Loukia Balomatini

Loukia is a Growth Marketer at Nimbata. With over 4 years of experience in the SaaS and Call Tracking industry, she blends strategic thinking with a deep understanding of how marketers use tools like Google Ads to drive—and prove—real results. At Nimbata, she leads growth initiatives and crafts content that turns complex product features into actionable insights. As one of the minds behind Dialed:In, Nimbata’s newsletter, Loukia brings fresh thinking and real use-case stories to life. She’s also a frequent contributor to the blog—whenever products drop, features ship, or new ideas are too good not to share. Ηer ΟΟΟ Slack status is always: 🌊 Probably at the beach, definitely off the grid

Local Service Ads & How to Grow with Them - Cover

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Google Local Services Ads: How they work, what they cost, and how to get more leads

LSA Changes Nimbata dashboard showing 75% of Local Services Ads calls unanswered alongside a missed call notification

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Google Local Service Ads Changes: How to protect your budget from missed call charges

Multi-location Call Tracking: How to tracki calls for multi-location businesses - Feature Image

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How to track calls for Multi-Location businesses: What to look for , and what to avoid

The Best Call Tracking Software for Agencies, an honest tested shortlist, featuring logos including Nimbata, CTM, and CallRail

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The Best Call Tracking Software for Agencies in 2026

sales call tracking template - call log template

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A Free Sales Call Tracking Template that won’t rot after a month

Unveiling the power of Google Ads lead scoring importation: Training Google's algorithm for higher-quality leads - Cover

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Unveiling the power of Google Ads lead scoring importation: Training Google’s algorithm for higher-quality leads

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Best Call Tracking Software Compared: 11 Tools Tested in 2026

PPC Call Tracking

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PPC Call Tracking: How to go beyond Google Ads limitations & get more insights

Cover of How to easily track Form Conversion in Google ads that showcases form leads and attribution details -

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How to automatically capture & track form conversions in Google Ads {Step-by-step guides}

Call Tracking Number Pool - How to calculate your pool

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How to calculate the size of your call tracking number pool – 3 ways to calculate the optimal size

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Planning Your Call Tracking Strategy: 5 Critical Points to Address

gclid vs utm

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Gclid vs. UTM Tracking: Selecting the Best Fit for Your Analytics Needs