Loukia Balomatini

Finding the right strategies to boost lead generation takes up half the time of every day’s marketer’s life – in

Dynamic Number Insertion (DNI) is a script of code that matches phone calls to their exact marketing source or visitor

I was at a party recently, and let me tell you, I was fashionably late like 4 hours late. As

Let’s start with a disclaimer. A perfect Call to Action (CTA) cannot stand alone. Your content, tone of voice, language,

Lead accuracy serves as the backbone of lead generation analysis. See where to look for lead data and which lead gen metrics to track to close more deals.

How to get more leads rolling in from your LinkedIn Account. Our short guide for LinkedIn Lead Generation.

After long meetings with hundreds of businesses the past years I have come to the realization that even if businesses

Having a strong online presence is crucial for any business, and the legal industry is no exception. Lawyers, paralegals, and

When I discuss with other Performance Marketers about Call Conversion Tracking and how they analyze their call data in Google

Are you one of those who click on emails or linkedIn posts just to see how different companies use UTMs?

Nowadays, online marketing results aren’t as easy to decipher as they once were. Instead of a customer simply “Googling” a

Yes, it’s tough to retain clients. Yes, it requires effort. But, is is worth it? Absolutely. Client retention is essential

Today’s Marketing world is pure magic. Consider all the ways you can engage with your potential customers through different channels

If you’re in the healthcare industry, you understand the significance of HIPAA compliance when it comes to managing patient information.