Loukia Balomatini

SEO Call Tracking

SEO Call Tracking: The unexpected duo that actually works

Are you kidding me? What is SEO Call Tracking? It seems like everything is related to SEO lately… Yes, call tracking and SEO may be an unexpected duo, but it’s a powerful one. Every SEO Strategist, now, talks about the importance of high-intent content and quality over quantity. Creating content that actually resonates with your …

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PPC Call Tracking

PPC Call Tracking: The impact of treating your clicks as leads

If you heavily rely on phone calls then tracking phone calls from Google Ads is essential part of your PPC Campaigns. Getting the tracking right is like halfway to nailing it. But, what happens when you track phone calls as clicks? ꛷ What is PPC Call Tracking? PPC Call Tracking is a crucial tool for …

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dynamic number insertion - dni

What is Dynamic Number Insertion, How it Works, and How It Can Help You Accurately Track Phone Calls

Traditional call tracking methods often fall short in providing granular insights, leading to inaccurate data and missed opportunities. This is where Dynamic Number Insertion comes into play. What is Dynamic Number Insertion (DNI) ? Dynamic Number Insertion (DNI) is a short script of code added in your website which is responsible for the dynamic number …

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call extensions

How To Create Call Extensions That Generate Calls -Tips, Examples, FAQ

Google Ads Call extensions are an incredibly effective extension for businesses, particularly those that rely on phone calls as a key part of their sales process. They allow you to add a phone number to your ad, making it easy for potential customers to call your business directly. How Call Extensions Work Call extensions provide …

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generate leads - 13 Proven Tactics to generate leads

How to generate leads for your Small Business [+13 Proven Tactics]

Setting up and running a business is not an easy feat. But amongst all activities identifying how to generate leads and what workd best for your audience is the lifeblood of your business. It’s what drives growth and fuels success. When done right, it gives owners the power to attract and capture even more potential …

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optimize landing page

Mastering Lead Generation and Conversions: A Guide to Optimizing Your Landing Pages

I was at a party recently, and let me tell you, I was fashionably late like 4 hours late. As I walked in, I saw different groups of people engaged in deep conversations, some others dancing, and I thought, a “Hey, everyone!” generic greeting wouldn’t work. Yeah, you can imagine how that would go. Instead …

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CTA Cover Blog

7 CTA Examples That Your Visitors Can’t Help But Click

Let’s start with a disclaimer. A perfect Call to Action (CTA) cannot stand alone. Your content, tone of voice, language, colors, typography and creatives should complement it and prompt your visitor click on the cta. So… What is a Call To Action (CTA)? A Call to action is what road signs are to navigation. Road …

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