans?

CallRail pricing plans come with a variety of features, such as call & text tracking and attribution. You can find the main features offered for each plan below.

Introducing Nimbata: A better CallRail alternative

Nimbata is a great choice for comparison, as it’s built by marketers for marketers, with stellar support and is the only call tracking platform that doesn’t charge per minute – but per answered call!

What is Nimbata?

Nimbata is the leading call tracking and lead management software that helps marketers and business owners understand their call volumes and phone lead quality. The tool is designed by Marketers for Marketers, enabling them to track which channels are driving the most phone calls and how they can optimize their marketing ROI.

Nimbata offers a range of call tracking and analytics features, including call recording, call transcription, call tagging, and call reporting. These features help businesses understand caller behavior and call outcomes, allowing them to improve their call-handling processes and provide a better customer experience. In addition, Nimbata seamlessly integrates with a range of other tools, including Google Analytics, Google Ads, and Salesforce, providing businesses with a comprehensive view of their marketing and sales performance.

Best Features: Customizable Dashboard, Reporting Views and Automation Rules

Pros: Simple and easy to use interface, 24/7 human support available, Pay per answered Call model

Best for: Attributing phone leads to different channels and pushing only quality call data through integration triggers to Marketing & Sales tools (Google Analytics 4, Google Ads, HubSpot)

Nimbata vs. CallRail: How do they compare?

Here’s a brief outline of the features available in Nimbata and CallRail plans:

Pay per Answered Call, not per minute
Same Price per Answered Call
24/7 Human Customer Support
Free integration with Salesforce
Free Plan
Annual Commitment Discount	Up to 20%	up to 10%
Pricing aligned to # of leads you get
Local Number Prefixes for 74 countries
No-extra charge for add-ons
Advanced Call Flows
Advanced Integrations
Integration Triggers
Free form submissions
Customizable Dashboard
Call Activity Views
Shareable Reports
Dedicated Call Tracking Experts
Real-time Support

Nimbata vs. CallRail: Key Integrations

Nimbata offers seamless integration with all major platforms like Google Ads, Google Analytics 4, Bing Ads, HubSpot, Salesforce, Marketo, Adobe Analytics, and so many more at no additional cost.

CallRail follows a pricing structure that may charge additional fees, typically at $65 per integration, per month. See the table below for more details: 

	– Included in all plans	Included in all plans
	– Included in all plans	Included in all plans
	– Included in all plans	Included in all plans
	– Included in all plans	$65 per month
	– Included in all plans	Included in all plans
	– Included in all plans	Included in all plans
	– Included in all plans	Included in all plans

What level of support does each platform offer?

CallRail offers customer support via fill-out form and limited call availability.

At Nimbata we offer 24/7 support via chat, email, phone and our Help Desk every day of the year. In addition to our human support, we also have a Knowledge Center and YouTube channel full of useful tutorials and new feature updates.

What are existing customers saying about Nimbata and CallRail?

Existing customer reviews are a goldmine for tips, tricks, and verified experiences with companies and their products. When looking to decide on which call tracking solution suits you and the needs of your team and company, sites like G2.com and Capterra offer valuable insights. Here is what customers had to say about Nimbata and CallRail:

Nimbata Reviews

CallRail Reviews

Nimbata vs. CallRail: Which call tracking company is best for you?

Call tracking costs depend on the number of tracking numbers and call volume needed, with Nimbata charging per answered call only, and CallRail charging per minute for both answered and unanswered calls. The best plan for you and your business largely depends on your usage and current and future needs. There are two main types of call tracking numbers: local numbers, which are more affordable, and toll-free numbers, which provide an enhanced customer experience but are more expensive. Your total monthly costs are derived from your subscription fee + x of tracking numbers + usage cost.

Let’s assume you are an Agency who wishes to subscribe to a call tracking software service for a year. Here’s a breakdown of your monthly customer needs and costs:

With Nimbata:

• Call Volume: 200
• # of Tracking Numbers: 10
• Pricing Plan: Agency
• Type of numbers: Local

Your subscription total with Nimbata would amount to $142 per month.

With CallRail:

• Call Volume: 200
• # of Tracking Numbers: 10
• Pricing Plan: Agency
• Type of numbers: Local

Your subscription total with CallRail would amount to $200 per month.

Ultimately, whether you choose to go with Nimbata or CallRail will depend on your individual needs and usage. We hope our guide has helped you make an informed decision about which call tracking software will best serve you and your company.