CallTrackingMetrics is considered one of the best call tracking platforms out there. Despite this, it consistently ranks poorly in user satisfaction, as is evident by the sea of customer reviews pointing out the lack of support and 90s-spreadsheet-inspired UI. Still, they are renowned for offering a wide range of tools and features, typically more comprehensive than the range offered by most CallTrackingMetrics alternatives.
A tool mainly built for enterprises to scale with, it comes with the expected price tag and a granular level of detail that many small businesses find to be superfluous. This, together with other issues lead many customers, like yourself, to explore different options that may be a better fit. Our team has gathered a list of CallTrackingMetrics alternatives to assist your search, like Nimbata, Callrail, Invoca, Ringba, Ringcentral, HubSpot and CallScaller.
Let’s get into it!
CallTrackingMetrics alternative: Why users look elsewhere
CallTrackingMetrics, just like its alternatives, isn’t without its merits. It boasts a respectable 4.5/5 rating on G2, with users frequently praising its robust features and integrations. However, several recurring issues have many users considering other options. These issues include:
1. Interface issues
While many users report an overall pleasant experience with CallTrackingMetrics, most users find the User Interface to be quite difficult to navigate, with user intuitiveness leading to poor guidance, therefore requiring a steep learning curve for a user to utilize the tool well enough.
2. Data accuracy concerns
There are multiple reports of missing GCLID data, which can hinder accurate tracking and attribution. Users report this data dissonance occurring at random times, leading to a feeling of uncertainty in terms of the platform’s data reliability.
3. Support shortcomings
Some users have expressed dissatisfaction with customer support, citing chronic unresponsiveness and unfulfilled promises. When the platform’s counterintuitive design and steep pricing are factored in, many users opt to switch to a more affordable CallTrackingMetrics alternative.
4. Steep pricing
With the enterprise plan coming in at $1999 per month + usage, some users have rightly pointed out that the overall experience offered does not match the high price tag that CallTrackingMetrics command, leading many to consider cheaper alternatives with similar capabilities.
Alternatives to CallTrackingMetrics: Best call tracking platforms in 2025
We picked these CallTrackingMetrics alternatives after careful consideration. Their features, customer service and pricing plans were the top factors that we took into account, before presenting them:
| CallTrackingMetrics Alternatives | Best For | Starting Price | Notable Features |
|---|---|---|---|
| Nimbata | Marketers seeking intuitive call tracking | $39/month | Dynamic number insertion, call analytics |
| CallRail | SMBs needing quick solutions | $45/month | Call recording, form tracking |
| Invoca | Enterprises requiring AI-driven insights | Custom pricing | AI-powered call analytics, integrations |
| Ringba | Performance marketers needing real-time data | Custom pricing | Real-time call routing, analytics |
| RingCentral | Businesses needing integrated communication | $30/month | Omnichannel support, workforce engagement tools |
| Revenue.io | Sales teams focusing on performance | $100/month | Real-time coaching, sales analytics |
| CallScaler | Agencies seeking scalable solutions | $49/month | Client portals, AI transcriptions, pay-per-call |
Nimbata – Top Overall CallTrackingMetrics Alternative for Attributing, Analyzing & Managing Leads
Best For: Small & Medium Businesses, Agencies, In House Marketers & Business Owners.
Price Starting at: $39/month
Nimbata consistently ranks among the top call tracking platforms in the world, and for good reason. Designed by expert marketers, we offer:
- Access to local and toll-free numbers in 100+ countries
- AI call summaries & AI-powered and automatic recording, transcribing, and tagging of every answered call
- The fairest pay-per-answered call pricing model in the market
- Unparalleled 24/7 customer support enjoyed by many ex-CallRail users
- Seamless integrations at no extra cost (think Google Ads, Microsoft Ads, GA4, HubSpot, and Salesforce)
- Customizable dashboards with more than 35 report widgets
At Nimbata, we make it fast and friction-less to:
- Record, transcribe, report, and tag calls with AI
- Analyze this valuable data for you
- Help you identify your strong points and areas for improvement
Here’s the side-by-side comparison between Nimbata and CallTrackingMetrics, so you can decide for yourself:
| Feature | Nimbata | CallTrackingMetrics |
|---|---|---|
| Pricing & Plans | -Starts at $39/mo + usage -Pay only for answered calls | Starts at $79/mo + usage |
| Core Features | -DNI, AI summaries, sentiment tagging -35+ prebuilt reports | -Smart Router -AskAI -Form Reactor |
| Integrations | -20+ integrations -All integrations included in all plans | -40+ integrations -Some integrations limited to higher-tier plans |
| Customer Support | -24/7 live chat with experts -Knowledge base -Guided walkthroughs -Ticket support | -Knowledge base -Live and recorded training -Ticket portal |
| Ease of Setup & Use | -Onboarding assistance included -Prebuilt dashboards for fast ROI | -Guided onboarding available on select plans -Template-based call flows for quicker setup |
| Coverage & Compliance | -Local & toll-free numbers in 100+ countries (incl. the US, Canada, EU, the UK & Australia) -Full HIPAA compliance -Full GDPR compliance | -Phone number coverage in 80+ countries -HIPAA compliance on select plans -GDPR-compliant practices |
| Transparency | -Flat base fee + usage; no hidden add-ons | -Tiered pricing with varying access to features; usage-based billing |
At the end of the day, CallTrackingMetrics might have the bells and whistles, but Nimbata makes call tracking make sense. It’s easier to use, easier on the budget, and way more transparent. You get smart features where they count, killer support when you need it, and a pricing model that only charges you for answered calls. Never face hidden fees ever again.
If you’re after power without the hassle, give Nimbata a spin. The 14-day free trial’s on us. No strings, just results.
CallRail – Top CTM Alternative for Lead Classification for Agencies & Enterprises
Best For: Large Agencies & Enterprise Marketing Teams.
Price Starting at: $50/month
CallRail – Top CallTrackingMetrics Alternative for Lead Classification for Agencies & Enterprises
CallRail is one of the most recognized CallTrackingMetrics alternatives, trusted by over 200,000 businesses across the U.S. While it doesn’t serve users in the EU, CallRail packs a powerful set of AI tools for agencies and enterprise teams looking to classify leads faster and scale smarter.
Here’s what stands out:
- CallRail scans transcripts to highlight the most used keywords in calls and maps them to lead qualification signals.
- With sentiment analysis, CallRail’s AI detects emotional tone in each call, helping marketers spot urgent or frustrated leads without manually reviewing call recordings.
- Before you even answer the phone, Copilot pulls data on the caller, helping reps prepare better and close faster.
- Build lead attribution models across channels with custom reporting, although advanced dashboards may cost extra.
CallRail’s toolset helps marketers spend less time tagging and more time optimizing, but there’s a catch; many features come at an additional cost, and support isn’t always consistent.
| Feature | CallRail | CallTrackingMetrics |
|---|---|---|
| Pricing & Plans | -Starts at $50/mo + usage -Add-ons may increase cost quickly | Starts at $79/mo + usage |
| Core Features | -Keyword spotting -Sentiment analysis -Caller Copilot | -Smart Router -AskAI -Form Reactor |
| Integrations | Salesforce, HubSpot, Google Ads (some require higher tiers) | 40+ integrations (some features gated behind premium plans) |
| Customer Support | -Ticket-based support -Knowledge base -Demo request | -Knowledge base -Live/recorded training -Ticket portal |
| Ease of Setup & Use | -Intuitive interface -Some features require setup assistance | -Guided onboarding available -Template-based call flows |
| Coverage & Compliance | -US, Canada -Not available in the EU -HIPAA on select plans | -Available in 80+ countries -HIPAA & GDPR compliant |
| Transparency | -Pricing not always clear -Costs add up quickly with extras | Tiered pricing, some usage-based add-ons |
CallRail is a powerful CallTrackingMetrics alternative if you’re running big campaigns and need call insights fast. It’s especially handy for lead scoring and pre-call prep. Just be mindful of the extra fees for integrations and add-ons. And if you’re based in the EU, this one’s off the table.
Want transparency and global coverage? You might want to give Nimbata a go instead.
Invoca – Best CTM Alternative for AI Conversational Analysis
Best For: Large Agencies, Enterprises, & Contact Centers.
Price Starting at: Not publicly disclosed.
Invoca stands out as one of the most sophisticated call tracking platforms on the market. Built for enterprises and contact centers with high call volumes, Invoca uses machine learning to unlock deep insights from conversations and turn raw dialogue into actionable data.
Here’s what makes Invoca shine:
- It transcribes calls, scores agent performance, and flags key signals automatically with AI-powered conversation analytics. You’ll get granular insights into how your team handles each lead.
- Its predictive modeling helps forecast outcomes based on call data, enabling smarter sales and marketing decisions.
- It gives end-to-end visibility into your phone-driven conversions with robust marketing attribution reports.
- Enterprise-grade security standards and compliance make Invoca suitable for sensitive industries.
Invoca’s real strength lies in large-scale automation and performance intelligence. But it comes with an undisclosed price tag. Pricing isn’t listed publicly, and many advanced features are sold as paid add-ons.
| Feature | Invoca | CallTrackingMetrics |
| Pricing & Plans | -Pricing not disclosed -Add-ons for advanced features | Starts at $79/mo + usage |
| Core Features | -Conversation analytics -Predictive modeling -Agent scoring | -Smart Router -AskAI -Form Reactor |
| Integrations | -Integrates with CRMs and ad platforms (request required) | -40+ integrations (some features gated behind premium plans) |
| Customer Support | -Not clearly stated on website | -Knowledge base -Live/recorded training -Ticket portal |
| Ease of Setup & Use | -Custom enterprise setup -Requires onboarding assistance | -Guided onboarding available -Template-based call flows |
| Coverage & Compliance | -Built for enterprise security -HIPAA-compliant | -HIPAA & GDPR compliant -Available in 80+ countries |
| Transparency | -Quote-based pricing -Custom contracts and pricing models | -Tiered pricing with usage-based add-ons |
Invoca is ideal for enterprise teams who treat every call like a data goldmine. Its AI-powered tools are top-tier, and the analytics go deeper than almost any competitor. But this depth comes at a cost. You’ll need to reach out for a quote, budget for add-ons, and commit to onboarding.
If you’re a leaner team or looking for faster time-to-value, you might find Nimbata a more agile fit.
Revenue.io – Best Call Tracking to enhance sales performance
Best For: Sales Teams & RevOps Leaders.
Price Starting at: Not publicly disclosed.
Does your sales team lives inside Salesforce? And are they serious about performance coaching? Then, Revenue.io may be your power play. It’s a full RevOps platform that uses AI to coach reps, analyze conversations in real time, and fuel better sales outcomes.
It’s less about attribution, more about action and that’s what makes it stand out.
Here’s where Revenue.io shines:
- Real-Time AI Coaching & Conversation Intelligence: Think of it as your reps’ personal coach. Calls are recorded, transcribed, and analyzed as they happen. The AI flags key moments, suggests responses, and provides after-call feedback to boost conversion rates.
- Revenue.io was built with Salesforce in mind. Calls, notes, dashboards, and workflows all sync natively.
- Sales-centric reporting that includes talk-to-listen ratios, keyword triggers, sentiment scoring. Everything is geared toward helping sales teams close more deals faster.
| Feature/Criteria | Revenue.io | CallTrackingMetrics |
| Core Focus | -Real-time AI coaching -Sales enablement -CRM automation | -Call routing & attribution -Lead gen automation |
| Best For | -Sales teams using Salesforce -RevOps managers driving performance | Agencies & marketers optimizing multi-channel campaigns |
| Most Important Limitation | -Requires Salesforce to unlock full value -Price scales quickly with features | Premium features locked behind high-tier plans |
| Pricing | -Undisclosed -Custom pricing for advanced AI features | -Starts at $79/month + usage -Enterprise up to $1,999/month |
| Support | -Knowledge base -Onboarding support -Live chat/email -Dedicated success (higher tiers) | -Knowledge base -Live training -Ticket portal |
| Free Trial | -No free trial -Demo available | 14-day free trial on most plans |
Revenue.io is a next-gen solution built for teams that want more than call tracking. It’s a performance amplifier ideal for B2B sales organizations already using Salesforce. But if you’re a marketer or agency needing granular attribution, flexible routing, or campaign-level automation, CallTrackingMetrics (or Nimbata!) is better suited.
Sales-first teams? This one’s built for you.
Ringba – Best Alternative for Professionals in Pay-per-call Marketing
Best For: Pay-Per-Call Marketers & Lead Gen Agencies.
Price Starting at: $147/month + usage
If you’re in the pay-per-call game, Ringba is top-notch. Built by performance marketers for performance marketers, Ringba gives lead-gen professionals the tools, routing control, and real-time data they need to optimize every single call.
It’s engineered for speed, scale, and serious ROI.
Here’s what makes Ringba a top-tier CTM alternative:
- Ringba’s infrastructure is purpose-built for advanced pay-per-call call tracking, with automated partner management, intelligent call routing, and rock-solid reliability.
- Tap into the world’s largest real-time call buyer marketplace, Ring Tree™ Marketplace. No-code, no ceiling, and fully integrated into your call flow.
- Know everything about a caller before you pick up with instant caller profiles. Boost conversion rates with powerful pre-call insights.
- Route calls based on location, keyword intent, demographic data, and more with dynamic IVRs and routing.
| Feature | Ringba | CallTrackingMetrics |
| Pricing & Plans | -Starts at $147/mo + usage -Usage billed separately | Starts at $79/mo + usage |
| Core Features | -Real-time call marketplace -Caller profiles -Dynamic IVRs | -Smart Router -AskAI -Form Reactor |
| Integrations | -Connects with major ad networks and buyers -Customizable via API | 40+ integrations (some gated behind higher-tier plans) |
| Customer Support | -Phone support -Knowledge base -Demo access | -Knowledge base -Live/recorded training -Ticket portal |
| Ease of Setup & Use | -Built for expert users -No-code setup options | -Guided onboarding (higher plans) -Template-based call flows |
| Coverage & Compliance | High-volume scaling across U.S. and international markets | -Coverage in 80+ countries -HIPAA & GDPR compliant |
| Transparency | -Transparent marketplace-style pricing -No minimum commitments | Tiered pricing model with gated features |
Ringba is laser-focused on helping performance marketers win in a high-stakes, high-volume world. Its tech is advanced, flexible, and insanely scalable. But it’s not for everyone. Businesses outside this niche might find Nimbata more user-friendly and budget-conscious.
If you need unmatched visibility, call distribution muscle, and real-time buyer access, Ringba is your go-to.
RingCentral – Best CTM Alternative for Contact Centers
Best For: Call Centers & High-Volume Support Teams.
Price Starting at: $30/month
Need a phone system that can scale with your contact center? RingCentral delivers a unified communications platform that goes beyond call tracking, by offering everything from AI-powered transcriptions to call queues and video meetings in one sleek package.
While not a marketing attribution tool, RingCentral excels at streamlining customer communications and support.
Here’s what sets RingCentral apart:
- Every call gets auto-summarized into clearly categorized insights with AI-powered smart notes: key updates, action items, decisions, and open questions. Never take notes manually again!
- Every plan comes with a built-in local or toll-free business number, perfect for scaling across states.
- Cross-Device Compatibility to work seamlessly from desktop, mobile, or tablet. No technical headaches, just smooth conversations.
| Feature | RingCentral | CallTrackingMetrics |
| Pricing & Plans | -Starts at $30/mo -No usage-based overages for standard features | Starts at $79/mo + usage |
| Core Features | -Smart Notes -Call queues & routing -Cross-platform support | -Smart Router -AskAI -Form Reactor |
| Integrations | -CRM & collaboration tool integrations -UCaaS focus | 40+ integrations (some limited to higher-tier plans) |
| Customer Support | -Live chat -Guided demo & walkthroughs -Ticket system | -Knowledge base -Live/recorded training -Ticket portal |
| Ease of Setup & Use | -Simple app install on any device -Business number included | -Guided onboarding (some plans) -Template-based call flows |
| Coverage & Compliance | -U.S. & global phone number coverage -HIPAA & GDPR compliance (select plans) | -80+ countries -Full HIPAA & GDPR compliance |
| Transparency | -Flat monthly plans by user tier -No call tracking usage fees | Tiered pricing with usage-based billing |
RingCentral is built for conversation at scale, not conversion tracking. It’s a go-to solution for customer support and contact centers looking for reliable routing, call queues, and smart post-call summaries. But if your goal is marketing attribution or lead optimization, Nimbata is better suited to deliver on that front.
For contact centers, though? RingCentral is clean, powerful, and cost-effective.
CallScaler – Best CTM Alternative Service for Billing Clients
Best For: In-house marketers, Pay-per-callers, Business owners.
Price Starting at: $59/month + usage
CallScaler steps in with a no-fuss, client-friendly solution. While it lacks some of the enterprise-level complexity of CallTrackingMetrics and its other alternatives, it makes up for it with simplicity, affordability, and features that just make sense for small agencies and solo operators.
Here’s where CallScaler stands out:
- Client Portal: Clients get their own login, giving them full visibility into their calls and stats. This transparency builds trust and saves time for everyone.
- Automated Pay-per-Call Billing: Say goodbye to manual invoicing. CallScaler lets you define call rules, set billing frequency, and integrate with Stripe to charge clients automatically.
| Feature/Criteria | CallScaler | CallTrackingMetrics |
| Core Focus | -Client transparency -Pay-per-call billing -Simplicity & speed | -Advanced routing -Multi-channel attribution -Automation |
| Best For | Marketers & pay-per-callers wanting unlimited users and client-facing tools | Enterprise teams needing deep routing logic & campaign insights |
| Most Important Limitation | Limited native integrations (e.g., GSheets add-on is paid) | Premium features locked behind high-tier plans |
| Pricing | $59/month + usage (Business) to $499/month + usage (Unlimited) | Starts at $79/month + usage up to $1,999/month (Enterprise) |
| Support | No clear info listed publicly (only a contact form available) | -Knowledge base -Live training -Ticket portal |
| Free Trial | No public mention | 14-day free trial on most plans |
CallScaler is a lean, client-focused call tracking solution perfect for marketers who value simplicity and need unlimited users without high costs. It won’t replace CallTrackingMetrics’s automation depth, but for straightforward call tracking and recurring billing, it gets the job done, and then some.
If your agency is just getting started or managing lots of small clients, CallScaler is a worthy contender.
Alternatives Summary: What’s your best CallTrackingMetrics replacement?
If CallTrackingMetrics is starting to feel bloated, overkill, or overpriced for your current needs, here’s our shortlist:
- Billing clients per call? CallScaler’s built to monetize traffic.
- Want a marketer-first platform that’s powerful but simple? Go with Nimbata.
- Just need the basics with some attribution? CallRail has you covered.
- Run lead gen at scale? Ringba’s RTB tools are unmatched.
- Handling call volume, not campaigns? RingCentral’s a better operational fit.
- Focused on sales coaching and CRM workflows? Revenue.io is built for you.
