Automotive call tracking: Α necessity or a luxury?
I just bought my new car! People kept telling me that this milestone would be a game-changer in my life. […]
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How to set up call conversions properly to attract more high-quality leads
The majority of people do Google Ads like it’s 2017. Talking to clients has made us realize this. Most are
How to set up call conversions properly to attract more high-quality leads Read More »
Call Tracking for Small Business Owners – Top benefits and tips to drive more calls
As a small business owner, you’re likely juggling a multitude of tasks every day. From marketing and sales to support,
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Here’s a 21 minute guide (!) on the 7 most important call tracking features we recommend.
Introduction Over the past few years, I’ve had the incredible opportunity to connect with marketers from all corners of the
What is lead tracking: A deep dive into definitions, types, benefits, and automation tactics
Let’s start with the question that brought you here. What is Lead Tracking? Lead tracking is the process of monitoring
Call Tracking for Lead Generation: That’s what you are missing
Call Tracking Lead generation introduction Many businesses and organizations make use of online forms, E-mails, online polls, and other digital
Call Tracking for Lead Generation: That’s what you are missing Read More »
Boost lead generation with these 7 digital marketing strategies in 2025
Finding the right strategies to boost lead generation takes up half the time of every day’s marketer’s life – in
Boost lead generation with these 7 digital marketing strategies in 2025 Read More »
Cracking the code of creating a killer call tracking metrics report
As your marketing agency takes on more clients, manually generating reports for their performance metrics becomes time-consuming and lacks scalability.
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20+ Marketing Experts Share Their Call Tracking Tips for 2025
If there’s one thing 2024 taught us, it’s that being a marketer ain’t a walk in the park… Tech’s racing
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Smile-Worthy Strategies: 4 Effective Dental Marketing Approaches for Patient Attraction
Here’s the truth; traditional marketing strategies won’t bring in new patients for your dental practice. Not only do people go
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Performance Marketing 101: Drive More Conversions and ROI for your business
Performance Marketing is such a wide umbrella, with complex and difficult to understand terms, practices and metrics under it. That’s
Performance Marketing 101: Drive More Conversions and ROI for your business Read More »
How to create high-converting call-only ads | 5 Proven tips
In this blogpost, we talk about how Google Call-Only ads work and give you tips to maximize your ROI from them.
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What is Dynamic Number Insertion, How it Works, and How It Can Help You Accurately Track Phone Calls
Dynamic Number Insertion (DNI) is a script of code that matches phone calls to their exact marketing source or visitor
Mastering Lead Generation and Conversions: A Guide to Optimizing Your Landing Pages
I was at a party recently, and let me tell you, I was fashionably late like 4 hours late. As
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7 CTA Examples That Your Visitors Can’t Help But Click
Let’s start with a disclaimer. A perfect Call to Action (CTA) cannot stand alone. Your content, tone of voice, language,
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7 Essential Metrics for Excelling in Lead Generation Analysis
Lead accuracy serves as the backbone of lead generation analysis. See where to look for lead data and which lead gen metrics to track to close more deals.
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Linkedin Lead Generation: 5 Key Tips on How to win quality Leads
How to get more leads rolling in from your LinkedIn Account. Our short guide for LinkedIn Lead Generation.
Linkedin Lead Generation: 5 Key Tips on How to win quality Leads Read More »
Unlocking More Leads: Crafting an Effective Marketing Plan in 5 Steps
After long meetings with hundreds of businesses the past years I have come to the realization that even if businesses
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6-step checklist to Optimize Your Lawyer Listing for Better Search Rankings
Having a strong online presence is crucial for any business, and the legal industry is no exception. Lawyers, paralegals, and
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Filtering Legitimate Leads with Google Analytics Call Tracking: A How-To Guide
When I discuss with other Performance Marketers about Call Conversion Tracking and how they analyze their call data in Google
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Enhancing Data and Conversion Accuracy: 4 Ways Marketers Harness UTM Parameters
Are you one of those who click on emails or linkedIn posts just to see how different companies use UTMs?
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A Short Guide to Marketing Attribution: Definitions, Attribution Models and 4 Tips to do it right
Nowadays, online marketing results aren’t as easy to decipher as they once were. Instead of a customer simply “Googling” a
How to track offline conversions in Microsoft Ads [step by step guide + video]
Tracking offline conversions in Microsoft ads is often overlooked by marketers because the process of uploading offline conversions in your
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Growing Stronger Together: 7 Client Retention Strategies to Fuel Agency Growth
Yes, it’s tough to retain clients. Yes, it requires effort. But, is is worth it? Absolutely. Client retention is essential
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Why is Legal Marketing important – 4 Steps to do it right
According to the American Bar Association, almost half of law firms (49%) claim that their top-performing marketing channel is purchasing
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Mastering GCLID Tracking in Google Ads: A Complete Information Resource
Today’s Marketing world is pure magic. Consider all the ways you can engage with your potential customers through different channels
Mastering GCLID Tracking in Google Ads: A Complete Information Resource Read More »
Elevate your Slack experience in 2025: A guide to must-have phone call notifications
Do you want to receive Slack notifications whenever a lead calls your business? Setting up real-time notifications is a great
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A Guide to HIPAA Compliant Call Tracking Software: Why Do You Need It?
If you’re in the healthcare industry, you understand the significance of HIPAA compliance when it comes to managing patient information.
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Supercharge Your Call Data With Integration Triggers (+video)
Integration triggers Integrating your call tracking data with your favorite marketing tools is a no brainer, as it helps you
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Showcasing ROI: A Comprehensive Guide for Marketing Agencies (5 Proven Tips)
Prove ROI to clients : one of the biggest struggles for every Marketer. In fact, according to HubSpot, 28% of
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