Loukia Balomatini

Growth Marketer & Partnership Manager @Nimbata. When data overwhelms me, I write articles about Google Ads & Call Tracking Best Practices. You'll find me exploring Syros' beaches with my dog, Lemmy 🤘

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Lead Quality Blog Post Cover showcasing good quality vs bad lead quiality

How to Prioritize & Improve your Lead Quality over Quantity

Generating quality paid and organic leads is crucial for marketers seeking to enhance their strategies and boost conversions. In the competitive landscape of lead generation, adopting proven methods in structured steps can significantly impact your results. By understanding the intricacies of distinguishing between quality leads and implementing impactful lead generation tactics, you can elevate your […]

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Pay-per-call Marketing: What is it and which features you need in order to achieve best results

Pay per call Marketing: The ultimate matchmaker, pairing marketers with ambitious small business owners

Introduction My grandmother’s words echo in my mind: “Stick to your strengths.” I’ve made this my career mantra, and it’s never let me down. Sure, there’s the occasional temptation to play handyman, fixing hoses, unclogging sinks, or patching roofs. But sooner or later, you’ll realize the pro’s the way to go.On the flip side, if

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call extensions

How To Create Call Extensions That Generate Calls -Tips, Examples, FAQ

Google Ads Call extensions are an incredibly effective extension for businesses, particularly those that rely on phone calls as a key part of their sales process. They allow you to add a phone number to your ad, making it easy for potential customers to call your business directly. What are Call Extensions? Call extensions provide

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Best marketing tools for small businesses to start and grow

The Ultimate Toolkit: 6+1 Best Marketing Tools for Small Businesses

With a sea of apps promising to boost your strategy, finding the right ones can be tricky. But fear not! We’ve compiled a comprehensive list of over 40 top digital marketing tools. Explore their strengths and weaknesses to build your ultimate toolkit. Keep scrolling to uncover more or jump to your preferred category. Let’s dive

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gbraid explained

GBRAID and WBRAID: iOS14.5+ Alternatives to GCLID for Advanced Tracking

Google’s latest updates, GBRAID and WBRAID, mark significant advancements in their tracking code. These updates are specifically aimed at enhancing the precision and reliability of data collected through Google Analytics, with a particular focus on iOS users. These innovative parameters represent a remarkable addition to Google’s advertising ecosystem, revolutionizing data collection and tracking across diverse

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apartment call tracking - all you need to know from features, implementations and quick wins

From Leads to Leases: Enhancing Real Estate Marketing with Call Tracking

Quality leads towards Quantity is a concept that is getting hotter and hotter in the real estate industry! 🔥 But there are easy and hard ways to go about this. In this guide, we’ll walk you through a straightforward Call Tracking strategy to help you maximize results with minimal effort. How does call tracking for apartments

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Call Conversion Google Ads Set up - How to do it properly with Nimbata Call Tracking Software

How to set up Call Conversions properly to attract more high-quality leads

Recently, we sent out a newsletter with the subject “How to tell Google that they’re bullsh***ng your performance”, followed by three simple steps to set up google ads call conversion tracking correctly and help Google understand which leads are high-quality. 2 things shocked me … so, how can you feed Google burgers a.k.a quality data?

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80+ examples of voicemail messages for businesses - How to create great voicemails

80+ Voicemail Messages for any business [Free to use]

Voicemail messages serve as the initial point of contact between a company and its callers, setting the tone for the interaction ahead. Crafting a suitable voicemail greeting is vital, encompassing various elements like the tone-of-voice, seasonality, and holiday spirit to engage effectively with customers. So, we’ve created a list of 80+ diverse examples of voicemail

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call tracking for small businesses - cover

Call Tracking for Small Business Owners – Top benefits and tips to drive more calls

As a small business owner, you’re likely juggling a multitude of tasks every day. From marketing and sales to support, development, and project management, the responsibilities can feel overwhelming as you strive to keep your business thriving. Unfortunately, marketing is no longer as straightforward as it once was. Gone are the days of simply writing

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4 proven methods to track phone calls - Track phone calls meme about generating calls without knowing the call source

4 Proven Methods for Tracking Phone Calls on Your Website

Websites have become the preferred touch point for many consumers around the globe. But why is that?  The Internet has enabled customers to fully own their buying experience. What’s better than having product info, pricing, a wide choice of communication channels, all at your fingertips 24/7. Businesses and marketers also have an upgraded toolkit thanks

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Lead Tracking: What is Lead Tracking, Benefits, Automation, and how to implement

What is Lead Tracking: A Deep Dive into Definitions, Types, Benefits, and Automation Tactics

Let’s start with the question that brought you here. What is Lead Tracking? Lead tracking is the process of monitoring and recording the interactions potential customers aka leads have with your business. This includes any point of contact, from the initial discovery of your service or product to the moment a lead converts into a

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roi with call tracking

Maximizing Returns: How to measure and boost ROI with Call Tracking

When you’re asked about the progress of your marketing efforts, your mind might initially jump to metrics such as impressions, clicks, CTRs, and conversions. However, when compelled to consider the true efficacy of your endeavors in marketing, you start to delve into the realm of revenue metrics. This reveals a nuanced picture: connecting revenue to

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Call Tracking lead Generation

Call Tracking Lead Generation: That’s what you are missing

Call Tracking Lead generation introduction Many businesses and organizations make use of online forms, E-mails, online polls, and other digital means for lead generation but overlook a fundamental lead generator- phone calls. Organizations and businesses that fall into this category are missing out on the tremendous benefits phone calls have to offer in improving their

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Boost lead generation with these 12 Lead Generation Strategies

Boost lead generation with these 7 digital marketing strategies in 2024

Finding the right strategies to boost lead generation takes up half the time of every day’s marketer’s life – in any business, any size, any industry, any growth stage. Every Marketer out there (probably right now) is looking for the right combination of action(s) that will make people convert and eventually buy. Lead generation as

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Best Call Tracking Software, Comparison of features, integrations, reporting, easy of use, pricing, support availability

10 Best Call Tracking Software – Pros, Cons and Pricing [2024]

You’re almost certainly here because you searched for “best call tracking software.” I understand that impulse. 2024 is here and definitely is going to be the most messy yet interesting marketing year. Let me tell you, if you think that 2023 was wild, I can assure you that it was only a start. Call Tracking

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Top Call Tracking Tips by Marketers

20+ Marketing Experts Share Their Call Tracking Tips for 2024

If there’s one thing 2023 taught us, it’s that being a marketer ain’t a walk in the park… Tech’s racing ahead, and the battle for your ideal customer? It’s like scaling a mountain—expensive and time-consuming. So, here’s the deal: It’s 2024 and now you know that you can’t afford to let a single lead slip

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