In marketing, understanding what drives leads and conversions is non-negotiable. And while it’s easy to do this for browser or social media ads, when it comes to phone leads, there is only one solution. Call tracking.
Convirza is a well-known player in the call tracking space, offering features like call recording, conversation analytics, and automated scoring. However, some users find Convirza’s interface complex, others mention pricing that scales quickly, and some seek more flexible integrations or better customer support.
If you are looking for a Convirza alternative, you are not alone. In this article, we will explore how Convirza compares to Nimbata and five other alternatives: CallRail, Invoca, CallTrackingMetrics, WhatConverts, and Ringba.
Let’s dive in.
What is Convirza? A Convirza overview
Convirza is a call tracking and conversation analytics platform designed to help businesses capture, analyze, and optimize phone leads. At its core, Convirza offers features like call recording, call scoring, and AI-driven conversation analysis. One of Convirza’s standout capabilities is its automation builder, which lets users set triggers and workflows based on call data. For instance, businesses can automatically route calls, trigger follow-up emails, or assign leads to sales reps based on predefined criteria.
In addition, Convirza provides in-depth reporting, helping marketers identify which campaigns drive the most valuable phone leads and how those conversations impact conversions. These reports can be customized, giving businesses the flexibility to focus on the metrics that matter most.
Why are users looking at Convirza alternatives?
Let’s break down the main reasons why marketers, agencies, and business owners might start looking for a Convirza alternative:
1. Automation limitations
While Convirza offers an automation builder, some users find it less intuitive or customizable compared to competitors. This can be a drawback for marketers looking to create highly specific triggers and workflows tailored to their lead management strategies.
2. Complex user interface
Several users report that Convirza’s platform can be challenging to navigate, especially for those new to call tracking software. The steep learning curve often means more time spent training teams and troubleshooting issues instead of focusing on optimizing campaigns.
3. Limited flexibility in integrations
Seamless integrations are critical for marketers who rely on CRMs, ad platforms, and analytics tools. Some users have expressed frustration over Convirza’s limited native integrations or the extra effort required to set up custom workflows.
4. Customer support concerns
Reliable customer support is a must for any call tracking solution, but reviews suggest mixed experiences with Convirza’s support team. Users mention slow response times or unhelpful interactions, which can be a major roadblock when managing time-sensitive campaigns.
A quick look at the best Infinity alternatives
In the following sections, we’ll break down how Nimbata stacks up against Convirza, along with other top competitors like CallRail, Invoca, CallTrackingMetrics, WhatConverts, and Ringba.
| Call Tracking Platform | Use Case | Free Trial | Paid Plans |
|---|---|---|---|
| Convirza | Best call tracking for call scoring and automation | Not available | Starts at $29/month + usage costs |
| Nimbata | Best overall call tracking for attributing, analyzing & managing leads | 14-day free trial | Starts at $35/month + usage costs |
| CallRail | Best call tracking for analyzing call data | 14-day free trial | Starts at $50/month + usage costs |
| Invoca | Best call tracking for conversation analytics | Not available | Not disclosed |
| CallTrackingMetrics | Best call tracking for inbound and outbound call tracking | Not available | Starts at $79/month + usage costs |
| WhatConverts | Best call tracking for lead attribution | 14-day free trial | Starts at $30/month + usage costs |
| Ringba | Best call tracking for pay per callers | Free trial available | Starts at $147/month + usage costs |
Nimbata: The closest Convirza alternative for marketers
Nimbata is one of the most compelling Convirza alternatives. With a seamless experience for tracking, analyzing, and optimizing phone leads, it’s a well-rounded tool that will satisfy every marketer’s needs.
While Convirza leans heavily on complex automation and scoring models, Nimbata focuses on giving marketers practical tools they can set up and use without a steep learning curve.
Let’s take a closer look at how exactly Nimbata compares to Convirza.
| Tool | Nimbata | Convirza |
| Best Feature | -AI Call Summaries -Automation builder -Configurative Native Integrations with Integration Triggers -Global Coverage -Manager Account {For Agencies} -50+ Report Collection -Live Chat Support with Call Tracking Experts [12-min Response Rate] -Unique Pricing Model {Pay only per answered Call} | -Conversation Analytics -AI Voice Agents -VoiP |
| Best For | Low availability of AI features | Inhouse Marketers, Customer Service Departments, SMBs |
| Most Important Con | Low availability on AI features | Buggy performance, clunky UI |
| Pricing | $35/per month + usage to $120/per month + usage | $29/per month + usage to 1$149/per month + usage |
| Customer Support | All users get: -Knowledge Base -Guided Demos & Live Walkthroughs -Ticket Support –Live Chat with Experts | -Knowledge base -Demo -Phone Support |
Nimbata vs. Convirza: Integrations
Let’s break down how Nimbata and Convirza compare when it comes to integrations.
Nimbata takes a more intuitive approach to integrations, making it easy for marketers to connect their favorite tools without a steep learning curve. Key integration options include:
- Native CRM integrations: Salesforce, HubSpot, Pipedrive, Zoho CRM.
- Ad platforms: Google Ads, Facebook Ads, Microsoft Ads.
- Analytics tools: Google Analytics (GA4), Google Tag Manager.
- Automation: Zapier, plus integration triggers to automate lead distribution, notifications, and campaign actions.
- Reporting: Google Data Studio, Slack notifications, and custom webhooks.
Nimbata simplifies the process of connecting apps, ensuring marketers can set up and manage integrations in minutes rather than hours.
Convirza on the other hand, focuses heavily on CRM platforms and marketing tools. Their integration options include:
- CRM: Salesforce, HubSpot, Zoho CRM, and more.
- Marketing platforms: Google Ads, Google Analytics, Facebook Ads.
- Automation tools: Zapier for custom workflows.
- Reporting tools: Google Data Studio.
While Convirza does cover key integrations, users often report that setting them up can be complex.
Nimbata vs. Convirza: Analytics
Now, let’s talk about Nimbata’s and Convirza’s analytics capabilities.
Nimbata’s timeline reports provide a granular view of your customer journey, allowing you to track every touchpoint from the first call to the final conversion. Additionally, Nimbata’s customizable dashboards offer the flexibility to visualize your data in the way that works best for you. Whether you’re tracking performance by campaign, channel, or any other variable, Nimbata’s dashboards can be adjusted to fit your specific needs.
With 50+ pre-built reports covering everything from lead attribution to call performance, marketers can dig deep into their data to identify trends, spot opportunities, and refine their strategies. Nimbata’s advanced analytics capabilities allow you to leverage AI-powered features like call summarization and sentiment analysis, providing a deeper understanding of customer intent and behavior.
In terms of reporting, Convirza offers in-depth analytics, helping marketers understand which campaigns are driving the most valuable phone leads. The platform’s reports are highly customizable, so businesses can focus on the metrics that matter most to them. Convirza also offers a variety of pre-built reports, such as those related to lead source attribution, conversion rates, and campaign performance, making it easier for businesses to track the effectiveness of their marketing efforts.
Nimbata vs. Convirza: Lead management
Both Nimbata and Convirza offer robust lead management features, but the approaches they take differ.
Nimbata excels at making lead management efficient and flexible. One of its standout features is tagging, which allows users to categorize calls based on their specific attributes. Nimbata also provides powerful automations that allow marketers to take actions based on specific lead behaviors. For example, businesses can automatically qualify leads based on call duration or call sentiment, and then route them to the appropriate sales rep or tool for further action.
Nimbata’s form tracking is another key feature. By tracking form submissions alongside phone leads, marketers can get a comprehensive view of the lead funnel, helping them to understand how leads are engaging across both channels. Lastly, integration triggers enhance its lead management capabilities by allowing seamless connections with CRMs, email marketing tools, and other software. This enables users to automatically push qualified leads to their preferred systems
Convirza provides a strong foundation for managing leads, particularly with its Opportunity Assistant. This AI-powered tool analyzes conversations in real time, identifying opportunities and scoring leads based on predefined criteria. The Opportunity Assistant helps sales teams prioritize high-value leads, enabling faster and more informed decision-making.
Nimbata vs. Convirza: AI & Automations
Automations and AI are important in marketing. They cut down on manual labor, speed up processes, and provide another layer of analytics and understanding of insights. Let’s see what Nimbata and Convirza have to offer in that regard.
One of Nimbata’s most notable features is AI-generated call summaries, which automatically generate concise, insightful overviews of conversations. This feature allows businesses to quickly analyze customer interactions and pinpoint key moments in a call without having to listen to the entire recording.
Additionally, Nimbata’s Automation Builder allows users to create custom automations that improve lead management without the need for a developer. The ability to spot keywords and phrases during calls further enhances the platform’s value, allowing for real-time insights into lead intent and campaign performance.
Finally, Nimbata’s Conversational Intelligence includes the ability to track sentiment and analyze specific keywords and phrases that might indicate a strong lead.
Convirza, similarly, integrates AI-driven conversation analytics to optimize call data. Their AI-powered Opportunity Assistant helps sales teams by analyzing conversations in real-time and automatically scoring leads based on predefined criteria. Convirza also boasts a conversation analytics suite that includes real-time transcription and keyword spotting, helping businesses better understand the impact of their calls.
However, Convirza’s automation builder can be more complex to navigate, with some users reporting difficulties in creating tailored triggers and workflows. While Convirza offers the flexibility to automate certain actions based on call data, it lacks the same level of simplicity and customization as Nimbata’s automation tools.
Nimbata vs. Convirza: Customer Support
Customer support is a critical factor when choosing a call tracking platform. Here’s how Nimbata and Convirza compare in this area:
Nimbata offers multiple channels of communication, including live chat support with call tracking experts. With an impressive 12-minute average response time, users can expect quick resolutions to their issues, which is crucial for time-sensitive campaigns. In addition to live chat, Nimbata provides comprehensive self-help resources such as a detailed knowledge base, demo videos, and live walkthroughs to help users get the most out of the platform.
Convirza, while offering customer support via phone, email, and its knowledge base, has received mixed reviews regarding the quality and responsiveness of its support. Some users report slow response times and a lack of helpful interactions, which can be frustrating when dealing with urgent issues. While Convirza does provide demos and has a phone support option, the support experience has been a point of contention for many users.
Nimbata vs. Convirza: Pricing
| Plans | Entry | Pro | Marketing | Agency |
| Free | $35 | $80 | $120 | |
| Features | Offline Call Tracking Online Call Tracking Pre-built Marketing Reports Spam Filter | Call Recordings + Greetings Call Flows Google Analytics Email Notifications | Form Tracking Automation Triggers Advanced Call Addons CRM Integration Slack | Unlimited Projects Advanced Call Flows Geo Routing Salesforce Integration API Dedicated Support & Training |
| Automations | – | 1 | 3 | Unlimited |
| Seats | 1 | 4 | 25 | Unlimited |
| Projects per account | 1 | 2 | 5 | Unlimited |
| Customer Support | Help desk Ticket submission | All in free + Chat & email | All in previous plans | All in previous plans + Dedicated support Training |
Convirza’s entry-level plan starts at $29 per month plus usage fees, making it slightly cheaper than Nimbata’s $35 per month Pro plan. However, things start to shift as you move up the tiers.
Nimbata’s Marketing plan comes in at $80 per month, compared to Convirza’s $99 per month plan. That’s a $19 saving each month, which adds up for growing businesses looking to scale their call tracking efforts.
When you reach the top-tier plans, Nimbata’s Agency plan at $120 and Convriza’s Agency plan at $149 per month, the real difference emerges. Although the price is similar, Nimbata charges for answered calls only, while Convirza bills for every call, regardless of whether it’s a lead or a wrong number.
This means Nimbata’s pricing model is inherently more cost-effective, especially for businesses running high-volume campaigns where unanswered or spam calls can inflate costs. With Nimbata, you’re only paying for real, engaged prospects, not missed opportunities. And this applies to all plans, not just the Agency one.
So while Convirza may sometimes have a lower starting price, Nimbata offers better value as you scale, with more transparent billing.
Nimbata vs. Convirza: Customer reviews
Now we will see some reviews for Nimbata and Convirza to help you make a more informed decision.
First, Nimbata.
And now, Convirza.
Other Convirza alternatives
| Call Tracking Platform | Use Case | Free Trial | Paid Plans |
|---|---|---|---|
| Convirza | Best call tracking for call scoring and automation | Not available | Starts at $29/month + usage costs |
| Nimbata | Best overall call tracking for attributing, analyzing & managing leads | 14-day free trial | Starts at $35/month + usage costs |
| CallRail | Best call tracking for analyzing call data | 14-day free trial | Starts at $50/month + usage costs |
| Invoca | Best call tracking for conversation analytics | Not available | Not disclosed |
| CallTrackingMetrics | Best call tracking for inbound and outbound call tracking | Not available | Starts at $79/month + usage costs |
| WhatConverts | Best call tracking for lead attribution | 14-day free trial | Starts at $30/month + usage costs |
| Ringba | Best call tracking for pay per callers | Free trial available | Starts at $147/month + usage costs |
CallRail: The best Convirza alternative for analyzing call data
Best for: Big Agencies & Enterprises
Price starting at: 50$/month
Use case: Best call tracking for analyzing call data
CallRail stands out as a go-to solution for businesses in need of reliable call tracking. Packed with powerful features like call recording, dynamic number insertion, and in-depth analytics, it simplifies tracking and optimizing inbound calls. Renowned for its user-friendly interface and smooth integrations with leading marketing and CRM platforms, CallRail remains a flexible choice for agencies and marketers alike.
- Key terms spotted report: CallRail provides the user with reports on the keywords and phrases most used during calls. These reports also highlight which calls that featured those keywords, can be marked as qualified leads.
- Sentimental analysis: Callrail’s sentiments feature analyses incoming calls. This reduces manual labor and makes listening to call transcripts obsolete. It also shows the overall sentiment of a call and helps the user make better decisions based on them.
- Lead Center: Lead Center is a communications hub that unifies calls, texts, and chats into a single inbox, giving businesses a real-time view of every customer interaction. It helps teams respond faster, track leads more effectively, and close more deals.
| CallRail | Convirza | |
| Best Feature | -Keyword Spotting -Sentimental Analysis -Copilot | -Conversation Analytics -AI Voice Agents -VoiP |
| Best For | Big Agencies & Enterprises | Inhouse Marketers, Customer Service Departments, SMBs |
| Most Important Con | -Many hidden costs and extra costs for add-ons & Integrations (e.g. Call-flow Steps, SalesForce Integration) -Users have reported being ghosted by support -Not available in the EU. | Buggy performance, clunky UI |
| Pricing | $50/month to $150/month, extra for usage | $29/per month + usage to $149/per month + usage |
| Customer Support | -Knowledge base -Ticket-based Support -Demo | -Knowledge base -Demo -Phone Support |
And here are some reviews.
Invoca: The best Convirza alternative for conversation analytics
Best for: Big agencies, enterprises, and contact centers.
Price starting at: Not disclosed.
Use case: Best call tracking for conversation analytics
Invoca caters to enterprise-level businesses, specializing in AI-powered call tracking and analytics. It offers sophisticated conversation intelligence tools that analyze call data to uncover patterns and opportunities. What sets Invoca apart is its capacity to manage intricate call tracking requirements while delivering actionable insights into customer interactions.
Here are its main benefits:
- AI-powered analytics: Invoca’s AI-powered conversation analytics allows for deep views into customer interactions. Users can receive valuable data from them and plan their sales strategy accordingly. The AI can also score an agent’s performance, create transcripts, and automate many processes and actions.
- Marketing reports: Invoca can generate reports that provide full attribution for every conversion achieved through the phone. Marketing teams thus gain an edge in their planning and strategy.
| Invoca | Convirza | |
| Best Feature | -AI Conversational Analysis -Robust Marketing Reports | -Conversation Analytics -AI Voice Agents -VoiP |
| Best For | Big Agencies, Enterprises, Contact Centers | Inhouse Marketers, Customer Service Departments, SMBs |
| Most Important Con | Many advanced features are paid extra as an addon | Buggy performance, clunky UI |
| Pricing | Not disclosed | $29/per month + usage to $149/per month + usage |
| Customer Support | Not disclosed | -Knowledge base -Demo -Phone Support |
Let’s see some reviews now.
CallTrackingMetrics: The best Convirza alternative for inbound and outbound call tracking
Best for: Multi-client Agencies & Enterprises
Price starting at: 79$/month
Use case: Best call tracking for inbound and outbound call tracking
CallTrackingMetrics provides a comprehensive suite of features, including call tracking, call recording, and in-depth analytics. It stands out for its flexible reporting options and powerful automation tools. Designed to support businesses of all sizes, from small agencies to large enterprises, the platform helps streamline marketing strategies by leveraging valuable call data.
- Friendly user interface: Many customers find CalltrackingMetrics’ UI easy to use. They consistently mark it down as very friendly, simple, and efficient. It allows them to perform tasks fast and without any difficulties.
- Integrations: CallTrackingMetrics comes equipped with a vast array of integrated software. Google Analytics, Slack, Zoom, and dozens of other apps and tools are available. Users can easily transfer data from one platform to another. This improves their workflow, removes time-consuming tasks, and generally makes work easier. CallTrackingMetrics can also integrate with a variety of CRMs such as Hubspot, Pipedrive, and Mailchimp.
- Ease of use: User reviews agree that CallTrackingMetrics is easy to install and start operating. It doesn’t require any particular technical expertise. People with different levels of digital skills can learn to use it in a reasonable amount of time. Thus, CallTrackingMetrics saves them lots of effort and doesn’t waste any more work hours than needed.
| Tool | CallTrackingMetrics | Convirza |
| Best Feature | Smart Router – AskAI – Form Reactor | -Conversation Analytics -AI Voice Agents -VoiP |
| Best For | Enterprises with huge call volumes | Inhouse Marketers, Customer Service Departments, SMBs |
| Most Important Con | Many advanced features are locked behind more expensive plans | Buggy performance, clunky UI |
| Pricing | 79$/per month + usage to 1999$/per month + usage | $29/per month + usage to $149/per month + usage |
| Customer Support | For every user: -Knowledge base -Live and recorded training -Ticket portal -CTM offers more support options to its higher plans | -Knowledge base -Demo -Phone Support |
WhatConverts: The best Convirza alternative for lead attribution
Best for: SMBs, Agencies, Inhouse Marketers, Business Owners
Price starting at: $30/month
Use case: Best call tracking for lead attribution
WhatConverts is a dynamic call tracking solution that goes beyond calls, capturing form submissions and chat interactions to deliver a comprehensive view of lead generation. With robust analytics and seamless integrations with top marketing platforms, it empowers marketers to track and analyze every touchpoint, offering clear insights into their lead generation performance.
Chat tracking: WhatConverts captures complete chat transcripts alongside lead details, linking each chat back to its marketing source, campaign, or keyword. Chat events are sent directly to Google Analytics, helping you map conversion funnels and see which efforts drive engagement. Full chat tickets are stored with detailed marketing data for a clear view of each lead’s journey.
Value leads: Assign and track lead value by integrating directly with your CRM. Use the Leads Dashboard to qualify leads, assign sales value, and track ROI for each campaign, giving you a clear picture of your marketing’s impact.
| Tool | WhatConverts | Convirza |
| Best Feature | -Automated Spam Blocking -HIPAA Compliant Call Tracking -Chat Tracking | -Conversation Analytics -AI Voice Agents -VoiP |
| Best For | SMBs, Agencies, Inhouse Marketers, Business Owners | Inhouse Marketers, Customer Service Departments, SMBs |
| Most Important Con | Low availability on AI features | Buggy performance, clunky UI |
| Pricing | $30/per month + usage to $160/per month + usage | $29/per month + usage to $149/per month + usage |
| Customer Support | Available to All Users: -Knowledge base Demo -Live Walkthrough -Ticket Submission -Live Chat | -Knowledge base -Demo -Phone Support |
Ringba: The best Convirza alternative for pay-per-callers
Best for: Pay-per-callers
Price Starting at: $147/month + usage
Best for: Best call tracking for pay-per-callers
Ringba is a call tracking and analytics platform built for performance marketers and agencies. It delivers cutting-edge features like real-time call tracking, dynamic number insertion, and in-depth reporting. With its strong emphasis on performance marketing, Ringba is an ideal choice for businesses aiming to maximize the impact of their call-driven campaigns.
- Interactive Voice Response: Users can easily create interactive voice response trees that reduce labor costs. They can route calls by keywords, demographics, location, and many other parameters as well.
- Ring Tree: Ringba is integrated with the world’s largest call buyers. Users can access and bid on them in their own real-time marketplace. It’s completely no-code and can be scaled to no end.
- Instant Caller Profile: Ringba provides its users with data on the caller before they even pick up the phone to answer. There are no minimus and this data can be integrated with the IVRs to create a seamless routing experience.
| Tool | Ringba | Convirza |
| Best Feature | -Enhanced caller-level data -Ring Tree -Interactive Voice Response | -Conversation Analytics -AI Voice Agents -VoiP |
| Best For | Pay per Callers | Inhouse Marketers, Customer Service Departments, SMBs |
| Most Important Con | Ringba’s solution is targeted specifically on pay-per-callers & lead generation agencies managing huge affiliate networks. | Buggy performance, clunky UI |
| Pricing | $147/month + usage | $29/per month + usage to $149/per month + usage |
| Customer Support | -Knowledge base -Phone Support -Demo | -Knowledge base -Demo -Ticket Submission |
What do the users have to say?
| G2 | Capterra | TrustPilot | |
| Nimbata | 4.7 | 4.7 | 4.5 |
| Convirza | 4.2 | 4.4 | 3.5 |
| CallRail | 4.6 | 4.5 | 4.3 |
| Invoca | 4.5 | 4.5 | 3.7 |
| CallTrackingMetrics | 4.5 | 4.6 | 3.3 |
| Ringba | 4.9 | 4.9 | – |
Takeaway
While Convirza offers solid call tracking and conversation analytics, it’s not the perfect fit for everyone. Whether you’re seeking more intuitive automations, transparent pricing, or seamless integrations, there’s a range of alternatives that cater to different needs and budgets.
Nimbata is a powerful Convirza alternative, providing marketers with intuitive tools for call tracking, lead attribution, and AI-powered insights.
We also talked about some other options you could consider.
- CallRail: Best for analyzing call data, offering keyword spotting, sentiment analysis, and a user-friendly lead center. Starting at $50/month.
- Invoca: Ideal for enterprises needing AI-powered conversation analytics and advanced marketing reports. Pricing not disclosed.
- CallTrackingMetrics: A great choice for inbound and outbound call tracking with smart routing and form tracking. Starts at $79/month.
- WhatConverts: Perfect for lead attribution, combining form and call tracking with flexible reporting. Starts at $30/month.
- Ringba: Suited for pay-per-call marketers, providing real-time call routing and robust analytics. Starts at $147/month.
Ultimately, the best Convirza alternative depends on your specific goals. If you’re an agency needing detailed reporting, a business focused on AI insights, or a marketer wanting simple yet powerful call tracking, there’s a solution for you.
