Calls can be considered “vintage” for younger marketers, however, the truth is that nowdays, calls have been getting more and more attention. A Call Tracking tool can help you tap into those essential insights, about who your callers are and how they found you. As marketing analytics advance so do call tracking platforms. New features are …
4 Reasons why Marketers need a Call Tracking Tool Read More »
Call Tracking platforms are thriving nowadays, and that’s because businesses and marketers are seeking for more data about their customers. Recently we made a list with The 10 Best Call Tracking Platforms. If you’ve read it, you might have noticed that there are minor differences in terms of functionality and features, but there are plenty …
How to Choose the Right Call Tracking Platform for Your Business Read More »
Dynamic Call Tracking based on Dynamic Number Insertion (DNI) Technology, is the method of displaying unique phone numbers on a website, based on a set of predefined rules according to the sources you wish to track. By adding a DNI script on your website, tracking numbers dynamically swap the number on your website and report …
Call Tracking Myths grow along with Call Tracking industry. I am not very sure how these viewpoints arised Maybe it’s our fault!🤷♀️ Maybe we failed to educate how Call Tracking really works 🤔 But, we are here to make things clear! If you’ve heard of call tracking or use it yourself, you may have listened …
Does this data-driven (chaotic in my opinion) world make you feel dizzy or even frustrated? 😵 Are you spending hours and hours in front of a screen reading all these articles and surveys about how you suppose to measure your call center’s efficacy? (but all you can think is the new episode that just came …
3 Essential Call KPIs that Will Place you Ahead of Competition! Read More »
If you can’t measure it, you can’t improve it. Gone are the days when businesses ran marketing campaigns without being able to measure outcomes. Digital marketers know exactly what I’m talking about. Depending on the product or service, customers might convert in a different way. But hey, you can track all of them. Online purchases? …
The 10 Best Call Tracking Software Apps [2021 Update] Read More »
Websites have become the preferred touch point for many consumers around the globe. But why is that? The Internet has enabled customers to fully own their buying experience. What’s better than having product info, pricing, a wide choice of communication channels, all at your fingertips 24/7. Businesses and marketers also have an upgraded toolkit thanks …
4 proven ways to track phone calls from your website [2021] Read More »
When it’s time for the monthly marketing performance meeting, how do you feel? Among gathering data, creating reports, and editing presentations, suspecting that conversions have slipped through the cracks and not being able to prove it, can be a frustrating experience for any marketer. Who wouldn’t feel outraged when leads are coming in but there …
Yesterday, Dimitris and I had our daily slack morning chat before jumping into our priorities. “Dimitri, did you see the GME stock (🚀 to the moon) last night?” I asked. “About the what??” he replied. “How can he not know?” I thought. “It’s all over the internet.” And then it hit me. Was this news …
Call tracking and sales call analytics have been around for decades, but mostly in the raw form of caller ID, location and number. However, gaining valuable insights about customers have been a major concern for businesses. The need for businesses to optimize their sales and advertising campaigns has brought some evolution to call tracking solutions. …
