Prioritize phone leads that actually generate $$
Pin a sale value to your converted leads to help you calculate the exact ROI of your marketing efforts and the true impact of your campaigns.
More calls, doesn’t necessarily mean more sales. Tying each phone lead to its monetary value helps you identify and focus on the campaigns that work, filtering out the fluff.
Combine the values of each lead (phone, forms or chat) to calculate the actual return you get from your marketing dollars of each campaign.
Train Google’s and Micorsoft’s algorithms by sending the right signals and filtering out your unqualified leads.
Track phone calls sales as conversions
Append a value to call conversions
Configure Nimbata to send the value of your call conversions back to Google Ads or Microsoft Ads to more accurately track your actual ROI and RoAs enabling deeper lead analysis and better budget allocations.
Apply an average order value to phone calls that meet specific criteria.
No matter which CRM is your favorite, you can sync your lead values to better evaluate your leads and elevate your lead scoring processes.
But, what if we told you that you can do
all that automatically?
Save time spent on manually adding monetary values to your phone leads. Customize Νimbata to get your work done
more quickly – without manual work.
Automatically assign a value when a phone lead meets certain criteria
Create as simple or as complicated rules you want in order to classify your phone leads your way.
Mark or tag phone leads that exceed a certain value
Automation rules leave out manual effort while saving you time. This creates room for more detailed segmentation enhancing the lead classification process.
Lead Values FAQ
Call tracking features are a set of tools and functionalities designed to enhance your ability to monitor, analyze, handle and optimize incoming phone calls generated by your marketing efforts. These features include whispers, call recordings and transcriptions, IVR, greetings, and call surveys, each offering unique benefits to improve customer interactions and refine marketing strategies.
A “phone lead value” typically refers to the estimated or assigned monetary worth or value of a potential customer or sales opportunity generated through a phone call. In a business or sales context, when someone makes a phone call to inquire about a product or service, express interest, or provide their contact information, that individual becomes a “lead.” The lead value represents the potential revenue that can be generated from converting that lead into a paying customer.
Lead values help you measure and optimize the true business impact of your marketing strategy more accurately. By assigning values to your phone leads, you’ll be able to learn the total value driven by your marketing actions, rather than simply the number of phone calls that have occurred.
By focusing on leads with higher values, businesses can achieve a higher return on investment (ROI) for their marketing and sales efforts. This means generating more revenue with the same or even reduced costs.
Navigate to Activity -> Calls. Find the phone call you wish to add a value to. Click on edit and assign the value. If you don’t want to manually add values you can take advantage of Automation Rules!
Power true attribution with
Leave stress out of set up process – attribute phone calls in a matter of seconds
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Save time spent on researching and educating yourself. with one of our Call Tracking Experts who will walk you through the platform and help you attribute your valuable phone calls back to your PPC & SEO efforts.