CallRail is a well-known call tracking platform among marketers. It offers a robust platform with advanced capabilities. CallRail also has a wide range of integrations and a clear-cut pricing model.
And yet, many businesses and professionals find themselves looking for CallRail alternatives. No product or platform is perfect and issues always arise. In this blog post, we are going to talk about these issues and discuss some other options as well. These alternatives include Nimbata, CallTrackingMetrics, Ringba, Ringcentral, Invoca, Hubspot, and CallScaller. Let’s jump into it.
A quick review of CallRail
First, we should talk about CallRail itself. We will start with the pros.
- Comprehensive Call Tracking: CallRail excels in providing detailed call tracking capabilities. It allows businesses to track phone calls from various marketing sources, including online and offline campaigns, making it easy to attribute leads and conversions to specific marketing efforts.
- Rich Analytics and Insights: CallRail offers robust analytics and reporting features. It provides valuable insights into call data, such as call duration, caller demographics, and call recordings. This information helps businesses better understand customer interactions and optimize their marketing strategies accordingly.
- Keyword-Level Call Attribution: CallRail’s keyword-level call attribution feature allows businesses to track which specific keywords or search terms led to phone calls. This level of granularity helps marketers understand the effectiveness of their SEO and advertising efforts, enabling them to optimize campaigns for better results and ROI.
And now, some of the cons we discovered when testing the platform and chatting with other users.
- Pricing: CallRail’s pricing structure has become a cause of worry many users. They find the pricing increases disappointing in terms of value for money. Certain users suggest incorporating more extensive reports and stronger integration capabilities into the existing pricing tiers.
- Poor Customer Support: CallRail’s customer support has faced criticism from several reviewers. They have pointed out incorrect responses and a lack of responsiveness as significant pain points. The level of support provided is consistently perceived as subpar, demanding improvement.
- Integration Challenges: CallRail’s integration capabilities have posed difficulties for some users, particularly when they try to sync with platforms like ZOHO and Google Ads. These difficulties encompass issues such as missing conversions, duplicate entries, and problems with matching records.
- Limited coverage: CallRail offers call tracking services only in the United States, Canada, Australia and the United Kingdom.
CallRail alternatives
We picked these alternatives after careful consideration. Their features, customer service and pricing plans were the top factors that we took into account, before presenting them.
| Company Name | Best For | Free Trial | Pricing |
| Nimbata | SMBs, Agencies, Inhouse Marketers, Business Owners | 14 Day Free Trial | Starts at 39$/month |
| CallTrackingMetrics | Enterprises | Not Available | Starts at 79$/month |
| Ringba | Pay per Callers | Not Available | Starts at 127$/month |
| RingCentral | Call Centers | Yes, only for video meetings. | Starts at 30$/month |
| Invoca | Big Agencies, Enterprises, Contact Centers | Not Available | Not Disclosed |
| Hubspot | SMBs | 14 Day Free Trial | Starts at 90$/month (included in the Sales Hub solution) |
| Callscaller | Inhouse Marketers, Pay per Callers, Business Owners | 7 Day Free Trial | Starts at 59$/month |
Nimbata – Top overall CallRail alternative for attributing, analyzing & managing leads
Best For: Small & Medium Businesses, Agencies, In-House Marketers & Business Owners.
Price Starting at: 39$/month
Nimbata consistently ranks among the top call tracking platforms in 2024, and for good reason. Designed by marketers, it empowers businesses to unlock the goldmine of information hidden within phone calls and leads. This data becomes the key to making data-driven marketing decisions.
Nimbata streamlines the process of recording, transcribing, reporting, and tagging calls. By analyzing this data, businesses can pinpoint weaknesses in their phone marketing strategies and optimize key areas to achieve better results. Explore Nimbata and see if it’s the perfect fit to unlock the power of your phone leads.
Some of Nimbata’s advantages include:
- Customer Service: Nimbata offers human-led customer service, via Live Chat. It’s available to all customers, regardless of their payment plan. It’s also efficient and quick.
- 35+ Reports: They provide a customizable board and over 35 reports that users can generate.
- Timeline Reports: Their timeline reports can track the whole lead journey. This way, customers can see what works and what doesn’t in their lead generation process.
- Native Integration: Nimbata is integrated with numerous apps and tools directly. This ensures smooth communication and data exchange between apps.
- Pricing Model: Last but not least, Nimbata has an affordable and flexible pricing model. Users don’t have to pay anything unless they answer calls. They also offer a 14-day free trial.
| Nimbata | Callrail | |
| Best Feature | – AI Call Summaries- Automation Rules- Configurative Native Integrations with Integration Triggers- Global Coverage- Manager Account {For Agencies}- 35+ Report Collection- Live Chat Support with Call Tracking Experts [12-min Response Rate]- Unique Pricing Model {Pay only per answered Call} | – Keyword Spotting- Sentimental Analysis- Copilot |
| Best For | SMBs, Agencies, Inhouse Marketers, Business Owners | Big Agencies & Enterprises |
| Most Important Con | Low availability on AI features | – Many hidden costs and extra costs for add-ons & Integrations (e.g. Call-flow Steps, SalesForce Integration) – Users have reported being ghosted by support- Not available in the EU. |
| Pricing | 39$/per month + usage to 149$/per month + usage | 50$/month to 150$/month, extra for usage |
| Customer Service // Support | Available to All Users: Knowledge base Demo – Live Walkthrough Ticket SubmissionLive Chat | Knowledge base Ticket-based Support Demo |
All in all, Nimbata is more affordable and has a better pricing model and customer service that is available to all users.
You can test the platform for yourself. Sign up for a 14-day free trial here.
CallTrackingMetrics – Best cost-to-benefit CallRail alternative
Best For: Big Agencies & Enterprises
Price Starting at: 79$/month
CallTrackingMetrics lives up to its name, offering a feature-rich platform to track, analyze, and optimize all your marketing efforts in one place. Say goodbye to reporting headaches – CallTrackingMetrics delivers clear, informative dashboards that make data analysis a breeze. Plus, the user-friendly design ensures anyone on your team can leverage its power, regardless of technical expertise.
- Friendly User Interface: Many customers find CalltrackingMetrics’ UI easy to use. They consistently mark it down as very friendly, simple and efficient. It allows them to perform tasks fast and without any difficulties.
- Integrations: CallTrackingMetrics comes equipped with a vast array of integrated software. Google Analytics, Slack, Zoom, and dozens of other apps and tools are available. Users can easily transfer data from one platform to another. This improves their workflow, removes time-consuming tasks, and generally makes work easier. CallTrackingMetrics can also integrate with a variety of CRMs such as Hubspot, Pipedrive, and Mailchimp.
- Ease of Use: User reviews agree that CallTrackingMetrics is easy to install and start operating. It doesn’t require any particular technical expertise. People with different levels of digital skills can learn to use it in a reasonable amount of time. Thus, CallTrackingMetrics saves them lots of effort and doesn’t waste any more work hours than needed.
| CallTrackingMetrics | Callrail | |
| Best Feature | – Smart Router- AskAI- Form Reactor | – Keyword Spotting- Sentimental Analysis- Copilot |
| Best For | Enterprises with huge call volumes | Big Agencies & Enterprises |
| Most Important Con | Many advanced features are locked behind more expensive plans | – Many hidden costs and extra costs for add-ons & Integrations (e.g. Call-flow Steps, SalesForce Integration) – Users have reported being ghosted by support- Not available in the EU. |
| Pricing | 79$/per month + usage to 1999$/per month + usage | 50$/month to 150$/month, extra for usage |
| Support | For Every user: Knowledge base, Live and recorded training, Ticket portal CTM offers more support options to its higher plans | Knowledge base Ticket-based Support Demo |
CallTrackingMetrics is a very capable option, better in most ways than CallRail. Their plans are more expensive though.
Ringba – Best CallRail alternative for professionals in pay-per-call marketing
Best For: Pay per Callers
Price Starting at: 147$/month + usage
Ringba is designed specifically for marketers, brands, and pay-per-call businesses, Ringba combines AdTech muscle with marketing savvy. Their team prioritizes understanding unique challenges, and delivering a solution that gets the results clients need.
- Purpose Built Call Tracking: Ringba’s call tracking is ideal for performance marketers. It has been designed by experts in the field. Ringba provides on-demand telecommunications, automated partner management, and intelligent call flow optimization.
- Interactive Voice Response: Users can easily create interactive voice response trees that reduce labor costs. They can route calls by keywords, demographics, location, and many other parameters as well.
- Ring Tree: Ringba is integrated with the world’s largest call buyers. Users can access and bid on them in their real-time marketplace. It’s completely no-code and can be scaled to no end.
- Instant Caller Profile: Ringba provides its users with data on the caller before they even pick up the phone to answer. There are no minimus and this data can be integrated with the IVRs to create a seamless routing experience.
| Ringba | Callrail | |
| Best Feature | Enhanced caller-level dataRing TreeInteractive Voice Response | – Keyword Spotting- Sentimental Analysis- Copilot |
| Best For | Pay per Callers | Big Agencies & Enterprises |
| Most Important Con | Ringba’s solution is targeted specifically on pay-per-callers & lead generation agencies managing huge affiliate networks. | – Many hidden costs and extra costs for add-ons & Integrations (e.g. Call-flow Steps, SalesForce Integration) – Users have reported being ghosted by support- Not available in the EU. |
| Pricing | $147/month+ usage | 50$/month to 150$/month, extra for usage |
| Support | Knowledge base Phone Support Demo | Knowledge base Ticket-based Support Demo |
Ringba is tailor-made for pay-per-callers & well-connected lead-generation agencies. Other businesses might not find it as useful and its starting price might be a bit steep.
RingCentral – Best CallRail alternative for contact centers
Best For: Call Centers
Price Starting at: 30$/month
RingCentral is a cloud-based communication hub that empowers seamless collaboration. Clients can manage all their calls, incoming and outgoing, from any device – smartphones, tablets, or even video conferencing. RingCentral keeps teams connected and in sync.
- Smart Notes: RingCentral automatically summarizes a phone call and produces transcriptions. The notes are split into categories: Key Updates, Action Items, Decisions made, and Open Questions.
- Business Number Included: With each plan, users gain a business or toll-free number for free. This way, they can operate among different states or even countries without charging their customers.
- Cross-platform operations: RingCentral can seamlessly operate across different platforms. Users can install it on smartphones, desktops, and tablets without any difficulties.
| Ringcentral | Callrail | |
| Best Feature | Smart Notes – Call Routing – Post Calls Highlights | – Keyword Spotting- Sentimental Analysis- Copilot |
| Best For | Call Centers | Big Agencies & Enterprises |
| Most Important Con | No marketing insights & attribution | – Many hidden costs and extra costs for add-ons & Integrations (e.g. Call-flow Steps, SalesForce Integration) – Users have reported being ghosted by support- Not available in the EU. |
| Pricing | 30$/month to 65$/month | 50$/month to 150$/month, extra for usage |
| Support | Knowledge base Demo – Live Walkthrough Ticket Submission Live Chat | Knowledge base Ticket-based Support Demo |
Ringcentral is more affordable and has advanced AI tools and post-call data. It doesn’t offer any marketing insights and attribution though. Ringcentral is great for call centers, but not so good for other businesses.
Invoca – Best AI-powered alternative to CallRail
Best For: Big agencies, enterprises, and contact centers.
Price Starting at: Not disclosed.
Invoca empowers marketers with advanced call tracking through artificial intelligence. This cloud-based software goes beyond basic metrics, unlocking valuable data from missed calls. By analyzing phone conversations with machine learning algorithms, Invoca helps businesses understand caller intent and predict potential outcomes, ultimately optimizing sales efforts.
Here are its main benefits:
- AI-Powered Analytics: Invoca’s AI-Powered conversation analytics allows for deep views into customer interactions. Users can receive valuable data from them and plan their sales strategy accordingly. The AI can also score an agent’s performance, create transcripts and automate many processes and actions.
- Marketing Reports: Invoca can generate reports that provide full attribution for every conversion achieved through the phone. Marketing teams thus gain an edge in their planning and strategy.
| Invoca | Callrail | |
| Best Feature | – AI Conversational Analysis- Robust Marketing Reports | – Keyword Spotting- Sentimental Analysis- Copilot |
| Best For | Big Agencies, Enterprises, Contact Centers | Big Agencies & Enterprises |
| Most Important Con | Many advanced features are paid extra as an addon | – Many hidden costs and extra costs for add-ons & Integrations (e.g. Call-flow Steps, SalesForce Integration) – Users have reported being ghosted by support- Not available in the EU. |
| Pricing | Not disclosed | 50$/month to 150$/month, extra for usage |
| Support | Knowledge base Ticket-based Support Demo |
Invoca’s reporting is superior to CallRail’s, but its pricing model is vague. Potential users have to ask for a quote and most of its advanced features are charged extra.
HubSpot Call Tracking – Best call tracking add-on included in CRM
Best For: Small & Medium Businesses that already use the HubSpot CRM.
Price Starting at: 90&/month (included in the Sales Hub solution)
HubSpot offers call tracking functionality, but as part of its premium Sales Hub package, not as a standalone tool. This makes it a suitable option for small and medium businesses seeking basic call monitoring capabilities within their existing CRM ecosystem. However, compared to dedicated call tracking solutions, HubSpot’s features are more streamlined and may lack the advanced functionalities required for in-depth call analysis.
- Call Analytics & Reporting: Hubspot provides some basic reporting and analytic capabilities. They are enough for businesses that receive a small amount of calls and don’t require extensive data,
- Call Recording & Transcription: Hubspot’s call tracking feature can produce call records, transcriptions, and summaries. Ideal for saving time and keeping track of past calls.
- Call Logging: With Hubspot, users can create unified contact profiles for every caller.
| HubSpot | Callrail | |
| Best Feature | – Call analytics reporting- Call recording and call transcription- Call summaries and tracked terms- Calls Logged on Contact-Level for united contact profile | – Keyword Spotting- Sentimental Analysis- Copilot |
| Best For | Hubspot’s Call Tracking Solution is great for SMBs that already use Hubspot CTM and receive small amounts of calls and just want to keep track of outbound and inbound calls. It will cover their needs. | Big Agencies & Enterprises |
| Most Important Con | HubSpot falls short of providing the insights needed for Marketing Optimization Efforts. Isn’t Suitable for Marketers who want a tool that pairs seamlessly with Google Ads, Analytics, etc | – Many hidden costs and extra costs for add-ons & Integrations (e.g. Call-flow Steps, SalesForce Integration) – Users have reported being ghosted by support- Not available in the EU. |
| Pricing | 15$/month to 150$/month (including the Sales Hub features) | 50$/month to 150$/month, extra for usage |
| Customer Service // Support | Knowledge base Demo – Live Walkthrough Ticket Submission Live Chat Phone Support | Knowledge base Ticket-based Support Demo |
Hubspot is not a stand-alone call tracking software. It comes bundled with the Sales HUB solution. It’s great for businesses that already use HubSpot and have very basic call tracking needs. Agencies or businesses with many incoming calls should opt for different tools.
CallScaller – Best CallRail alternative service for billing clients
Best For: In-house marketers, Pay-per-callers, and Business Owners for basic call tracking capabilities.
Price Starting at: 59$/month + usage
CallScaler empowers marketers and business owners with a comprehensive call tracking toolkit. This feature-rich platform provides everything needed to understand call behavior and optimize marketing efforts. CallScaler’s intuitive interface and easy setup make it a user-friendly solution, placing valuable call insights at users’ fingertips for data-driven decision-making.
- Client Portal: One of CallScaler’s main distinguishing features is the client portal. User’s customers can log in to their account and see their communication details. They can thus save time and improve client trust and transparency.
- Pay per Call: CallScaller automates the billing process for qualified calls. Users no longer need to create invoices manually. It can be integrated with Stripe for further flexibility. They can also set the billing frequency and customize rules.
| CallScaler | WhatConverts | |
| Best Feature | – In-house Marketers – Business Owners & And Callers that want an account with unlimited users | – Automated Spam Blocking- HIPAA Compliant Call Tracking |
| Best For | – In-house Marketers – Business Owners & And pay-per-callers that want an account with unlimited users | AgenciesBusiness Owners |
| Most Important Con | Additional Cost for GSheet Integration | Fewer call tracking features than dedicated platforms |
| Pricing | 59$/month +usage to 499$/month + usage | 30$/per month |
| Customer Service // Support | No info provided | Phone Knowledge base Live Chat Demo – Live Walkthrough |
CallScaller is ideal for marketing teams, businesses, and pay-per-callers that need unlimited users. Its pricing plans are affordable, although they charge extra for GSheets integration. We also couldn’t find much info on their customer service, beyond a contact form on their website.
Takeaway
In this article, we examined multiple CallRail alternatives. Making a final decision, can be difficult, so here’s a quick checklist to help you find the perfect fit for your business:
- Right-Sized Solution: Does the software offer the features you need at your company’s stage? Consider your budget and team size.
- Effortless Use: Is the interface user-friendly and intuitive? Easy setup and adoption are key for maximizing value.
- Top-Notch Support: Will you have access to helpful customer service when you need it?
- Customization Options: Can you tailor the software to your specific workflows and preferences?
By considering these key factors, you’ll be well-equipped to choose the call tracking software that empowers your business to thrive. Don’t hesitate to talk directly with company representatives to get a feel for their support and ensure they can meet your needs. Remember, call tracking can be a game-changer for your marketing efforts – invest the time to find the perfect match!
