11 Best Call Tracking Software – Pros, Cons, and Pricing [Updated 2026]

Call tracking is transforming attribution and you should be paying attention. Today’s best call tracking software goes far beyond logging who called; it uses AI analytics and workflow automations to improve lead management and turn more calls into conversion opportunities than ever before. And yet, with so many solutions claiming to be the best call tracking tools, you may feel completely overwhelmed.

Modern call tracking solutions connect online clicks to offline conversations by revealing the source of each lead, what happens during calls, and suggesting the next best steps. Each business needs to find the best inbound call tracking software to achieve their goals, whether that’s increasing call volume or simply knowing if their marketing campaigns translate to added value.

In this guide, we’ll cover the 11 best call tracking tools to help you find the right solution for your team.

If you’re already considering Nimbata, then watch the product demo below:

Top 7 Considerations to help you choose the best call tracking tools

Before we explore the top call tracking solutions currently on the market, it is important to know what you should look out for when assessing your options. To select the right call tracking software that scales with your current and future business and needs, here are seven things you should consider before making any commitments:

1. Comprehensive tracking capabilities

Look for software that goes beyond basic caller ID and duration, source, and keywords. The best inbound call tracking software should help really move things forward by offering advanced AI features and workflows. You should easily access real-time call sentiment analysis and accurately score the call’s intent to trigger follow-up tasks. Smart AI workflows let you build custom call flows to suit your business’s complexity and trigger automatic tie-back to the right campaign to facilitate correct attribution.

2. Reporting & analytics

The best call tracking software companies need to offer robust and understandable reports to all users. A sign of a great call tracking solution is when its reports help businesses make sense of what’s going on rather than confuse them. Be on the lookout for smart dashboards with the right core call metrics, performance insights, and conversion data that will better guide your business decisions.

3. CRM & marketing integrations

Great call tracking software is made so it seamlessly connects with:

• popular CRMs like Zoho, Salesforce, and HubSpot
• Leading ad platforms like Google Ads and Microsoft Ads
• Universal analytics tools like Google Analytics 4.

Make sure you double-check that the integrations you need are adequately supported by reading user reviews on websites like G2.com, Capterra, and Trustpilot to discern the cream of the crop from the rest:

4. Customer support & knowledge base

All businesses put their best foot forward when attracting new clients, but the devil’s in the details, and the details include things like setting up advanced call flows and troubleshooting issues between the call tracking solution and the integrations it ‘supports’. The best call tracking software vendors invest heavily in effective, human customer support through live chat and email. They also maintain an up-to-date knowledge base with easy-to-follow tutorials, guides, and FAQs.

5. Ease of use

Request access to the demo version of the tool and spend 15-30 minutes playing around with things like:

• Acquiring and setting up a few tracking numbers
• Building a basic call flow to judge how well it works
• Integrating with your most-used applications to check functionality
• Making test calls to assess the smoothness in operations
• Contacting support to check responsiveness 

If you can get these done confidently, you’re probably in the right place.

6. Scalability and pricing

Navigate each call tracking business’s pricing page and look for transparency in what they offer and how they charge for tracking numbers, minutes, and integrations. Go with the ones who aren’t forcing you to overpay for features you’ll never use. Then, make a list of your must-have integrations, especially CRM connections since most call tracking software companies charge extra for those. Finally, ask upfront about add-ons, recording minutes, transcription fees, and AI features so you can budget confidently.

7. Coverage

Where are your customers located? The right call tracking software should offer reliable coverage in the regions where you operate or plan to expand. Local tracking numbers can make a huge difference. Customers are much more likely to call a number with a familiar area code, especially when they’re looking for urgent services.

The 11 best call tracking software companies

Call tracking software may have a similar look and feel at first glance, but the strengths and weaknesses of each tool make a massive difference. No one call tracking tool does it all, but a well-designed and structured call tracking platform should help you achieve your goals. We’ve done extensive research and, below, is our list of the best inbound call tracking software of 2025:

1. CallRail – Best call tracking tool for analyzing call data

CallRail is a popular call tracking platform for SMBs and agencies that want AI-powered transcription, keyword detection, and conversation insights to qualify leads and measure marketing performance.

Strengths

• Reliable AI transcription, keyword spotting, and sentiment insights
• Smooth integrations with Google Ads, GA4, HubSpot, and Salesforce
• Includes form tracking and multi-touch attribution for broader visibility

Considerations

• Pricing increases quickly with add-ons and usage
• Some features (advanced analytics, integrations) require higher tiers
• Interface, while familiar, feels dated compared to newer tools

CallRail Pricing

CallRail offers four main plans, each billed monthly plus usage fees for minutes and numbers.

1. Call Tracking – $45/month + usage

For teams that need essential call tracking and attribution. Includes:

• Call recording and routing
• 5 local numbers
• 250 local minutes
• Call & text tracking

2. Call Tracking + Conversation Intelligence – $90/month + usage

Adds AI-powered insights for deeper call understanding. Includes everything in Call Tracking, plus:

• Call transcripts
• Keyword analysis

3. Call Tracking + Form Tracking – $90/month + usage

Ideal for teams tracking both call and form conversions. Includes everything in Call Tracking, plus:

• Form tracking
• Custom form builder

4. Call Tracking Complete – $175/month + usage

Combines call tracking, form tracking, and advanced AI insights. Includes everything in Call Tracking, plus:

• Call transcripts
• Keyword analysis
• Form tracking
• Call summaries
• Sentiment analysis
• Trend reporting

Best for

SMBs and agencies wanting accessible call intelligence without enterprise-level tools.

2. CallTrackingMetrics – Best call tracking for inbound and outbound call tracking

CallTrackingMetrics blends call tracking with built-in contact-center functionality, offering routing, softphone tools, and real-time monitoring. It suits teams that manage both inbound and outbound calls.

Strengths

• Unlimited users across all plans
• Unified tracking for inbound and outbound calls
• Powerful routing, queues, coaching, and monitoring tools

Considerations

• Higher learning curve compared to simpler tracking platforms
• Automation and AI features live in higher-tier plans
• Costs escalate quickly for advanced functionality or heavy usage

CallTrackingMetrics Pricing

CallTrackingMetrics offers four plans billed annually, with additional usage fees based on minutes and numbers.

1. Marketing Lite – $65/mo + usage

Attribution essentials for measuring call-based marketing performance.

2. Marketing Pro – $149/mo + usage

Adds conversation intelligence, automation, and agency-friendly features.

3. Sales Engage – $274/mo + usage

A full suite built for sales teams that manage inbound and outbound calls.

4. Enterprise – $1,999/mo + usage

Customizable, enterprise-grade features with dedicated support and advanced scalability.

Best for

Teams that need call tracking plus contact center operations in a single system.

3. CloudTalk – Best cloud-based call tracking & VoIP platform for sales and support teams

CloudTalk combines cloud-based VoIP and call tracking with contact center tools, offering intelligent routing, dialers, and real-time analytics. It suits small and mid-sized sales and support teams handling high inbound and outbound call volumes.

Strengths

• AI voice agent with call transcription & summaries
• Intelligent call routing and outbound dialers
• Global VoIP with real-time analytics & integrations

Considerations

• No built-in video conferencing
• SMS availability varies by country
• Complex routing setups may require initial configuration

CloudTalk Pricing

CloudTalk offers four per-user plans designed for sales and support teams, with pricing billed monthly. Call usage and numbers are billed separately based on destination.

1. Starter – €25/user/month + usage

Essential VoIP calling and basic call tracking for small teams.

2. Essential – €29/user/month + usage

Advanced call routing and CRM integrations for growing teams.

3. Expert – €49/user/month + usage

AI-powered insights, advanced analytics, and outbound dialers for high-volume teams.

4. Custom – Custom pricing + usage

Enterprise-grade scalability with custom workflows, integrations, and support.

Best for

Small and mid-sized sales and support teams that handle high call volumes and rely on call tracking and automation.

4. Convirza – Best call tracking for call management

Convirza emphasizes call scoring, sentiment analysis, and post-call insights that help identify high-quality leads. It’s useful for teams that want automated qualification without deep enterprise stacks.

Strengths

• AI-powered scoring and sentiment detection
• Straightforward tagging and call flow options
• Integrates with major CRMs and analytics tools

Considerations

• Interface feels older and requires some ramp-up
• AI features are sold separately
• Usage-based pricing can make monthly costs less predictable

Convirza Pricing

Convirza offers four main plans, each with additional per-number and per-minute usage fees.

1. Starter – $29/mo + usage

Entry-level call tracking for small teams. Usage: $3.00 per number, $0.08 per minute

2. Professional – $99/mo + usage

Enhanced analytics and features for growing businesses. Usage: $2.00 per number, $0.06 per minute

3. Agency – $149/mo + usage

Designed for agencies managing multiple clients. Usage: $1.00 per number, $0.04 per minute

4. AI Voice Agent – $99/mo + usage

An AI-powered voice answering solution with natural conversations and CRM syncing.

Best for

SMBs and agencies prioritizing automated call scoring and simple attribution.

5. Infinity – Best call tracking for handling high volume of phone calls

Infinity is built for organizations that treat call data as a major analytics source. Its strength lies in detailed reporting and native connectors with BI platforms like Power BI and Tableau.

Strengths

• Conversation analytics with live keyword spotting
• Advanced, customizable reporting dashboards
• BI integrations for deeper enterprise analysis

Considerations

• Higher starting price than most competitors
• Setup can require technical support and team onboarding
• Too heavy for teams that just need attribution and basic insights

Infinity Pricing

Infinity offers three main plans, each with additional per-call usage fees. Pricing is listed in GBP (£); USD equivalents vary.

1. Essentials – £249/mo + usage

Core call tracking and attribution for small teams. Usage: From ~£0.20 per call (plus telecom fees)

2. Pro – £349/mo + usage

Enhanced features, support, and analytics for growing businesses. Usage: From ~£0.15 per call (plus telecom fees)

3. Enterprise – Custom pricing + usage

Advanced analytics, custom integrations, and global scalability. Usage: From ~£0.07 per call at higher volumes (plus telecom fees)

Best for

Large, data-driven teams that rely on BI tools and handle high call volume.

6. Invoca – Best call tracking for conversation analytics

Invoca provides sophisticated conversation analytics, agent quality tools, and extensive customer journey tracking. It is designed for enterprise operations with multi-location or contact-center scale.

Strengths

• Advanced AI (Signal AI) for real-time call insight
• Strong quality management and coaching features
• Integrates with enterprise CRMs and marketing suites

Considerations

• Sold on annual contracts with custom pricing
• Requires training and technical resources to implement fully
• Overkill for smaller businesses or light call volumes

Invoca Pricing

Invoca pricing information is not publicly available.

Best for

Large brands prioritizing analytics depth, compliance, and scalable call intelligence.

7. iovox – Best call tracking for Sentiment Analysis

Iovox extends beyond call tracking into SMS, chat, and email analytics. Its developer-friendly environment and NLP capabilities appeal to technical teams building custom workflows.

Strengths

• Omnichannel analytics (voice, SMS, chat, email)
• NLP-driven keyword, sentiment, and outcome detection
• Robust API for custom integrations and workflows

Considerations

• Higher starting price geared toward enterprise budgets
• Requires technical resources to configure effectively
• Less marketer-friendly compared to no-code platforms

iovox Pricing

iovox offers two main plans, each with additional usage-based charges.

1. Professional – $500/mo + usage

Full call tracking and analytics platform with extensive features.

2. Enterprise – $2,000/mo + usage

Custom solution for large organizations, global operations, and white-label/volume needs.

Best for

Technical teams needing customizable voice intelligence across multiple channels.

8. Marchex – Best call tracking for improving customer experience

Marchex stands out for its HIPAA-compliant call recording and storage, making it one of the best options for healthcare providers, dental offices, and regulated industries needing secure call tracking.

Strengths

• HIPAA-compliant call recording and secure storage
• Conversation analytics for customer experience improvement
• Strong fraud detection and compliance monitoring

Considerations

• Custom pricing with limited public transparency
• Interface and onboarding can be heavy for small teams
• Coverage and compliance optimized primarily for US markets

Marchex pricing

Marchex pricing information is not publicly available.

Best for

Enterprises in regulated industries requiring secure and compliant call tracking.

9. Nimbata – Best overall AI call tracking for attributing, analyzing & managing leads

Nimbata is a call tracking and call analytics software that’s designed to make call tracking simple, powerful, and transparent, by providing advanced features to marketers, agencies, and businesses of all sizes. It’s built for attributing phone leads to marketing channels, then pushing only quality call data into sales and marketing tools like Google Analytics 4, Google Ads, HubSpot, and Salesforce.

Nimbata’s star features include a customizable dashboard where you can drag and drop 30+ reports, timeline views for each caller journey, and a Workflow Builder to create rules that send data to your marketing stack, assign lead scores, or tag calls. Its new AI-generated Call Summaries let you instantly see what happened in every conversation, helping you qualify leads faster.

The platform’s pay-per-answered-call model and free entry plan make it accessible, while 24/7 human support ensures help is always available. Geo-routing is included on higher-tier plans, enabling precise caller experiences. Nimbata’s flexibility makes it a top choice for businesses that need attribution, analytics, and lead management in one easy-to-use platform.

Best Features

• Customizable Dashboard: Drag & drop 30+ marketing reports.
• Call Activity: Like a CRM for phone leads, listen, export, tag, and analyze calls.
• Workflow Builder: Build rules to push events, assign value, tag calls, and more.
• AI-generated Call Summaries: Instantly see call outcomes and key points.
• AI Call Intelligence: AI that analyzes conversations and applies tags, dollar values, or take notes for you.
• Pool Calculator: A built-in tool that calculates exactly how many tracking numbers you need.

See them below:

Strengths

• Built-in AI (summaries, insights, classification) in all paid plans
• Pay-per-answered-call model for predictable billing
• Flexible dashboards, easy exports, and seamless setup
• Integrations with GA4, Google Ads, HubSpot, Salesforce, Looker Studio

Considerations

• Reporting integrations focus on the most widely used platforms
• Niche reporting stacks may require Zapier or spreadsheet workflow

Nimbata Pricing

Nimbata offers flexible pricing to support businesses of all sizes, starting with a free entry-level plan and scaling up based on features and usage. All paid plans include some AI features and workflows at no extra charge.

1. Entry (Free) – $0/mo + usage

Basic call tracking plan to get started with one user and one project.

2. Pro – $35/mo + usage

Designed for small businesses needing call flows, basic integrations and growth-friendly tracking.

3. Marketing – $80/mo + usage

For SMEs and freelancers, offering form tracking, advanced integrations and higher project limits.

4. Agency – $120/mo + usage

Built for agencies with unlimited projects, advanced workflows, geo-routing, API access and white-label options.

Best for

Agencies and marketers needing accurate attribution, predictable pricing, and built-in AI without enterprise complexity.

Note: Pricing refers to base license costs; additional usage fees apply.
See our detailed pricing and use our pricing calculator to get your exact pricing quote.

10. Ringba – Best call tracking for pay per callers

Ringba is designed for pay-per-call networks and performance marketers who need precise real-time routing and bidding controls to optimize lead revenue.

Due to its limited scope, users often complain about limited options, inefficiency, and inaccurate reporting.

Strengths

• Real-time programmatic bidding on calls
• Highly customizable routing and IVR logic
• Built for affiliates, publishers, and pay-per-call campaigns

Considerations

• Narrower focus outside of pay-per-call
• Reporting and customer journey insights are more limited
• Not designed for general marketers wanting broader attribution

Ringba Pricing

Ringba offers tiered pricing with base monthly subscription + usage-based fees.

1. Business – $127/month + usage

Base plan for performance campaign tracking and call routing

2. Professional – $197/month + usage

Enhanced routing, white label, more advanced features for agencies & pay-per-call networks.

3. Enterprise – Custom pricing + usage

Fully tailored plan with custom tracking rates, unlimited numbers, real-time bidding, dedicated CSM.

Best for

Media buyers, affiliates, and performance teams optimizing pay-per-call campaigns.

11. WhatConverts – Best call tracking for lead capturing

WhatConverts centralizes calls, forms, chats, and other lead types into a single dashboard, giving agencies a broad overview of full lead acquisition performance.

Strengths

• Tracks all lead types with keyword-level attribution
• Clean reporting and customizable lead views
• Great for agencies managing multiple clients

Considerations

• Advanced call routing and handling require higher-tier plans
• Some CRM and platform integrations may need workarounds
• Pricing increases significantly for larger teams or agencies

What Converts Pricing

WhatConverts offers multiple tiered plans for single accounts and agency accounts, each with usage-based additions.

1. Call Tracking – $30/mo

Entry-level plan for tracking phone calls and texts.

2. Plus – $60/mo

Tracks calls, forms, and chats; adds campaign & keyword reporting.

3. Pro – $100/mo

Includes advanced tracking flows, report builder, HIPAA/GDPR compliance.

4. Elite – $160/mo

Full-feature tier with customer journey view, multi-click attribution, lead intelligence.

5. Agency Plans – from $500/mo (Plus) until $1250/mo (Elite)

For agencies with multiple client accounts and multi-account reporting.

Best for

Agencies wanting multi-channel lead tracking and clear attribution across clients.

Which is the best call tracking software for you?

If you’re still reading, congrats. You’re serious about finding the right call tracking tool.
But here’s the truth: there’s no one-size-fits-all solution.

The best call tracking software is the one that fits your goals, your team, and your workflow.

So, we made a table (yes, another one, but a good one) to help you compare options side-by-side based on what actually matters: features, pricing, and use case.

Whether you care about attribution, AI insights, compliance, or pay-per-call performance, we’ll help you find the best fit without wasting hours on demos.

Use Case	Best Call Tracking Tool	Why It Wins	Starting Price
Affordable testing ground for AI features	CallRail	Simple, accessible AI insights for teams testing conversation intelligence.	$45 – $175/mo + usage
Call Intelligence for contact centers	CallTrackingMetrics	Blends call tracking with robust contact-center tools and monitoring.	$65 – $1999/mo + usage
Quick setup for basic functions	Convirza	Easy setup with straightforward call flows and automated scoring.	$29 – $149/mo + usage
BI-focused teams needing custom analytics	Infinity	Built for deep analytics with native Power BI and Tableau integrations.	$249/mo – $349 + usage
Enterprise & compliance-heavy	Invoca	Enterprise-grade conversation intelligence with strong compliance.	Custom pricing
Best for speech & sentiment analytics	Iovox	Advanced NLP sentiment analysis across calls, SMS, chat, and email.	$500 – $2,000/mo + usage
Secure, regulated industry compliance	Marchex	HIPAA-ready call tracking tailored for regulated industries.	Undisclosed
All-in-one AI & attribution	Nimbata	Built-in AI and clear attribution with transparent, flexible pricing.	$0 – $120/mo + usage
Pay-per-call & media buying	Ringba	Real-time call bidding and routing for pay-per-call marketers.	$127 – $197/mo + usage
Best for agencies with multi-channel leads	WhatConverts	Unified tracking for calls, forms, and chats with clear lead attribution.	$30 – $1,250/mo + usage

Before committing, take full advantage of free trials or free plans, and always book a 1:1 demo. This is your chance to test its interface, responsiveness, pricing, and compatibility with your call volume. Make sure your chosen platform has transparent pricing, like Nimbata’s pay-per-answered-call plans, and integrations that streamline your workflows. If you’re serious about lead attribution, opt for platforms that help you understand your calls.