The Best CallRail review of 2025: Pros, cons, & pricing analysis

The call tracking industry has made significant changes in how we track phone calls and generate leads. Your business needs the right call tracking solution to hit its targets and achieve a higher ROI. When you use a call tracking platform you can collect, view, and analyze valuable customer data. By consulting the data, you can easily make adjustments that will benefit your overall marketing strategy. When you improve the quality of your touch points you create better customer interactions and increase the likelihood of conversions.

When you look for different call tracking tools, CallRail often comes up as one of the top companies. But the real question is: is CallRail the best option for you?

We are here to provide you with a trustworthy CallRail review that covers everything from features to pricing. We’ll then introduce you to 5 CallRail competing tools that, in many cases, offer a more intuitive user experience and deliver even better results. Whether you’re looking for affordability, advanced features, or a great UI, these competitors can hold their ground just fine.

CallRail Review: Key Takeaways

CallRail offers a call tracking toolkit with plenty of great features, but it comes with some pretty notable drawbacks. These include their pricing model, limited international coverage, and integration issues. In this article, we review CallRail’s strengths and weaknesses and suggest five strong alternatives -namely, Nimbata, CallTrackingMetrics, Invoca, Convirza, and Infinity– which we think offer better value, usability, and global reach based on standard business needs.

Overview & ratings

CallRail is a call tracking and analytics platform that is primarily used by businesses to track and analyze phone call interactions with their customers. It helps businesses understand which marketing campaigns are driving phone calls, measure the effectiveness of their advertising efforts, and optimize their marketing strategies accordingly.

Key features of CallRail:

1. Call tracking: CallRail allows businesses to assign unique phone numbers to different marketing campaigns, channels, or even specific keywords. This helps in tracking the source of inbound calls and attributing them to specific marketing efforts.
2. Call recording: Users can record and listen to phone calls. This can be beneficial for training purposes, quality control, and gaining insights into customer interactions.
3. Call analytics: The platform provides detailed call analytics, including call duration, caller location, and call outcomes, helping businesses make data-driven decisions.
4. Integrations: CallRail can be integrated with various CRM (Customer Relationship Management) and marketing automation tools, making it easier for businesses to manage and analyze customer data.
5. Dynamic Number Insertion: CallRail can dynamically insert tracking phone numbers on a website, ensuring that calls from different sources are properly attributed.

Here’s the overall Rating as of April 2025 from Trustpilot, G2, and Capterra:

CallRail review summary: Pros & cons

Pros	Cons
Comprehensive call tracking	Pricing
Rich analytics and insights	Customer support
Keyword-level call attribution	Integrations
	Limited coverage

CallRail pros

Moving on with our CallRail review we list CallRail’s strengths in more detail.

• Comprehensive call tracking: CallRail excels in providing detailed call tracking capabilities. It allows businesses to track phone calls from various marketing sources, including online and offline campaigns, making it easy to attribute leads and conversions to specific marketing efforts.
• Rich Analytics & insights: CallRail offers robust analytics and reporting features. It provides valuable insights into call data, such as call duration, caller demographics, and call recordings. This information helps businesses better understand their customer interactions and optimize their marketing strategies accordingly.
• Keyword-level call attribution: CallRail’s keyword-level call attribution feature allows businesses to track which specific keywords or search terms led to phone calls. This level of granularity helps marketers understand the effectiveness of their SEO and advertising efforts, enabling them to optimize campaigns for better results and ROI.

CallRail cons

Continuing with our CallRail review we list CallRail’s weaknesses in more detail.

• Pricing: Many users worry about CallRail’s pricing structure. They find the pricing increases disappointing in terms of value for money. Certain users suggest incorporating more extensive reports and stronger integration capabilities into the existing pricing tiers.
• Poor customer support: Several reviewers have criticized CallRail’s customer support. They have pointed out incorrect responses and a lack of responsiveness as significant pain points. The level of support provided is consistently perceived as subpar, demanding improvement.
• Integration challenges: CallRail’s integration capabilities have posed difficulties for some users, particularly when syncing with platforms like ZOHO and Google Ads. These difficulties include missing conversions, duplicate entries, and problems with matching records.
• Limited coverage: CallRail offers call tracking services only in the United States, Canada, Australia, and the United Kingdom.

CallRail pricing plans

Let’s examine CallRail’s pricing as part of our review. Five plans include the key features we discussed above.

To sum it up, here are the available CallRail pricing tiers. The price decreases if you choose to bill annually instead of monthly.

1. Call Tracking + AI: $50/month + usage
2. Total Lead Tracking + AI: $95/month + usage
3. Call Tracking + Premium AI: $130/month + usage
4. Complete Suite: $175/month + usage

CallRail’s pricing plans come with various features like different add-ons and integrations. 

Next on our CallRail review – features per plan:

Top 5 CallRail alternatives

Every tool has its drawbacks. When the platform you chose and invested in doesn’t work as promised, then making a switch shouldn’t be a taboo.

That’s why our team tested a bunch of CallRail alternative tools.

Here are our top 5 choices that we think make for the best CallRail alternatives:

	CallRail	Nimbata	CallTrackingMetrics	Invoca	Convirza	Infinity
Free Trial	✔️	✔️	❌	❌	❌	❌
Pricing starts at	Starts at: $50 / month	Starts at: $35 / month	Starts at: $65 / month	Custom	Starts at: $29 / month	Starts at: $199 / month
Coverage	US, Canada, UK, Australia	Global 🌏	80 countries	US / UK	27 countries	85 countries
Cost per tracking number	$3	$2.3	$2	Custom	$3	$2 – $5 depending on the plan
Cost per minute	$0.05	$0.04 (fixed cost per answered call)	$0.04	Unknown	$0.08	$0.2 per call + telecom fees
Call Analytics	✔️	✔️	✔️	✔️	✔️	✔️
Call Flows	✔️	✔️	✔️	✔️	✔️	✔️
AI Features	✔️	✔️	✔️	✔️	✔️	✔️
Call Summaries	✔️	✔️	✔️	✔️	✔️	✔️

Nimbata – Best all-around call tracking solution

Nimbata call tracking is designed for marketers and business owners. It helps them analyze call volumes and assess the quality of phone leads. This tool offers various features, such as call recording, call transcription, call tagging, and call reporting, allowing businesses to gain insights into caller behavior and outcomes.

Nimbata’s AI automation technology will also make your daily work life much easier. You can easily design processes that will automate lead scoring, lead qualification, and data-sharing with your CRM. You can also feed your Ads tools, like Google Ads or Microsoft Ads, with high-value leads, thus training their algorithms to target uses that have a much higher chance of conversion. And the best part is, you don’t need any coding skills to do that! Simply, use Nimbata’s Automation builder.

Nimbata also integrates seamlessly with tools like Google Analytics, Google Ads, and Salesforce to provide a comprehensive view of marketing and sales performance. Its standout features include a customizable dashboard, various reporting views, and automation rules.

Pros include a user-friendly interface, 24/7 human support, and a pay-per-answered-call model that saves money, as you don’t have to pay for calls that you didn’t answer!

Nimbata offers a 14-day free trial.

Pros: Simple and easy to use interface, 24/7 human support available, pay per answered Call model

Cons: Geo-routing is offered on the Marketing plan ($89/mo)

Best for: Attributing phone leads to different channels and pushing only quality call data through integration triggers to Marketing & Sales tools (Google Analytics 4, Google Ads, HubSpot)

Pricing: Free Version Available. Paid Plans Start at $35 / month

Detailed Pricing

Entry Plan: Free

Pro Plan: $35 / month

Marketing Plan: $80 / month

Agency Plan: $120 / month

CallTrackingMetrics – Best call tracking for inbound & outbound call tracking

CallTrackingMetrics is a conversation analytics platform designed to track and attribute phone calls, providing marketers with valuable data for strategic decisions, lead management tools to streamline sales pipelines, and a no-code integration ecosystem to connect and customize essential team tools seamlessly.

CallTrackingMetrics offers standout features like Spam Detective and Unlimited Users across all plans. While it’s ideal for businesses of all sizes aiming to improve call management and marketing optimization, some users have noted issues with call quality and a clunky interface, and pricing may be steep for larger organizations.

CTM provides live support only for those on the Marketing Pro plan which stands at 179$ per month.

Best Features: Spam Detective and Unlimited Users for all plans

Pros: CallTrackingMetrics offers live support at Growth Plan

Cons: Pricing can be expensive for large businesses, while some users have reported issues with call quality and clunky interface.

Best for: Businesses of all sizes that want to improve their call handling processes and optimize their marketing campaigns

Pricing: Starts at $65 / month + usage costs

Detailed Pricing

Marketing Lite: $65 / month

Marketing Pro: $149 / month

Sales Engage: $274 / month

Enterprise: $1999 / month

Invoca – Best call tracking for conversation analytics

Invoca is a call tracking and analytics platform that leverages AI-driven conversation insights to help businesses understand caller behavior and call outcomes, enabling them to enhance customer experiences and boost revenue.

Best Features: Dynamic, data-driven call routing.

Pros: Rich AI-powered insights to optimize caller experience and contact center efficiency.

Cons: An annual contract is required.

Best for: Improving Customer Experience with Invoca’s AI Conversation Analysis Features.

Pricing: Invoca doesn’t disclose its pricing plans publicly. However, Invoca’s final pricing is based on the volume of phone calls and minutes, number of marketing technology integrations, use of conversational analytics and other add-on services, and level of support and services. Annual contracts are required.

Convirza – Best call tracking for call management

Convirza is a call tracking software designed to enhance customer engagement and conversion rates for businesses. While it provides advanced call tracking and analysis features, it is worth noting that Convirza’s pricing may be higher compared to some competitors, and it has limited international coverage. It caters to SMBs, large enterprises, and agencies in various industries such as automotive, financial services, healthcare, home services, legal services, real estate, and travel and hospitality.

Best Features: Call scoring and lead qualification

Pros: Advanced call tracking and analysis features

Cons: Higher pricing compared to some other call tracking software, Limited international coverage

Best for: SMBs to large enterprises and agencies in automotive, financial services, healthcare, home services, legal services, real estate, and travel and hospitality.

Pricing: Starts at $29 / month

Detailed Pricing

Starter Plan: $29 / month

Professional Plan: $99 / month

Agency Plan: $149 / month

Infinity

Infinity is a call tracking software aimed at helping businesses enhance customer engagement and boost conversion rates. This software offers advanced functionalities, such as call tracking, call recording, real-time reporting, and keyword-level tracking. It is tailored to provide data-driven insights into customer interactions, making it well-suited for medium to large-sized businesses dealing with a substantial volume of inbound calls. Its primary audience is large-sized businesses and enterprises that handle a high volume of inbound phone calls.

Best Features: Keyword spotting in Conversation Analytics

Pros: Robust reporting and analytics capabilities

Cons: More expensive than some other call tracking software options

Best for: Large-sized businesses and Enterprises with a high volume of inbound phone calls.

Pricing: Starts at $199 / month + usage costs

Detailed Pricing:

Essentials: $199 per month + usage costs

Pro Plan: $299 per month + usage costs

Enterprise Plan: Customizable pricing and features based on the business’s specific needs.

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