The most flexible & impactful way to track and grow your Google Ads leads
Not all leads are created equal! Discover what truly drives revenue by linking your leads directly to results. Automate lead capture, leverage ready-to-use reports for analysis, and set up trigger-based integrations to unlock a clear, actionable view of your campaigns.
Trusted daily by over +7000 Google Ads Experts from leading Brands and Agencies.
Why Google Ads experts trust Nimbata as
their call tracking solution
| Capabilities: | With Nimbata | With Google Ads Native Call Tracking | Impact on KPIs |
| Real Revenue Tracking with AI (AI Value per Call) | ✔️ | ❌ | See revenue per call & true ROAS |
| AI Lead Quality & Intent Tags (Qualified, Booking, Quote, Spam) | ✔️ | ❌ | ↑ % Qualified Calls · faster spend reallocation |
| Send qualified/value signals back to Google Ads | ✔️ | ❌ | Smarter Smart Bidding; scale winners |
| Landing page & page-of-call visibility (session/UTM/GCLID on record) | ✔️ | ❌ | Fix underperforming LPs quickly |
| Spam & repeat-caller defense (keeps junk out of conversions) | ✔️ | ❌ | ↓ wasted spend · cleaner reports |
| Workflow Builder (rules like “Tag=Qualified OR Value≥X → Send to Ads”) | ✔️ | ❌ | Automate the optimization loop |
| Dynamic Number Insertion with number pools (DNI) | ✔️ | ⚠️ basic number replacement only | Reliable keyword-level tracking |
| Fast expert support — no templated answers or ghosting | ✔️ | ❌ | Faster time-to-value |
Time to bring automation to lead generation!
Google Ads is simply a tool, you are the person that turns it into strategy.
Google Ads Experts use Automations to:
More reasons to make the switch, straight from our clients’ POV…
1. Pricing Model
We really liked their payment model which is what initially attracted us to give it a try. We have used different trackers in the past and found our end-of-month Invoices were eating into our profits. Nimbata’s per-call cost significantly reduced our call tracking expenses by 70% in comparison to previous trackers.
Tino U
Agency Owner @Searchgage
2. Expert Support
An excellent service with excellent support.
The service works, which you would think would be the bare minimum requirement, but trust me, many do not, especially CallRail, who were terrible. Nimbata’s support is very good as well, unlike, you guessed it, CallRail’s.
Steven L.
Agency Owner @AFSB
3. Easy to set up
Easy to implement and good customer support. Good dashboard very ease to use. I check it every day.
Many potential if you want to dive in in the data. First time I install it, it was very easy integration in WordPress website.
António M.
4. Flexible
The tool’s standout feature is session-to-phone tracking, which provides valuable insights into customer behavior and conversion tracking. Additionally, Nimbata excels in integrating with various APIs, allowing seamless connections with existing business software.
Business Owner @55places
Get deep insights and enhance your marketing ROI with Nimbata
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