Lead Values

Prioritize phone leads that actually generate $$

Pin a sale value to your converted leads to help you calculate the exact ROI of your marketing efforts and the true impact of your campaigns.

⚡️ Focus on campaigns that actually work

More calls, doesn’t necessarily mean more sales. Tying each phone lead to its monetary value helps you identify and focus on the campaigns that work, filtering out the fluff.

⚡️ Reveal true ROI

Combine the values of each lead (phone, forms or chat) to calculate the actual return you get from your marketing dollars of each campaign.

⚡️ Send the right signals

Train Google’s and Micorsoft’s algorithms by sending the right signals and filtering out your unqualified leads.

Test out Lead Values

Track phone calls sales as conversions

Append a value to call conversions

Send phone lead values with a click of a button

Configure Nimbata to send the value of your call conversions back to Google Ads or Microsoft Ads to more accurately track your actual ROI and RoAs enabling deeper lead analysis and better budget allocations.

Populate AoV with automations

Apply an average order value to phone calls that meet specific criteria.

Sync lead values to your CRM

No matter which CRM is your favorite, you can sync your lead values to better evaluate your leads and elevate your lead scoring processes.

But, what if we told you that you can do
all that automatically?

Save time spent on manually adding monetary values to your phone leads. Customize Νimbata to get your work done
more quickly – without manual work.

Automatically assign a value when a phone lead meets certain criteria

Create as simple or as complicated rules you want in order to classify your phone leads your way.

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Mark or tag phone leads that exceed a certain value

Automation rules leave out manual effort while saving you time. This creates room for more detailed segmentation enhancing the lead classification process.

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Send phone leads with values as conversions to Google and Microsoft Ads

Combine automation rules with integration triggers to take control of your lead data quality by sending only the phone calls which have a specific property to your Google Ads, HubSpot, Google Analytics or even Slack.

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Lead Values FAQ

What are Call Tracking Features?

Call tracking features are a set of tools and functionalities designed to enhance your ability to monitor, analyze, handle and optimize incoming phone calls generated by your marketing efforts. These features include whispers, call recordings and transcriptions, IVR, greetings, and call surveys, each offering unique benefits to improve customer interactions and refine marketing strategies.

What is a phone lead value?

A “phone lead value” typically refers to the estimated or assigned monetary worth or value of a potential customer or sales opportunity generated through a phone call. In a business or sales context, when someone makes a phone call to inquire about a product or service, express interest, or provide their contact information, that individual becomes a “lead.” The lead value represents the potential revenue that can be generated from converting that lead into a paying customer.

Why is adding a value to a converted phone lead important?

Lead values help you measure and optimize the true business impact of your marketing strategy more accurately. By assigning values to your phone leads, you’ll be able to learn the total value driven by your marketing actions, rather than simply the number of phone calls that have occurred.

By focusing on leads with higher values, businesses can achieve a higher return on investment (ROI) for their marketing and sales efforts. This means generating more revenue with the same or even reduced costs.

How do I add values in my calls in Nimbata?

Navigate to Activity -> Calls. Find the phone call you wish to add a value to. Click on edit and assign the value. If you don’t want to manually add values you can take advantage of Automation Rules!

Power true attribution with
Call Tracking

Leave stress out of set up process – attribute phone calls in a matter of seconds

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Product Updates

We are obsessed with revolutionising our product – that’s why we launch new enhancements, and features every month. Don’t see something you need? Drop your request in the chat or email us at hello@nimbata.com.

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FAQ

We’ve gathered all your question in one single place, get all your questions answered without even asking.

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Product Demo

Save time spent on researching and educating yourself. with one of our Call Tracking Experts who will walk you through the platform and help you attribute your valuable phone calls back to your PPC & SEO efforts.

See Nimbata in action

Product

Key Features

Integrations

Maximizing Lead Generation: The power of mobile optimization

Prioritize phone leads that actually generate $$

Track phone calls sales as conversions

But, what if we told you that you can do
all that automatically?

Automatically assign a value when a phone lead meets certain criteria

Mark or tag phone leads that exceed a certain value

Send phone leads with values as conversions to Google and Microsoft Ads

Lead Values FAQ

Power true attribution with
Call Tracking

Wait, there is more!
Explore more about nimbata

Product Updates

FAQ

Product Demo

Resources

Get in Touch

Understand Call Volumes

Grow My Leads

Prove My Worth

Product

Key Features

Integrations

Maximizing Lead Generation: The power of mobile optimization

Prioritize phone leads that actually generate $$

Track phone calls sales as conversions

But, what if we told you that you can do all that automatically?

Automatically assign a value when a phone lead meets certain criteria

Mark or tag phone leads that exceed a certain value

Send phone leads with values as conversions to Google and Microsoft Ads

Lead Values FAQ

Power true attribution with Call Tracking

Wait, there is more!Explore more about nimbata

Product Updates

FAQ

Product Demo

Resources

Get in Touch

But, what if we told you that you can do
all that automatically?

Power true attribution with
Call Tracking

Wait, there is more!
Explore more about nimbata