CALL TRACKING SOFTWARE
Call tracking software that shows which ads drive phone leads
Nimbata is a phone call analytics software that tracks every inbound call back to its source: channel, campaign, keyword, and ad – so you stop guessing and start scaling what works
TRUSTED BY +7,000 GLOBAL BRANDS
WHY NIMBATA
How call tracking works: from first ring to closed deal
Every call tells you something. We help you decode it in 3 levels:
Marketing Attribution
See what drives calls before you waste another marketing dollar.
Lead quality
Not all calls are leads. Know the difference instantly.
Revenue Impact
Tie phone revenue back to the campaigns that earned it.
Call attribution: decode your data
and replicate what works
1. MARKETING ATTRIBUTION
“Where did they find us”
Track call conversions across channels
Nimbata assigns dynamic tracking numbers to every visitor so you capture the full picture from first click to conversion.
Find the highest converting channels, campaigns, pages, keywords
Not all campaigns that generate calls generate customers. Spot the ones that do and cut the ones burning budget on calls that go nowhere.
Analyze every caller in depth with visitor-level tracking insights
Visitor-level tracking tells you which exact session, landing page, and on-site behaviour led each individual to call.
Reveal all the steps that led to conversion
See every touchpoint before the call that closed: the ad clicked, the page visited, the calls made. Know the full journey, not just the last interaction.
Qualify and analyze every phone call automatically
2. LEAD QUALITY
“Are my leads actually good?”
Turn phone call data into smart insights
Nimbata transcribes, scores, and classifies every call automatically, so you know exactly which calls are real leads, which channels send quality traffic, and where your team’s time is best spent.
From hour-long transcripts to instant summaries & notes
Auto-generated summaries, action items, and notes, without anyone lifting a finger. Your team spends less time on admin and more time closing.
Auto-detect sentiment, purchase intent,
and more
Classify every call, then break it down by channel to see exactly which sources are sending serious buyers and which ones just noise.
Tie every phone lead to real revenue
3. REVENUE IMPACT
“Do my calls convert?”
Learn what your calls are actually worth
Clicks and call volume are not revenue. Assign a dollar value to every inbound call so phone revenue shows up in your dashboards the same way every other conversion does.
Feed real revenue data back into your ad platforms
Push actual deal values and closed revenue back into Google Ads and Meta so the algorithm chases high-value callers.
Send the deal size where the deal closes, straight to your CRM
Every call automatically creates or updates a CRM record with the caller’s details, deal value, and outcome, so your pipeline stays clean.
Send your call data exactly where it belongs.
Don’t just collect data — make it move.
Build workflows that push every call, tag, or value straight into your favorite tools — automatically.
Plus, everything you’d expect from an inbound call analytics platform.
Increase pickup with area-matched tracking numbers.
One line of code. Full attribution, every page, every session.
Native AI records, transcribes, and logs calls in your account language—or any you choose.
Keep everyone in the loop with instant, secure links.
Capture every attribution detail—no signal wasted.
See which terms drive revenue-quality calls.
What customers say about Nimbata call tracking
Hear how 13.000+ teams are transforming
their growth strategy with Nimbata
50% more conversions — instantly revealing missed revenue opportunities.
With Nimbata, we can see which phone calls make money and reinvest away from the ones that don’t.
Aaron Crewe
Founder & Managing Director of Novi.Digital
4.5x growth
Before Nimbata, everything was manual CPC — every day was a new battle. Now, the algorithm knows exactly which jobs bring more money.
Stefan Mitrovic
Performance Marketer
From 10-15 to 200+ phone conversions/month
When clients question lead quality, I just play the call recording. No more debate.
Vasileios Spanoudakis Founder of Skyleads
4,7 out of 5
Frequently asked questions about call tracking
Most teams are live within a single session. Add the Nimbata script to your site, acquire & assign tracking numbers, and you’re tracking calls. No developer required for setups. Prefer to have it done for you? Our team can handle the entire setup through our Jumpstart service.
Call tracking software is a marketing analytics tool that attributes every inbound phone call back to the channel, campaign, keyword, or ad that drove it. It works by assigning unique tracking numbers to your marketing sources — or dynamically swapping numbers per website visitor — so you can measure call volume, call quality, and the revenue generated from phone leads. In short, it gives you the same visibility on calls that you already have on clicks and form fills. Not sure which platform fits your needs? See our comparison of the best call tracking software to find the right match.
Nimbata uses dynamic number insertion (DNI) to assign a unique tracking number to every visitor based on their source. When they call, that number ties back to the exact session, campaign, and keyword that brought them to your site. Everything logs automatically.
Yes. Nimbata integrates with HubSpot, Salesforce, Pipedrive and other major CRMs. Every call automatically creates or updates a contact record with the caller’s details, call outcome, deal value and more, so your pipeline is always current and sales always has context.
Yes. Nimbata supports multi-location businesses and agencies managing multiple clients under one account. Set up separate tracking numbers, dashboards, and reports per location or client, all from a single login.
Beyond call tracking, Nimbata offers Form Tracking to capture and attribute every form submission the same way you track calls, Conversation Intelligence to automatically transcribe, score, and summarise every call, and Outbound Calling to track and measure the performance of your outbound sales calls alongside your inbound leads.
Nimbata charges per call — not per minute. You pay based on the calls you receive, not how long they last, so there are no surprise bills at the end of the month regardless of your average call duration. See all plans on our pricing page.
Have other questions? Contact us so we can help.