Choosing the right call tracking software for you
With competition for attention at an all-time high, marketing professionals (like yourself) must use all the data available to them to identify the sources of their leads so they can analyze their prospects and find new growth opportunities to explore. CallTrackingMetrics (CTM) is a call tracking and analytics platform designed to help businesses with attribution, lead qualification, call recordings and suggestions backed by AI-generated insights. They offer a plethora of features suitable for marketers, sales teams, and enterprises.
The CallTrackingMetrics pricing model includes additional-usage costs and lacks a free trial. This means businesses must gauge the platform’s value against alternatives like Nimbata – a robust, marketer-first call tracking tool offering competitive features, modern UI/UX design, and a transparent pricing model where customers pay per answered call – the only company of its kind to do so.
Key Takeaways
- CallTrackingMetrics’s Pricing Plans and Features: CallTrackingMetrics pricing includes four plans – Marketing Lite, Marketing Pro, Sales Engage, and Enterprise. Each plan is designed for different business sizes and types of usage. Their features include basic call tracking and attribution, all the way to advanced AI-powered tools that provide analytics, real-time reporting, and outbound call management. However, CallTrackingMetrics pricing follows a usage-based model that may lead to significant additional charges on top of your base monthly fee.
- No Free Plan for CallTrackingMetrics: Unlike competitors like Nimbata, CallTrackingMetrics does not offer a free plan. Signing up for the service requires your credit card info, and while the subscription fee is not charged during the first month, all additional usage charges do still apply. This could be a relatively affordable option if your business is testing the waters and does not want to commit to a single call tracking platform just yet.
- Nimbata vs. CallTrackingMetrics – Key Differences: A deciding factor for many businesses when choosing between Nimbata and CallTrackingMetrics are their different pricing structures and level of access to specific tools. Nimbata operates on a pay-per-answered-call basis and offers essential marketing tools and integrations -like HubSpot and Salesforce– even on its lowest-priced plan. CallTrackingMetrics, by contrast, uses a per-minute billing model and reserves some much-needed integrations only for its higher-priced tiers.
- Best Fit for Different Businesses: CallTrackingMetrics may be a great fit for call centers, sales teams, and enterprises who must access advanced tracking features and view detailed analytics. Nimbata, with its intuitive interface and marketer-friendly features, is a great fit for marketing teams, freelancers, agencies, and SMBs with over 50 customers who need a fast and reliable lead attribution solution with a 21st century design.
- Support Comparison: Nimbata clearly stands out with its 24/7 human support model – available across all plans, with access to detailed knowledge center and video tutorials. By contrast, CallTrackingMetrics offers varied support access dependent on the tier your pricing plan belongs to, with users on lower tiers being directed to self-service resources or asked to pay extra for standard support.
What is CallTrackingMetrics?
CallTrackingMetrics is a call tracking and analytics platform that allows businesses to track phone calls, qualify leads, and analyze the effectiveness of their marketing campaigns. The platform offers features like call tracking, call routing, call recording, lead and conversion tracking, and comprehensive analytics. It also provides integration with over 40 popular marketing, analytics, and business solutions without requiring any coding.
CallTrackingMetrics pricing plans
In a nutshell, here are the available CallTrackingMetrics pricing options. These prices decrease if you opt-in for an annual subscription:
- Marketing Lite: $79/month + additional usage
- Marketing Pro: $179/month + additional usage
- Sales Engage: $329/month + additional usage
- Enterprise: $1999 + additional usage
Does CallTrackingMetrics have a free plan?
No. CallTrackingMetrics doesn’t have a free plan or a free trial. Entering your credit card is required to sign up for a CallTrackingMetrics account. After the checkout, CTM provides users with a month of no base subscription fee (charges for additional usage will still apply).
What’s included in CallTrackingMetrics pricing plans?
CallTrackingMetrics pricing plans include a range of features, various add-ons, and integrations. Here are some of the features provided, categorized by plan:
Marketing Lite plan
The Marketing Lite plan includes the following features:
Unlimited users
Attribute calls and texts to their source
Standard call recording, forwarding, and IVR routing
Manually score, convert, and tag calls
Easy-setup integrations with Google and Microsoft
Access to knowledge base, training center, and ticket hub
🧐 Who is this plan for? – This plan is suitable for marketing professionals who need access to attribution essentials to measure the impact of their efforts.
Marketing Pro plan
The Marketing Pro plan includes the following features:
+ Marketing Lite Features &:
Agency-friendly with included sub-accounts & white label options
Form tracking and attribution with 5,000 form submissions included
3,000 transcribed minutes included
Custom AI call analysis with AskAI
If/then triggers to automate custom lead flows, call scoring, & analysis
Premium marketing integrations including Google Ads, GA4, and Hubspot
Open API access and developer resources for personalized solutions
Enhanced security and HIPAA/GDPR compliance
Full access to live phone & chat support from product experts
🧐 Who is this plan for? – This plan is suitable for marketing professionals who need access to conversation intelligence & automation to put actionable data in their hands.
Sales Engage plan
The Sales Engage plan includes the following features:
+ Marketing Pro &
Customizable softphone to power inbound and outbound teams
3,000 transcribed minutes with AskAI Summaries included
Engage your pipeline over voice, text, chat, and form
Smart Dialer and advanced outbound technology
Advanced skills and weight-based routing
Dynamic call scripts and live coaching tools
Real-time dashboards and team performance reporting
Premium sales and CX integrations including Salesforce, Zoom, and Gong
🧐 Who is this plan for? – This plan is suitable for sales professionals looking for a full-suite designed to convert more leads, faster.
Enterprise plan
The Enterprise plan includes the following features:
+ Sales Engage &
Flexible structure to scale with unlimited sub-accounts
Dedicated account management team and expedited response times
Full access to industry-leading Premium Technical Support team
20 hours of personalized, extended onboarding
Indefinite version history access and data restoration
🧐 Who is this plan for? – This plan is suitable for SMEs who need to customize their own plan with enterprise-grade features that scale with them.
CallTrackingMetrics integrates with a variety of applications, including Facebook, HubSpot, AgencyAnalytics, Salesforce Marketing Cloud, Zapier, and more.
Integrations
All four CallTrackingMetrics pricing plans include the following integrations:
AMP, Google Ads, Google Analytics, KISSMetrics, Looker Studio, Microsoft Advertising, Wix, and WordPress.
Introducing Nimbata: A better CallTrackingMetrics alternative
The value provided by CallTrackingMetrics’ pricing and features is better understood when compared with other call tracking platforms. Nimbata is a great alternative to compare it to, as it’s a call tracking solution that’s built by marketers for marketers, with stellar support and the only call tracking platform that doesn’t charge per minute – but per answered call!
What is Nimbata?
Nimbata is the leading call tracking and lead management software that helps agencies, marketing professionals and business owners make sense of their call volumes and measure the quality of their phone leads. The tool is created by marketers for marketers who have designed the platform so it is intuitive to use and so it makes it easy and fast to track which channels are driving the most phone calls for your business and how you can optimize your efforts to deliver higher marketing ROI.
Nimbata offers a range of call tracking and analytics features, including call recording, call transcription, call tagging, and call reporting. These features help businesses understand caller behavior and call outcomes, allowing them to improve their call-handling processes and provide a better customer experience. In addition, Nimbata seamlessly integrates with a range of other tools, including Google Analytics, Google Ads, and Salesforce, providing businesses with a comprehensive view of their marketing and sales performance.
| Best Features: Customizable Dashboard, Reporting Views and Automation Rules |
| Pros: Simple and easy to use interface, 24/7 human support available, Pay per answered Call model |
| Best for: Attributing phone leads to different channels and pushing only quality call data through integration triggers to Marketing & Sales tools (Google Analytics 4, Google Ads, HubSpot) |
Nimbata vs. CallTrackingMetrics: How do they compare?
Here’s a brief outline of the features available in Nimbata and CallTrackingMetrics pricing plans:
 |  | |
|---|---|---|
| Free Plan |  |  |
| Best For | Marketers & Agencies | Call Centers |
| Pricing aligned to # of leads you get | | |
| Cost per lead | Per Answered Call | Per Talking Minutes |
| Number Porting | | US & CA only |
| Automation Rules | | |
| HubSpot Integration | | Not included in Marketing Lite plan |
| Google Analytics 4 | with free onboarding | support fees apply |
| Call Activity Views | | |
| Dedicated Call Tracking Experts | | |
Nimbata vs. CallTrackingMetrics: Key Integrations
| | |
|---|---|---|
 | – Included in all plans | Included in all plans |
 | – Included in all plans | Included in all plans |
 | – Included in all plans | Not included in Marketing Lite |
 | – Included in all plans | Not included in Marketing Lite & Pro |
 | – Included in all plans | Included in all plans |
 | – Included in all plans | Not included in Marketing Lite |
 | – Included in all plans | Included in all plans |
What level of support does each platform offer?
Depending on your CallTrackingMetrics pricing plan, CTM offers either a Knowledge base or customer support through live chat. For complex issues, CTM’s support team will provide a quote based on the estimated hours required to address the problem.
At Nimbata we offer 24/7 support via chat, email, phone and our Help Desk every day of the year. In addition to our human support, we also have a Knowledge Center and YouTube channel full of useful tutorials and new feature updates.
Don’t just take our word for it. Compare what real users are saying about our stellar support.
What are existing customers saying about Nimbata and CallTrackingMetrics
Existing customer reviews are a goldmine for tips, tricks, and verified experiences with companies and their products. When looking to decide on which call tracking solution suits you and the needs of your team and company, sites like G2.com and Capterra offer valuable insights. Here is what customers had to say about Nimbata and CallTrackingMetrics:
Nimbata Reviews
CallTrackingMetrics Reviews
Nimbata vs. CallTrackingMetrics: Which call tracking company is best for you?
Call tracking costs depend on the number of tracking numbers and call volume needed, with Nimbata charging per answered call only, and CallTrackingMetrics pricing their services on a per minute basis for both answered and unanswered calls. The best plan for you and your business largely depends on your usage and current and future needs. There are two main types of call tracking numbers: local numbers, which are more affordable, and toll-free numbers, which provide an enhanced customer experience but are more expensive. Your total monthly costs are derived from your subscription fee + x of tracking numbers + usage cost.
Let’s assume you are an Agency who wishes to subscribe to a call tracking software service for a year. Here’s a breakdown of your monthly customer needs and costs:
With Nimbata:
- Call Volume: 200
- # of Tracking Numbers: 10
- Pricing Plan: Agency
- Type of numbers: Local
At Nimbata we offer a transparent and clear pricing model, which is reflected on our handy calculator. Find the agency example results below and feel free to play around with the calculator yourself:
Your subscription total with Nimbata would amount to $142 per month.
With CallTrackingMetrics:
:
- Call Volume: 200
- # of Tracking Numbers: 10
- Pricing Plan: Marketing Pro
- Type of numbers: Local
Your subscription total with CallTrackingMetrics would amount to $207 per month.
Disclaimer: The prices shown above are an indication based on specific inputs and usage criteria. Real prices may differ depending on additional features and usage as per the latest Nimbata and CallTrackingMetrics pricing structures.
Ultimately, whether you choose to go with Nimbata or CallTrackingMetrics will depend on your individual needs and usage. We hope our guide has helped you make an informed decision about which call tracking software will best serve you and your company.
