Infinity is a reliable call tracking platform, that helps businesses capture call data, analyze customer interactions, and optimize marketing campaigns. However, it’s not a one-size-fits-all solution. Many users find themselves exploring Infinity alternatives due to pricing, feature limitations, or the need for more flexible integrations.
In this article, we’ll dive into why businesses seek Infinity alternatives and explore the top options, including Nimbata, CallRail, Invoca, CallTrackingMetrics, WhatConverts, and Ringba, to help you find the right fit for your call tracking needs.
What is Infinity? An Infinity overview
Infinity is a call tracking and analytics platform designed to help businesses measure the impact of their marketing efforts by tracking inbound calls. It offers AI-driven insights, Smart Outcomes for lead management, and integrations with popular CRMs and marketing tools.
Why are users looking at Infinity alternatives?
While Infinity is a solid platform, some users may seek alternatives due to:
- Pricing: Higher costs compared to competitors, with no free trial available.
- Complexity: A steep learning curve for beginners.
- Limited automation: Users may want more advanced or flexible AI and automation options.
- Integrations: Businesses needing broader or more seamless integrations.
- Customer support: Inconsistent support experiences reported by some users.
What makes for a good Infinity alternative?
When considering Infinity alternatives, here are the key features and capabilities to look for:
- Comprehensive analytics: In-depth call reporting, customer journey tracking, and customizable dashboards.
- Lead management: Tools to tag, filter, and qualify leads.
- AI and automation: Automated workflows, AI summaries, and conversational intelligence.
- Integrations: Seamless connections with CRMs, ad platforms, and other marketing tools.
- Pricing flexibility: Transparent and affordable plans, ideally with pay-as-you-go options.
- Responsive support: Access to live chat, knowledge bases, and timely customer support.
A quick look at the best Infinity alternatives
| Call Tracking Platform | Use Case | Free Trial | Paid Plans |
|---|---|---|---|
| Infinity | Best for enterprise-level call tracking with advanced customization | Not available | Starts at $199/month + usage costs |
| Nimbata | Best overall call tracking for attributing, analyzing & managing leads | 14-day free trial | Starts at $35/month + usage costs |
| CallRail | Best call tracking for analyzing call data | 14-day free trial | Starts at $50/month + usage costs |
| Invoca | Best call tracking for conversation analytics | Not available | Not disclosed |
| CallTrackingMetrics | Best call tracking for inbound and outbound call tracking | Not available | Starts at $79/month + usage costs |
| WhatConverts | Best call tracking for lead attribution | 14-day free trial | Starts at $30/month + usage costs |
| Ringba | Best call tracking for pay per callers | Free trial available | Starts at $147/month + usage costs |
The closest Infinity alternative for marketers
| Tool | Nimbata | Infinity |
| Best Feature | -AI Call Summaries -Automation builder -Configurative Native Integrations with Integration Triggers -Global Coverage -Manager Account {For Agencies} -50+ Report Collection -Live Chat Support with Call Tracking Experts [12-min Response Rate] -Unique Pricing Model {Pay only per answered Call} | -Smart Outcomes -Smart Match |
| Best For | SMBs, Agencies, Inhouse Marketers, Business Owners | Best for enterprise-level call tracking with advanced customization |
| Most Important Con | Low availability on AI features | High starting price and additional usage costs |
| Pricing | $35/per month + usage to $120/per month + usage | $199/per month + usage to $299/per month + usage |
| Customer Support | All users get: -Knowledge Base -Guided Demos & Live Walkthroughs -Ticket Support –Live Chat with Experts | -Knowledge base -Ticket Submission -Live Chat -Demo |
Nimbata vs. Infinity: Integrations
Integrations are vital for call tracking, as they allow you to connect call data with your existing marketing tools, CRMs, and analytics platforms.
Nimbata offers a wide range of integrations with popular tools like Google Ads, Google Analytics, Slack, and HubSpot. For custom connections, Nimbata’s easy-to-use webhook lets you sync call data directly into your workflows, ensuring seamless data sharing. This flexibility means you can create automated processes tailored to your business needs, eliminating manual work and data silos.
Infinity, on the other hand, integrates with CRM platforms and ad tools, but users have mentioned occasional difficulties when setting up more complex workflows. While it covers the basics, it may fall short for businesses needing more adaptable integrations.
Nimbata vs. Infinity: Analytics
Strong analytics are the foundation of any call tracking platform, helping you move beyond basic call logs to truly understand your customer journey.
Nimbata shines with over 50+ customizable reports, real-time dashboards, and timeline reports that map the entire customer journey, from the first touchpoint to the final conversion. With visitor-level insights and call analytics, you can pinpoint which campaigns drive high-quality calls and which need adjustment. Nimbata’s intuitive interface ensures you can extract insights quickly, without combing through endless data.
Infinity provides call analytics and Smart Outcomes, but its reporting can feel less intuitive. While it tracks essential metrics, some users find the customization options limited, which can be a setback if you rely on in-depth data analysis.
Nimbata vs. Infinity: Lead management
Effective lead management ensures you’re not just tracking calls, you’re turning them into revenue by properly categorizing and prioritizing leads.
Nimbata takes lead management to the next level with form tracking, tagging, lead filtering, and automation. You can automatically classify leads based on criteria you set, helping sales teams focus on high-potential opportunities. Nimbata’s automation tools also reduce manual data entry, ensuring every lead gets the right follow-up at the right time.
Infinity uses Smart Outcomes, linking call data to specific business goals. While helpful, some users report it feels less customizable compared to Nimbata’s granular filtering and tagging options. For businesses wanting more control over lead qualification, Nimbata offers a more tailored experience.
Nimbata vs. Infinity: AI & Automations
Automation and AI are essential for scaling call tracking efforts and reducing manual work.
Nimbata features an intuitive automation builder, allowing you to create workflows without technical expertise. It also offers AI-generated call summaries and conversational intelligence, helping you quickly extract insights from call transcripts. This means you spend less time reviewing calls and more time strategizing based on AI-powered data.
Infinity leverages AI for Smart Outcomes, but its automation options are less flexible. Businesses needing highly customizable workflows may find Nimbata’s tools better suited for advanced campaign management.
Nimbata vs. Infinity: Customer Support
Reliable customer support is crucial when issues arise. Delays can cost you valuable leads.
Nimbata stands out with live chat support and an impressive 12-minute response time. Whether you need help setting up an integration or customizing a report, their team is ready to assist. Nimbata also offers a comprehensive helpdesk library and live demos to get users up to speed quickly.
Infinity provides support through email and help articles. While helpful, some users have reported slower response times, which can be frustrating when you need urgent assistance.
Nimbata vs. Infinity: Pricing
Pricing transparency ensures you know exactly what you’re paying for, without hidden fees.
Nimbata keeps pricing flexible and affordable, charging only for answered calls, so you’re not paying for wrong numbers or missed calls. This pay-as-you-go model means you only invest in actual customer interactions, making it a cost-effective solution for businesses of all sizes.
| Plans | Entry | Pro | Marketing | Agency |
| Free | $35 | $80 | $120 | |
| Features | Offline Call Tracking Online Call Tracking Pre-built Marketing Reports Spam Filter | Call Recordings + Greetings Call Flows Google Analytics Email Notifications | Form Tracking Automation Triggers Advanced Call Addons CRM Integration Slack | Unlimited Projects Advanced Call Flows Geo Routing Salesforce Integration API Dedicated Support & Training |
| Automations | – | 1 | 3 | Unlimited |
| Seats | 1 | 4 | 25 | Unlimited |
| Projects per account | 1 | 2 | 5 | Unlimited |
| Customer Support | Help desk Ticket submission | All in free + Chat & email | All in previous plans | All in previous plans + Dedicated support Training |
Infinity’s plans are seen as expensive by some users, with no free trial. This makes it harder to test the platform’s capabilities without committing to a paid plan, which may deter budget-conscious businesses.
Nimbata vs. Infinity: Customer reviews
It would be useful to check out some reviews too. See what the users have to say about these two platforms.
Let’s check out Nimbata first.
And now, Infinity.
Other Infinity alternatives
CallRail: The best Infinity alternative for analyzing call data
Best for: Big Agencies & Enterprises
Price starts at: $50/month
Use case: Best call tracking for analyzing call data
CallRail is a go-to solution for businesses looking for a well-rounded call tracking platform. It comes equipped with powerful features like call recording, dynamic number insertion, and in-depth analytics. Known for its user-friendly interface and smooth integrations with marketing and CRM tools, CallRail is a flexible choice for agencies and marketers aiming to streamline their call tracking and campaign attribution efforts.
- Key Terms Spotted Report: CallRail provides the user with reports on the keywords and phrases most used during calls. These reports also highlight which calls that featured those keywords, can be marked as qualified leads.
- Sentimental Analysis: Callrail’s sentiments feature analyses incoming calls. This reduces manual labor and makes listening to call transcripts obsolete. It also shows the overall sentiment of a call and helps the user make better decisions based on them.
- Lead Center: Lead Center is a communications hub that unifies calls, texts, and chats into a single inbox, giving businesses a real-time view of every customer interaction. It helps teams respond faster, track leads more effectively and close more deals.
| CallRail | Infinity | |
| Best Feature | -Keyword Spotting -Sentimental Analysis -Copilot | -Smart Outcomes -Smart Match |
| Best For | Big Agencies & Enterprises | Best for enterprise-level call tracking with advanced customization |
| Most Important Con | -Many hidden costs and extra costs for add-ons & Integrations (e.g. Call-flow Steps, SalesForce Integration) -Users have reported being ghosted by support -Not available in the EU. | High starting price and additional usage costs |
| Pricing | $50/month to $150/month, extra for usage | $199/per month + usage to $299/per month + usage |
| Customer Support | -Knowledge base -Ticket-based Support -Demo | -Knowledge base -Ticket Submission -Live Chat -Demo |
And here are some reviews.
Invoca: The best Infinity alternative for conversation analytics
Best for: Big agencies, enterprises, and contact centers.
Price starting at: Not disclosed.
Use case: Best call tracking for conversation analytics
Invoca caters to enterprise-level businesses, specializing in AI-powered call tracking and analytics. It offers sophisticated conversation intelligence tools that analyze call data to uncover trends and growth opportunities. Invoca stands out for its ability to manage complex call tracking requirements, delivering valuable insights into customer interactions and marketing performance.
Here are its main benefits:
- AI-Powered Analytics: Invoca’s AI-Powered conversation analytics allows for deep views into customer interactions. Users can receive valuable data from them and plan their sales strategy accordingly. The AI can also score an agent’s performance, create transcripts, and automate many processes and actions.
- Marketing Reports: Invoca can generate reports that provide full attribution for every conversion achieved through the phone. Marketing teams thus gain an edge in their planning and strategy.
| Tool | Invoca | Infinity |
| Best Feature | -AI Conversational Analysis -Robust Marketing Reports | -Smart Outcomes -Smart Match |
| Best For | Big Agencies, Enterprises, Contact Centers | Best for enterprise-level call tracking with advanced customization |
| Most Important Con | Many advanced features are paid extra as an addon | High starting price and additional usage costs |
| Pricing | Not disclosed | $199/per month + usage to $299/per month + usage |
| Customer Support | Not disclosed | -Knowledge base -Ticket Submission -Live Chat -Demo |
Let’s see some reviews now.
CallTrackingMetrics: The best Infinity alternative for inbound and outbound call tracking
Best for: Multi-client Agencies & Enterprises
Price starting at: $79/month
Use case: Best call tracking for inbound and outbound call tracking
CallTrackingMetrics provides a comprehensive suite of features such as call tracking, call recording, and in-depth analytics. It’s especially recognized for its flexible reporting options and automation tools. This platform is ideal for businesses of any scale, from small agencies to large enterprises, aiming to enhance their marketing strategies with valuable call data insights.
- Friendly User Interface: Many customers find CalltrackingMetrics’ UI easy to use. They consistently mark it down as very friendly, simple, and efficient. It allows them to perform tasks fast and without any difficulties.
- Integrations: CallTrackingMetrics comes equipped with a vast array of integrated software. Google Analytics, Slack, Zoom, and dozens of other apps and tools are available. Users can easily transfer data from one platform to another. This improves their workflow, removes time-consuming tasks, and generally makes work easier. CallTrackingMetrics can also integrate with a variety of CRMs such as Hubspot, Pipedrive, and Mailchimp.
- Ease of use: User reviews agree that CallTrackingMetrics is easy to install and start operating. It doesn’t require any particular technical expertise. People with different levels of digital skills can learn to use it in a reasonable amount of time. Thus, CallTrackingMetrics saves them lots of effort and doesn’t waste any more work hours than needed.
| CallTrackingMetrics | Infinity | |
| Best Feature | Smart Router – AskAI – Form Reactor | -Smart Outcomes -Smart Match |
| Best For | Enterprises with huge call volumes | Best for enterprise-level call tracking with advanced customization |
| Most Important Con | Many advanced features are locked behind more expensive plans | High starting price and additional usage costs |
| Pricing | $79/per month + usage to $1999/per month + usage | $199/per month + usage to $299/per month + usage |
| Customer Service // Support | For every user: -Knowledge base -Live and recorded training -Ticket portal -CTM offers more support options to its higher plans | -Knowledge base -Ticket Submission -Live Chat -Demo |
Below are some customer reviews you might useful.
WhatConverts: The best Infinity alternative for lead attribution
Best for: SMBs, Agencies, Inhouse Marketers, Business Owners
Price starting at: $30/month
Use case: Best call tracking for lead attribution
WhatConverts is an all-in-one call tracking solution that also monitors form submissions and chat interactions, giving a complete picture of lead generation activities. With its robust analytics and seamless integrations with top marketing platforms, it’s an invaluable tool for marketers aiming to gain a deeper understanding of their lead generation performance.
- Chat tracking: WhatConverts captures complete chat transcripts alongside lead details, linking each chat back to its marketing source, campaign, or keyword. Chat events are sent directly to Google Analytics, helping you map conversion funnels and see which efforts drive engagement. Full chat tickets are stored with detailed marketing data for a clear view of each lead’s journey.
- Value leads: Assign and track lead value by integrating directly with your CRM. Use the Leads Dashboard to qualify leads, assign sales value, and track ROI for each campaign, giving you a clear picture of your marketing’s impact.
| Tool | WhatConverts | Infinity |
| Best Feature | -Automated Spam Blocking -HIPAA Compliant Call Tracking -Chat Tracking | -Smart Outcomes -Smart Match |
| Best For | SMBs, Agencies, Inhouse Marketers, Business Owners | Best for enterprise-level call tracking with advanced customization |
| Most Important Con | Low availability on AI features | High starting price and additional usage costs |
| Pricing | $30/per month + usage to $160/per month + usage | $199/per month + usage to $299/per month + usage |
| Customer Support | Available to All Users: -Knowledge base Demo -Live Walkthrough -Ticket Submission -Live Chat | -Knowledge base -Ticket Submission -Live Chat -Demo |
Some interesting reviews are following.
Ringba: The best Infinity alternative for pay-per-callers
Best for: Pay-per-callers
Price starts at: $147/month + usage
Best for: Best call tracking for pay-per-callers
Ringba is a call tracking and analytics platform designed specifically for performance marketers and agencies. It provides sophisticated features like real-time call tracking, dynamic number insertion, and in-depth analytics. With its strong emphasis on performance marketing, Ringba is a solid choice for businesses aiming to maximize the effectiveness of their call-driven campaigns.
- Interactive Voice Response: Users can easily create interactive voice response trees that reduce labor costs. They can route calls by keywords, demographics, location, and many other parameters as well.
- Ring Tree: Ringba is integrated with the world’s largest call buyers. Users can access and bid on them in their own real-time marketplace. It’s completely no-code and can be scaled to no end.
- Instant Caller Profile: Ringba provides its users with data on the caller before they even pick up the phone to answer. There are no minimus and this data can be integrated with the IVRs to create a seamless routing experience.
| Tool | Ringba | Infinity |
| Best Feature | -Enhanced caller-level data -Ring Tree -Interactive Voice Response | -Smart Outcomes -Smart Match |
| Best For | Pay-per-callers | Best for enterprise-level call tracking with advanced customization |
| Most Important Con | Ringba’s solution is targeted specifically on pay-per-callers & lead generation agencies managing huge affiliate networks. | High starting price and additional usage costs |
| Pricing | $147/month + usage | $199/per month + usage to $299/per month + usage |
| Customer Support | -Knowledge base -Phone Support -Demo | -Knowledge base -Ticket Submission -Live Chat -Demo |
Let’s check out some reviews now.
What do the users have to say?
Below, we have a table with the aggregate customer reviews for all solutions presented in this article.
| G2 | Capterra | TrustPilot | |
| Nimbata | 4.7 | 4.7 | 4.5 |
| Infinity | 4.7 | 4.7 | – |
| CallRail | 4.6 | 4.5 | 4.3 |
| Invoca | 4.5 | 4.5 | 3.7 |
| CallTrackingMetrics | 4.5 | 4.6 | 3.3 |
| Ringba | 4.9 | 4.9 | – |
Takeaway
Nimbata stands out as an excellent Infinity alternative, offering affordable pricing, flexible integrations, and powerful AI features like automated call summaries. With a user-friendly interface, customizable reports, and 24/7 support, Nimbata is perfect for businesses of all sizes looking to optimize their marketing efforts.
Other alternatives include:
- CallRail: Ideal for analyzing call data with powerful keyword spotting and sentiment analysis.
- Invoca: Best for conversation analytics, offering AI-powered insights and robust marketing reports.
- CallTrackingMetrics: A comprehensive solution for inbound and outbound tracking with flexible reporting and automation tools.
- WhatConverts: Great for lead attribution with additional chat and form tracking.
- Ringba: Tailored for pay-per-callers, offering advanced call tracking and real-time marketplace integration.
In conclusion, while Infinity serves enterprise-level needs, Nimbata and other alternatives offer flexible, cost-effective solutions with enhanced features that can better align with your specific business requirements.
