10 Best Call Tracking Software – Pros, Cons and Pricing [2024]

You’re almost certainly here because you searched for “best call tracking software.” I understand that impulse. 2024 is here and definitely is going to be the most messy yet interesting marketing year. Let me tell you, if you think that 2023 was wild, I can assure you that it was only a start.

Call Tracking is living its golden era (and we are here for it), there are plenty of new players in the industry and it has faced many enhancements in terms of lead management and AI functionalities, which makes it difficult to keep up with the industry news. Before, digging into the best Call Tracking Software, let’s take a peek at what makes a Call Tracking Software great.

Disclaimer: Finding the best Call Tracking Software that fits your needs and your budget might feel a little chaotic at first. There are so many alternatives, so many features, so many pricing plans and models. That’s why you should do comprehensive research before and make the most out of your free trials!

What makes a great Call Tracking Software great?

A Call Tracking Software helps you identify the sources, channels, campaigns, keywords, or listings that bring phone leads into your business or clients’ businesses while at the same time keeping this info (and much more) in one centralized place to keep your phone leads tidy and easy to handle.

If you are receiving plenty or even hundreds of calls each month, then you should probably track those leads. Why? Because all customer’s touchpoints will make sense in the funnel completing the jigsaw puzzle. This is an opportunity to enrich your knowledge about your customers, and it enables you to give credit on every part of the funnel.

Every business has its own goals and requirements when it comes to choosing a Call Tracking Software, but there are some essential – most universal – criteria to consider before choosing.

What to look for in a Call Tracking Software

• Features Availability: Think about the features that fit your needs and how you can make the most out of them. From Call Attribution to recordings and whispers, from static to dynamic call tracking, there are plenty to choose from, but let your strategic and marketing objectives be your guide. What do you want to achieve? There is no reason to overplay for the ultimate solution, if you don’t need all or at least the majority of the features. At the same time, you should act proactively and see if the vendor offers features that will help you scale in the future. It’s okay to start small and upgrade your plan later.
• Pricing Model: Many vendors offer bundles within each plan and many extra add-on features and integrations. Usually, they provide a certain amount of tracking numbers and/or recording and transcription minutes. Do you need all of these or at the end of the month you will pay for numbers and minutes that you don’t use?
  Also, what are your must-have integrations, which are your everyday marketing & sales tools? Usually, many CRM Integrations are paid extra as add-ons. You should consider these aspects, before asking for a pricing quote or calculating the pricing by yourself. It’s important to choose a vendor with a transparent pricing policy so that you aren’t surprised at the end of the month.
• Easy of use: Call Tracking’s technology is complicated especially if you are a newbie, as it combines call handling/routing features with call attribution and marketing objectives. So, the culture of “Don’t make me think” is a little too dreamy for our industry, but for sure is something that you should aim for. If you log into a new Call Tracking Software, and you dedicate 10-15 minutes to explore the basic features which will help you get started e.g. acquire new tracking number, build a call flow, or get your DNI script and you can get a good sense of those – then you are probably in a right place. Always look if the help articles are accessible and easy to follow, or if there is available support.
• Coverage: In which country/state/city/region are you planning to run your campaigns? Where are your offices located? Local phone numbers often make your potential clients more comfortable and confident to pick up their phone, especially if you are a service-led business. Imagine that your customer is facing an emergency, they want to call you asap to help them solve their issue. The first thing that they will check before calling is your phone number’s prefix, to identify if you are located close to them, and then they will decide if they will call you or another competitor. Don’t forget that your competition is one glance away.

Best Call Tracking Software – Quick overview

Call Tracking Platform	Use Case	Free Trial Available?	Paid Plans
Callrail	Best Call Tracking for Analyzing Call Data	14 Day Free Trial	Starts at $50/month + usage costs
CallTrackingMetrics	Best Call Tracking for Inbound and Outbound Call Tracking	Not Available	Starts at $79/month + usage costs
Convirza	Best Call Tracking for Call Management	21 Day Free Trial	Starts at $29/month + usage costs
Infinity	Best Call Tracking for Handling High Volume of Phone Calls	Not Available	Starts at $199 / month + usage costs
Invoca	Best Call Tracking for Conversation Analytics	Not Available	Not Disclosed
Iovox	Best Call Tracking for Sentiment Analysis	Not Available	<$500 per month + usage costs
Marchex	Best Call Tracking for Customer Experience	Not Available	Not disclosed
Nimbata	Best Overall Call Tracking for Attributing, Analyzing & Managing Leads	14 Day Free Trial	Starts at $39/ month + usage costs
Ringba	Best Call Tracking for Pay Per Callers	Free Trial Available	Starts at $147/ month + usage costs
WhatConverts	Best Call Tracking for Lead Attribution	14 Day Free Trial	Starts at $30/month + usage costs

10 of the Best Call Tracking Software

Call Tracking Software comes in different shapes and sizes (same technology, different fonts), but the goal is to help your marketing succeed. No Call Tracking does it all. But a well-designed and structured Call Tracking platform should help you achieve your goals without manual workarounds, and offer integrations, customizations, and support. We’ve done our research and below is our list of the best inbound call tracking software of 2024:

1. Callrail

CallRail is a call tracking and analytics tool that allows businesses to track phone call activity generated by their marketing campaigns. It provides features like call recording, call forwarding, and call analytics, which help businesses gain insights into their customer interactions and improve their marketing strategies.

Best Features: Key-term Spotting

Pros: Detailed overview and classification of phone leads

Cons: Not very intuitive for call tracking newbies

Best for: Agencies in several industries, including home services, real estate, legal services, financial services, healthcare, and automotive.

Pricing: Starts at $45/month for basic Call Tracking

Detailed Pricing

• Call Tracking: $50/month.
• Call Tracking + Conversation Intelligence: $100/month.
• Call Tracking + Form Tracking: $100/month.
• Call Tracking Complete: $150/month.

The pricing refers to license costs – There are additional costs based on usage – accessed 10/07/2024

2. CallTrackingMetrics

CallTrackingMetrics is a conversation analytics tool that tracks and attributes phone calls, giving marketers data to make strategy decisions, lead management tools to accelerate sales pipelines and a no-code integration ecosystem to customize and connect to core tools teams use every day.

Best Features: Spam Detective and Unlimited Users for all plans

Pros: CallTrackingMetrics offers live support at Growth Plan

Cons: Pricing can be expensive for large businesses, while some users have reported issues with call quality and clunky interface.

Best for: Businesses of all sizes that want to improve their call handling processes and optimize their marketing campaigns

Pricing: Starts at $39/month for basic Call Tracking

Detailed Pricing

• Marketing Lite: $79/month.
• Marketing Pro: $179/month.
• Sales Engage: $329/month.
• Enterprise: $1999/month.

The pricing refers to license costs – There are additional costs based on usage – accessed 10/07/2024

3. Convirza

Convirza is a call tracking software that helps businesses track and analyze their phone calls to improve customer engagement and conversion rates. The software offers advanced features such as keyword-level tracking, call recording and analysis, real-time reporting and analytics, and dynamic number insertion. With Convirza, businesses can gain valuable insights into the customer journey and make data-driven decisions to optimize their marketing campaigns and improve customer satisfaction. The software is easy to use, customizable, and integrates with other marketing tools such as Google Analytics and Salesforce.

Best Features: Call scoring and lead qualification

Pros: Advanced call tracking and analysis features

Cons: Higher pricing compared to some other call tracking software, Limited international coverage

Best for: SMBs to large enterprises and agencies in automotive, financial services, healthcare, home services, legal services, real estate, and travel and hospitality.

Pricing: SaaS-based pricing starts at $19/month for a Starter plan and rises to over $50K/month for customized enterprise packages.

Detailed Pricing

• Starter Plan: $29 per month. $3.00 Tracking Numbers, $.08 Local Minutes
• Professional Plan: $99 per month, $2.00 Tracking Numbers, $.06 Local Minutes
• Agency Plan: $149 per month $1.00 Tracking Numbers, $.05 Local Minutes

The pricing refers to license costs – There are additional costs based on usage – accessed 10/07/2024

4. Infinity

Infinity Call Tracking is a call tracking software that helps businesses track and analyze their phone calls to improve customer engagement and conversion rates. The software provides advanced features such as call tracking, call recording, real-time reporting, and keyword-level tracking. Infinity Call Tracking is designed to provide data-driven insights into customer interactions and is ideal for medium to large-sized businesses with a high volume of inbound phone calls. The software integrates with other marketing tools, including Google Analytics and Salesforce, and offers customizable pricing and features with its Enterprise plan.

Best Features: Keyword spotting in Conversation Analytics

Pros: Robust reporting and analytics capabilities

Cons: More expensive than some other call tracking software options

Best for: Large-sized businesses and Enterprises with a high volume of inbound phone calls. 

Pricing: Starts at $199 / month + usage costs

Detailed Pricing:

• Essentials: $199 per month + usage costs
• Pro Plan: $299 per month + usage costs
• Enterprise Plan: Customizable pricing and features based on the business’s specific needs.

The pricing refers to license costs – There are additional costs based on usage – accessed 10/07/2024

5. Invoca

Invoca is a call tracking and analytics platform that uses AI-powered conversation analytics to provide businesses with insights into caller behavior and call outcomes, helping them to improve their customer experience and drive more revenue.

Best Features: Dynamic, data-driven call routing.

Pros: Rich AI-powered insights to optimize caller experience and contact center efficiency.

Cons: An annual contract is required.

Best for: Improving Customer Experience with Invoca’s AI Conversation Analysis Features.

Pricing: Invoca doesn’t disclose its pricing plans publicly. However, Invoca’s final pricing is based on the volume of phone calls and minutes, number of marketing technology integrations, use of conversational analytics and other add-on services, and level of support and services. Annual contracts are required.

6. Iovox

Iovox is a cloud-based call tracking software that helps businesses track and analyze their phone calls to improve customer engagement and conversion rates. The software provides advanced features such as call tracking, call recording, real-time reporting, and analytics. Enables omnichannel communications tracking and analytics for voice, SMS, chat, and email via API. Iovox Insights uses natural language processing (NLP) and artificial intelligence (AI) to help marketers, sales teams or call centers to identify the reasons for a call and evaluate the outcomes and sentiments of every conversation.

Best Features: Enables omnichannel communications tracking and analytics for voice, SMS, chat, and email via API.

Pros: Uses NLP to evaluate calls for keyword trends to determine proper post-call follow-up, including the reason for the call, the outcome of the call, and/or the emotion within the call.

Cons: Not very easy to use for marketers that wish to push call conversions to their marketing stack.

Best for: Enterprise clients looking to incorporate call tracking or speech analytics into a sales or marketing process to drive or enhance lead flow. Typical industries served include automotive, real estate, financial services, healthcare and other marketplaces, classifieds, directory services, hospitality, and digital agencies.

Pricing: Iovox offers three pricing plans, all of them not self-service. Additional per-minute usage charges may apply. + A setup fee is required on Professional plans.

Detailed Pricing:

• Professional Plan: $500 per month + usage costs
• Enterprise Plan: $2000 per month + usage costs

The pricing refers to license costs – There are additional costs based on usage – accessed 10/07/2024

7. Marchex

Marchex is a call tracking and analytics software that enables businesses to track and analyze their phone calls to improve customer engagement and conversion rates. Marchex Marketing Edge uses actionable Al to create more high-intent, revenue-generating conversations. The solution enables brand marketers, agencies, and marketing services providers to connect online marketing campaigns to the revenue-generating offline conversations they drive and reveal which campaigns and marketing channels have the highest ROI and lowest cost per lead.

Best Features: Call transcription

Pros: HIPAA-compliant call recording and storage for healthcare businesses

Cons: Some users may find the interface overwhelming due to the abundance of features and data, limited coverage in certain countries

Best for: Enterprise and mid-market brands, multi-location businesses and agencies with clients in a range of verticals, including automotive manufacturing and services, home services, real estate/senior living, healthcare/dental, e-learning/education, insurance, lending, and mortgage, and travel.

Pricing: Marchex products use a per-call pricing model but the company doesn’t disclose pricing plans on their website.

8. Nimbata

Nimbata is a call tracking and lead management software that helps marketers and business owners understand their call volumes and phone lead quality. The tool is designed by Marketers for Marketers, enabling them to track which channels are driving the most phone calls and optimize their marketing ROI.

Nimbata offers a range of call tracking and analytics features, including call recording, call transcription, call tagging, and call reporting. These features help businesses understand caller behavior and call outcomes, allowing them to improve their call handling processes and provide a better customer experience. In addition, Nimbata integrates with a range of other tools, including Google Analytics, Google Ads, and Salesforce, providing businesses with a comprehensive view of their marketing and sales performance.

Best Features: Customizable Dashboard, Reporting Views, Timeline and Automation Rules

Pros: Simple and easy to use interface, 24/7 human support available, Pay per answered Call model

Cons: Geo-routing is offered on the Marketing plan ($89/mo)

Best for: Attributing phone leads to different channels and pushing only quality call data through integration triggers to Marketing & Sales tools (Google Analytics 4, Google Ads, HubSpot)

Pricing: Free Version Available. Paid Plans Start at $39/month for basic Call Tracking.

Detailed Pricing

• Entry Plan: Free
• Pro Plan: $39/month.
• Marketing Plan: $89/month.
• Agency Plan: $149/month.

See our detailed pricing here and use our pricing calculator to get your exact pricing quote.

9. Ringba

Ringba provides enterprise-grade call tracking to businesses, pay-per-call networks, agencies, and performance marketers of all sizes. The company’s real-time tracking and analytics are designed for media buying, click arbitrage, and substantial scale.

Best Features: Real-time bidding: Allows programmatic buyers to bid on calls in real time.

Pros: Excellent call routing and IVR options

Cons: Mainly targeted for pay-per-call users and not for holistic call tracking

Best for: Performance marketers, media buyers, digital agencies, enterprise brands, and call centers in verticals such as insurance, financial services, healthcare, legal and home services.

Pricing: Three tiers (basic, premium, and enterprise) of pay-as-you-go pricing based on usage. No annual contract is required.

Detailed Pricing:

• Business Plan: $147 per month, tracking numbers: $3/month, calls: $0.055 / min
• Professional Plan: $297 per month, tracking numbers: $3/month, calls: $0.05 / min
• Enterprise Plan: Customizable pricing and features based on the business’s specific needs.

The pricing refers to license costs – There are additional costs based on usage – accessed 10/07/2024

10. WhatConverts

WhatConverts is a phone lead tracking software that allows businesses to track and analyze their marketing campaigns across multiple channels. The platform provides a range of features, including call tracking, form tracking, and lead capture, that help businesses understand the effectiveness of their marketing efforts and optimize their campaigns for better results.

Best Features: Keyword level tracking and reporting

Pros: Customizable and easy to understand Marketing Reports

Cons: Advanced Call Handling features offered at Pro Plan ($100/mo)

Best for: Getting a holistic view of generated leads (calls, forms, and chats)

Pricing: Starts at $30/month for basic Call Tracking

Detailed Pricing

• Tiered business pricing plans range from $30/month for individual accounts to $160/month.
• Agency plans range from $500/month to $1250/month for multi-account plans.

The pricing refers to license costs – There are additional costs based on usage – accessed 10/07/2024

Takeaway – Which Call Tracking Software should I use?

The one that fits your needs.

The majority of Call Tracking Software is very similar in terms of functionality and features. Look for differential factors in other quality characteristics e.g. friendly design, support, and pricing model. Before choosing a Call Tracking Software, make good use of the Free Trial, book a 1:1 Demo to see the support team’s responsiveness, and ask for a pricing quote based on your predictive usage.