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Despite many experts’ predictions, phone calls are not dead. According to Google: Of smartphone users, a massive 94% have needed

Introduction Competition is fierce. Consumers are more demanding than ever. Leads need to be carefully nurtured, before they convert into

A complete guide for modern and effective call routing methods and techniques,

The quality of your CRM data can make or break your business. Effective data enrichment is not just a luxury

Your leads are coming in fast but fizzle out before they convert. Trust me, you are not alone in this.

Google Ads Call extensions are an incredibly effective extension for businesses, particularly those that rely on phone calls as a

Tracking offline conversions in Facebook is often overlooked by marketers because the process of uploading offline conversions in Meta Events

Google’s tracking landscape has changed dramatically after iOS 14.5+ and the introduction of the App Tracking Transparency (ATT) framework. To

I just bought my new car! People kept telling me that this milestone would be a game-changer in my life.

The majority of people do Google Ads like it’s 2017. Talking to clients has made us realize this. Most are

Let’s start with the question that brought you here. What is Lead Tracking? Lead tracking is the process of monitoring

Finding the right strategies to boost lead generation takes up half the time of every day’s marketer’s life – in

Dynamic Number Insertion (DNI) is a script of code that matches phone calls to their exact marketing source or visitor

I was at a party recently, and let me tell you, I was fashionably late like 4 hours late. As

Let’s start with a disclaimer. A perfect Call to Action (CTA) cannot stand alone. Your content, tone of voice, language,

Lead accuracy serves as the backbone of lead generation analysis. See where to look for lead data and which lead gen metrics to track to close more deals.

How to get more leads rolling in from your LinkedIn Account. Our short guide for LinkedIn Lead Generation.