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Blog

Call Tracking Strategy

Call Tracking Strategy: 5 Key Points To Consider Before You Start

By Loukia Balomatini / April 4, 2022 April 5, 2022

Call Tracking Strategy and how to implement it into your marketing activities is a whole new chapter for many marketers and a lot different from just purchasing a Call Tracking platform. Day by day companies are getting more competitive in the global market by including new technologies and designing innovative marketing strategies to place them …

Call Tracking Strategy: 5 Key Points To Consider Before You Start Read More »

Call Tracking Tool

4 Reasons why Marketers need a Call Tracking Tool

By Loukia Balomatini / January 19, 2022 January 19, 2022

Calls can be considered “vintage” for younger marketers, however, the truth is that nowdays, calls have been getting more and more attention. A Call Tracking tool can help you tap into those essential insights, about who your callers are and how they found you. As marketing analytics advance so do call tracking platforms. New features are …

4 Reasons why Marketers need a Call Tracking Tool Read More »

Call Tracking Platform

How to Choose the Right Call Tracking Platform for Your Business

By Loukia Balomatini / January 11, 2022 January 11, 2022

Call Tracking platforms are thriving nowadays, and that’s because businesses and marketers are seeking for more data about their customers. Recently we made a list with The 10 Best Call Tracking Platforms. If you’ve read it, you might have noticed that there are minor differences in terms of functionality and features, but there are plenty …

How to Choose the Right Call Tracking Platform for Your Business Read More »

Dynamic Call Tracking

Dynamic Call Tracking EXPLAINED

By Loukia Balomatini / December 28, 2021 December 28, 2021

Dynamic Call Tracking based on Dynamic Number Insertion (DNI) Technology, is the method of displaying unique phone numbers on a website, based on a set of predefined rules according to the sources you wish to track. By adding a DNI script on your website, tracking numbers dynamically swap the number on your website and report …

Dynamic Call Tracking EXPLAINED Read More »

Call Tracking Myths

4 Call Tracking Myths DEBUNKED

By Loukia Balomatini / December 14, 2021 December 14, 2021

Call Tracking Myths grow along with Call Tracking industry. I am not very sure how these viewpoints arised Maybe it’s our fault!🤷‍♀️ Maybe we failed to educate how Call Tracking really works 🤔 But, we are here to make things clear! If you’ve heard of call tracking or use it yourself, you may have listened …

4 Call Tracking Myths DEBUNKED Read More »

Call Metrics

3 Essential Call KPIs that Will Place you Ahead of Competition!

By Loukia Balomatini / December 6, 2021 December 6, 2021

Does this data-driven (chaotic in my opinion) world make you feel dizzy or even frustrated? 😵 Are you spending hours and hours in front of a screen reading all these articles and surveys about how you suppose to measure your call center’s efficacy? (but all you can think is the new episode that just came …

3 Essential Call KPIs that Will Place you Ahead of Competition! Read More »

best call tracking software

The 10 Best Call Tracking Software Apps [2021 Update]

By Periklis Koranas / July 22, 2021 July 22, 2021

If you can’t measure it, you can’t improve it. Gone are the days when businesses ran marketing campaigns without being able to measure outcomes. Digital marketers know exactly what I’m talking about. Depending on the product or service, customers might convert in a different way. But hey, you can track all of them. Online purchases? …

The 10 Best Call Tracking Software Apps [2021 Update] Read More »

track phone calls

4 proven ways to track phone calls from your website [2021]

By Periklis Koranas / March 26, 2021 March 26, 2021

Websites have become the preferred touch point for many consumers around the globe. But why is that?  The Internet has enabled customers to fully own their buying experience. What’s better than having product info, pricing, a wide choice of communication channels, all at your fingertips 24/7. Businesses and marketers also have an upgraded toolkit thanks …

4 proven ways to track phone calls from your website [2021] Read More »

leads that convert

Capture leads that convert over the phone

By Periklis Koranas / March 18, 2021 March 19, 2021

When it’s time for the monthly marketing performance meeting, how do you feel? Among gathering data, creating reports, and editing presentations, suspecting that conversions have slipped through the cracks and not being able to prove it, can be a frustrating experience for any marketer. Who wouldn’t feel outraged when leads are coming in but there …

Capture leads that convert over the phone Read More »

bubble

Be in the bubble your clients live in

By Periklis Koranas / March 11, 2021 March 11, 2021

Yesterday, Dimitris and I had our daily slack morning chat before jumping into our priorities. “Dimitri, did you see the GME stock (🚀 to the moon) last night?” I asked.  “About the what??” he replied.  “How can he not know?” I thought. “It’s all over the internet.” And then it hit me. Was this news …

Be in the bubble your clients live in Read More »

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