NIMBATA FEATURES

The Nimbata call tracking features suite

Track sources. Record conversations. Route smarter. Everything you need to turn phone calls into marketing insight.

WHERE +7,000 BRANDS TURN FOR CALL INTELLIGENCE

Tracking & Attribution

Connect calls back to marketing sources and campaigns

DNI (Dynamic Number Insertion)

Swap phone numbers on your website dynamically based on each visitor’s source.

Custom URL Parameters

Pass UTM parameters and custom URL variables into your call data. Enrich every call record with the full marketing context.

Tracking Numbers

Local and toll-free numbers that capture every call back to the source that drove it. Assign unique numbers to campaigns, channels, or landing pages.

Call Handling & Routing

Control how calls flow, reach agents, and are managed in real time

Call Capping

Set a maximum number of calls a tracking number can receive and prevent budget overruns

Call Greetings

Play a custom audio message when a caller connects. Set the right first impression and communicate key info

Call Routing

Direct incoming calls to the right person, team, or location based on rules you define. Reduce transfers and cut wait times,

Call Whispers

Play a short message to your agent just before they’re connected to a caller — including the ad source, keyword, or campaign that drove the call.

Caller ID

Choose what appears on your screen – anonymous, tracking, or destination number – and identify lead source and campaign performance.

Keypad Entry / IVR

Guide callers through a menu using keypad inputs. Qualify intent, route to the right team, or collect data.

Voicemail

Capture calls that go unanswered with a branded voicemail prompt. Never lose a lead to a missed call.

Call Surveys

Score and classify calls on the spot. Tag calls instantly with one simple digit press and keep your lead insights clean.

Conversation Intelligence

Capture, analyze, and extract insight from call content

Call Recording

Record inbound calls automatically and store them for review. Never miss a detail from an important conversation.

Call Transcriptions

Convert call audio into searchable, readable text. Review conversations at a glance & pull out key moments.

Call Summaries

Get an AI-generated summary of each call’s key points. Understand what happened in a call fast, without reading a full transcript.

Call Notes

Surface the insights that actually matter with AI notes. Define exactly what to capture—like intent, follow-ups, or requirements—so your team focuses on high-value leads.

Call Tags

Label calls with custom tags to classify leads, flag outcomes, or group conversations by type.

Call Values

Assign a monetary value to individual calls or call outcomes. Bring revenue context into your call data.

Rating

Score calls automatically based on quality or outcome. Identify your best-performing campaigns, numbers, and agents at a glance.

Custom Fields

Create your own data fields to capture information that’s specific to your business. Go beyond default call data.

Reporting & Notifications

Surface data and keep your team in the loop

Email Notifications

Get instant email alerts when a call comes in, is missed, or meets conditions you define. Stay on top of high-priority leads without being glued to the dashboard.

Export Leads

Export your call and lead data in one click and uncover behaviors, preferences, and insights that sharpen your marketing and sales strategies.

SMS

Connect with leads and customers via text right from your tracking numbers – receive, reply, and stay in touch without missing conversations.

Built-in Tools

Everything you need to plan, build, and automate — without leaving Nimbata

Number Pool Calculator

Get the exact number of tracking numbers you need to ensure accurate attribution and no budget leaks.

Call Flow Builder

Automate the way incoming calls move through your business. Set greetings, routing rules, IVR menus, and fallback options — all in one place

Workflow Builder

Automate what happens when a call meets your criteria. Trigger actions like tagging, notifications, or CRM updates based on call outcomes.

Agency & Growing Teams tools

The infrastructure to scale call tracking across clients, teams, and brands

White Label

Rebrand the Nimbata platform with your own logo, colors, and domain. Deliver a seamless, professional experience to clients under your brand.

Projects

Organize tracking numbers, campaigns, and call data into separate client or brand workspaces. Keep everything the right data in the right place.

User Permissions

Control exactly what each team member or client can access, view, or edit. Grant the right level of access to the right people and keep sensitive data where it belongs.

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