Choosing the right call tracking software for you
Youโve just realized you need a call tracking platform that helps you track and record calls more effectively. Youโre looking for software that offers the freedom and flexibility you need to succeed in your call tracking efforts and track, summarize, and analyze your leads’ conversations. Maybe youโre doing some digging into call tracking alternatives instead so you can further increase your marketing ROI with features like AI Conversational Intelligence. Either way, CallRail is sure to pop up.
Now, you’re faced with having to sift through the complicated CallRail pricing pages. This is the part where things can often get tricky and complicated. Except they don’t have to this time – we know that looking into pricing and plans is both time-consuming and frustrating. Thatโs why we did all the research and hard work so we can bring the most pertinent details to you – all in one place.
All you need to do is have a quick read through our guide below and follow our tips and comparisons to make the right decision. By the end of this guide, you will be perfectly capable to decide whether CallRailโs pricing plans and features justify the cost, and whether their plans suit your teamโs needs and size.
Key Takeaways
- CallRailโs Pricing Plans and Features: Here’s a breakdown of the CallRail price range you can expect: from $50/month for basic call tracking to $195/month for the Lead Conversion Complete plan with advanced AI capabilities. Each plan includes features like call recording, transcription, and multi-touch attribution, with higher-tier plans offering more robust AI features and extensive analytics.
- No Free Plan for CallRail: Unlike some competitors, CallRail does not offer a free plan. However, users can start with a 14-day free trial, after which they must choose one of the paid plans.
- Nimbata vs. CallRail – Key Differences: Nimbata offers a pay-per-answered-call model, which can be more cost-effective than CallRail’s pay-per-minute billing structure. Nimbata also provides free integrations with popular platforms like Salesforce, unlike CallRail, which charges additional fees for integrations.
- Best Fit for Different Businesses: Nimbata is an ideal choice for small businesses and marketing agencies with its straightforward pricing structure and flexible support, while CallRail is better suited for businesses needing advanced call tracking and AI-driven analytics.
- Support Comparison: Nimbata offers 24/7 human support via chat, email, and phone, whereas CallRail provides more limited support through a form submission and call availability.
What is CallRail?
CallRail is a call tracking and analytics platform designed for businesses to track phone calls, qualify leads, and analyze the effectiveness of their marketing campaigns. It provides customer interaction data from phone calls, including the source of the call, and information about the callers themselves. CallRail offers features such as call tracking, conversation intelligence, call routing, call recording, lead and conversion tracking, and analytics.
CallRail pricing plans
See below for the different CallRail pricing tiers currently available. Note that the monthly subscription base charge decreases if you opt to be billed annually instead of monthly. Your CallRail cost may also differ month-on-month based on your additional usage and the fees that usage incurs.
- Lead Tracking: $50/month + additional usage
- Lead Tracking Complete: $95/month + additional usage
- Lead Conversion: $150/month + additional usage
- Lead Conversion Complete: $195/month + additional usage
Does CallRail have a free plan?
No, CallRail doesn’t offer a free plan. Every account starts with a 14-day free trial. Then, you get billed according to the plan you choose to go with. Letโs dig into the CallRail pricing plans and see exactly what you get at each level:
Whatโs included in CallRail pricing plans?
CallRail pricing plans come with a variety of features, such as call & text tracking and attribution. You can find the main features offered for each plan below:
Lead Tracking plan
The Lead Tracking plan includes the following features:
5 numbers and 250 minutes
Call & text tracking and attribution
Call recording and routing
Call transcription and analysis
Automation rules
Who is this plan for?
This plan is suitable for those who want to track and analyze calls and texts with Call Tracking for greater marketing insights, now with AI-powered conversation insights.
Lead Tracking Complete plan
Includes everything in Lead Tracking, plus:
Form tracking & attribution
Custom form builder
Multi-touch CPL reporting
Who is this plan for?
This plan is suitable for those who want to better understand your leads with Form Tracking and attribute form submissions as well as calls and texts back to marketing sources.
Lead Conversion plan
Includes everything in Lead Tracking, plus:
Call summaries & sentiment analysis
Conversation trend reports
Automatic conversion tagging
Coaching & conversion tools
Who is this plan for?
This plan is suitable for those who need richer insights with Premium Conversation Intelligenceโข to attract and convert more leads.
Lead Conversion Complete plan
Everything in Lead Tracking plan plus:
Form tracking & attribution
Custom form builder
Multi-touch CPL reporting
Call summaries & sentiment analysis
Conversation trend reports
Automatic conversion tagging
Coaching & conversion tools
Who is this plan for?
For those wishing to track and analyze customer journeys with Call Tracking, Form Tracking, and Premium Conversation Intelligenceโข to maximize conversions.
Integrations
All four CallRail plans include the following integrations:
Google Analytics, Google Ads, Bing Ads, Facebook, WordPress plugin, AMP plugin, Zapier, Google Call Details Forwarding, Google Looker Studio, Microsoft Teams, Slack, API & Webhooks, HubSpot, Google My Business, Wix, Auto-lead Data Format (ADF), Unbounce, Pipeline Deals, Mixpanel, VWO, Custom Cookie Capture, Housecall Pro, Clio, ActiveCampaign, and Google Ads Leads Forms (available only on the Lead Tracking Complete, Lead Conversion and Lead Conversion Complete plans).ย
Introducing Nimbata: A better CallRail alternative
Nimbata is a great choice for comparison, as itโs built by marketers for marketers, with stellar support and is the only call tracking platform that doesnโt charge per minute โ but per answered call!
What is Nimbata?
Nimbata is the leading call tracking and lead management software that helps marketers and business owners understand their call volumes and phone lead quality. The tool is designed by Marketers for Marketers, enabling them to track which channels are driving the most phone calls and how they can optimize their marketing ROI.
Nimbata offers a range of call tracking and analytics features, including call recording, call transcription, call tagging, and call reporting. These features help businesses understand caller behavior and call outcomes, allowing them to improve their call-handling processes and provide a better customer experience. In addition, Nimbata seamlessly integrates with a range of other tools, including Google Analytics, Google Ads, and Salesforce, providing businesses with a comprehensive view of their marketing and sales performance.
| Best Features: Customizable Dashboard, Reporting Views and Automation Rules |
| Pros: Simple and easy to use interface, 24/7 human support available, Pay per answered Call model |
| Best for: Attributing phone leads to different channels and pushing only quality call data through integration triggers to Marketing & Sales tools (Google Analytics 4, Google Ads, HubSpot) |
Nimbata vs. CallRail: How do they compare?
Hereโs a brief outline of the features available in Nimbata and CallRail plans:
 |  | |
| Pay per Answered Call, not per minute |  |  |
| Same Price per Answered Call | | |
| 24/7 Human Customer Support | | |
| Free integration with Salesforce | | |
| Free Plan | | |
| Annual Commitment Discount | Up to 20% | up to 10% |
| Pricing aligned to # of leads you get | | |
| Local Number Prefixes for 74 countries | | |
| No-extra charge for add-ons | | |
| Advanced Call Flows | | |
| Advanced Integrations | | |
| Integration Triggers | | |
| Free form submissions | | |
| Customizable Dashboard | | |
| Call Activity Views | | |
| Shareable Reports | | |
| Dedicated Call Tracking Experts | | |
| Real-time Support | | |
Nimbata vs. CallRail: Key Integrations
Nimbata offers seamless integration with all major platforms like Google Ads, Google Analytics 4, Bing Ads, HubSpot, Salesforce, Marketo, Adobe Analytics, and so many more at no additional cost.
CallRail follows a pricing structure that may charge additional fees, typically at $80 per integration, per month. See the table below for more details:ย
| | |
 | – Included in all plans | Included in all plans |
 | – Included in all plans | Included in all plans |
 | – Included in all plans | Included in all plans |
 | – Included in all plans | $65 per month |
 | – Included in all plans | Included in all plans |
 | – Included in all plans | Included in all plans |
 | – Included in all plans | Included in all plans |
What level of support does each platform offer?
CallRail offers customer support via fill-out form and limited call availability.
At Nimbata we offer 24/7 support via chat, email, phone and our Help Desk every day of the year. In addition to our human support, we also have a Knowledge Center and YouTube channel full of useful tutorials and new feature updates.
What are existing customers saying about Nimbata and CallRail?
Existing customer reviews are a goldmine for tips, tricks, and verified experiences with companies and their products. When looking to decide on which call tracking solution suits you and the needs of your team and company, sites like G2.com and Capterra offer valuable insights. Here is what customers had to say about Nimbata and CallRail:
Nimbata Reviews
CallRail Reviews
Nimbata vs. CallRail: Which call tracking company is best for you?
Call tracking costs depend on the number of tracking numbers and call volume needed, with Nimbata charging per answered call only, and CallRail charging per minute for both answered and unanswered calls. The best plan for you and your business largely depends on your usage and current and future needs. There are two main types of call tracking numbers: local numbers, which are more affordable, and toll-free numbers, which provide an enhanced customer experience but are more expensive. Your total monthly costs are derived from your subscription fee + x of tracking numbers + usage cost.
Let’s assume you are an Agency who wishes to subscribe to a call tracking software service for a year. Here’s a breakdown of your monthly customer needs and costs:
With Nimbata:
- Call Volume: 200
- # of Tracking Numbers: 10
- Pricing Plan: Agency
- Type of numbers: Local
At Nimbata we offer a transparent and clear pricing model, which is reflected on our handy calculator. Find the agency example results below and feel free to play around with the calculator yourself:
Your subscription total with Nimbata would amount to $142 per month.
Explore Nimbata for Marketing Agencies
Discover what Nimbata can do for your Marketing Agency today
With CallRail:
- Call Volume: 200
- # of Tracking Numbers: 10
- Pricing Plan: Agency
- Type of numbers: Local
Your subscription total with CallRail would amount to $200 per month.
Disclaimer: The prices shown above are an indication based on specific inputs and usage criteria. Real prices may differ depending on additional features and usage as per the latest Nimbata and CallRail pricing structures.
Ultimately, whether you choose to go with Nimbata or CallRail will depend on your individual needs and usage. We hope our guide has helped you make an informed decision about which call tracking software will best serve you and your company.
Frequently asked questions about CallRail pricing
CallRail offers four plans:
Lead Tracking: $50/month + additional usage + extra charge per minute and per additional number needed.
Lead Conversion: $150/month + additional usage + extra charge per minute and per additional number needed.
Lead Tracking Complete: $95/month + additional usage + extra charge per minute and per additional number needed.
Lead Conversion Complete: $195/month + additional usage + extra charge per minute and per additional number needed.
- Lead Tracking: $50/month + usage
- Lead Tracking Complete: $95/month + usage
- Lead Conversion: $150/month + usage
- Lead Conversion Complete: $195/month + usage
CallRail allows you to view detailed reports on call performance. You can track, analyze, and play call recordings and extract AI summaries of call conversations.
The cost of CallRail is higher than other call tracking platforms with similar features. However, its AI Conversational Intelligence software is top-tier. Ultimately, whether the CallRail cost is worth it or not depends on whether you require traditional call tracking or need AI features.
They instantly give you access to tracking numbers that forward to your main number(s). When your customers dial the new tracking number, CallRail forwards the call, and you answer your phone as usual. CallRail gathers and analyzes data, which you can view at any time online.
