If you can’t measure it, you can’t improve it. Gone are the days when businesses ran marketing campaigns without being able to measure outcomes. Digital marketers know exactly what I’m talking about. Depending on the product or service, customers might convert in a different way. But hey, you can track all of them. Online purchases? …
The 10 Best Call Tracking Software Apps [2021 Update] Read More »
Websites have become the preferred touch point for many consumers around the globe. But why is that? The Internet has enabled customers to fully own their buying experience. What’s better than having product info, pricing, a wide choice of communication channels, all at your fingertips 24/7. Businesses and marketers also have an upgraded toolkit thanks …
4 proven ways to track phone calls from your website [2021] Read More »
When it’s time for the monthly marketing performance meeting, how do you feel? Among gathering data, creating reports, and editing presentations, suspecting that conversions have slipped through the cracks and not being able to prove it, can be a frustrating experience for any marketer. Who wouldn’t feel outraged when leads are coming in but there …
Yesterday, Dimitris and I had our daily slack morning chat before jumping into our priorities. “Dimitri, did you see the GME stock (🚀 to the moon) last night?” I asked. “About the what??” he replied. “How can he not know?” I thought. “It’s all over the internet.” And then it hit me. Was this news …
Call tracking and sales call analytics have been around for decades, but mostly in the raw form of caller ID, location and number. However, gaining valuable insights about customers have been a major concern for businesses. The need for businesses to optimize their sales and advertising campaigns has brought some evolution to call tracking solutions. …
Before we list the top 4 call tracking tips to get your phone ringing let’s see what call tracking and call tracking analytics is all about. The importance of investing in call tracking tools for small businesses does not only improve performance but also facilitates efficient customer relationship management. Globally, businesses are becoming more competitive, …
4 Call Tracking Tips to Drive Calls to your Small Business Read More »
Set up call-conversion tracking The first step is to setup your campaign for phone call conversion tracking. This is easy to setup. Just go to your Google ads account, on the top bar, click on ‘Tools and Settings’. Then click on ‘Conversions on the top bar menu. Click the blue plus-sign (+) to create a …
Offline marketing has created tremendous impacts on the sales of products and services in the past. Over the years, marketers and business-owners advertise their products and services using banners, billboard ads, direct mail, live demonstrations, etc. Marketing your products and services using offline marketing techniques is still important to businesses (large or small). There are …
Lead generation introduction Many businesses and organizations make use of online forms, E-mails, online polls, and other digital means for lead generation but overlook a fundamental lead generator- phone calls. Organizations and businesses that fall into this category are missing out on the tremendous benefits phone calls have to offer in improving their marketing strategy. …
Lead Generation: Calls named as the most valuable conversion Read More »
Local marketing deals with appealing to customers that are very close to the physical location of the business. It may also involve traveling very short distances to render services to people close to you for business such as plumbing etc. This type of business strategy is to create awareness and improve sales within the community …
Local Marketing: What is it and how to make it work Read More »
