Call Tracking for Travel

Take the direct flight to success

Use Nimbata to get more customers on board – deep dive to call volumes and optimize on phone lead quality

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100s of professionals in Travel & Hospitality all over the world use Nimbata

Manage your phone leads efficiently

Nothing good happens in optimizations driven by assumptions. Nimbata’s call tracking for travel & hospitality helps marketers uncover insights hidden behind unattributed phone calls and identify the qualified leads among inflated clicks on click-to-call ctas.

Boost Booking rates

Discover which channels, campaigns and keywords are most effective at driving phone reservations to your travel business and simply laser focus your efforts on them to convert more

Elevate caller experience

Brind call add-ons into the flow to smooth your conversations with greetings, keypad entry, whispers, recordings, surveys, and more.

Roadmap your customers’ journeys

The digital era is transforming how travelers research their trips. Connect the dots between online and offline to get an accurate view of your sales funnel.

Build spectacular data views

Running campaigns using Nimbata means you have left no phone lead unattributed. Identify which of your marketing practices contribute to acquiring new or retaining existing customers – and which aren’t – so that you can stay on the right side.

call tracking for healthcare - unattributed sources

Smooth your travelers’ experiences

Greeting, whispers, surveys, and call routing features – are all part of the game of creating the perfect flow for your travelers. Built seamlessly the experience that fosters your customers talking to you.

“Best experience ever. Very simple to use.
Amazing customer service.”

Exarchou K.

Speech and language therapist

Speed up your everyday tools

Connect with powerful Marketing, CRM, and Data Visualisation Tools through Nimbata’s native integrations or via Zapier. Experience a connected marketing tech hub – ready for data-backed decisions and discover how your phone leads turn into paying customers.

Google Ads

Slack

Salesforce

Zoho CRM

Discover all integrations

Resources: your go-to place for inspiration

Take a sneak peek at how call tracking can help your marketing.

blog

4 Reasons To Set Up Call Tracking in Hospitality Now

guide

A complete guide to Google Analytics 4 Call Tracking

Nimbata Case Study for the Automotive Industry

blog

Call Tracking Case Study: 86% Increase In Phone Leads

“With Nimbata we finally have a good system to track performance and calculate ROI for each ad.“

Markellos D.

CEO

Ready to get started?

Try Nimbata today for free or request a product demo to see how Nimbata can fit into your marketing practices and bring hidden insights to the surface.

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FAQs

How can call tracking benefit the travel and hospitality sector?

Call tracking benefits the travel and hospitality sector by providing valuable insights into customer behavior, measuring the effectiveness of marketing campaigns, optimizing advertising channels, improving customer service, and increasing bookings.

What specific metrics can be tracked through call tracking in the travel and hospitality industry?

Specific metrics that can be tracked through call tracking in the travel and hospitality industry include call volume, call duration, call sources, missed call rates, conversion rates, caller demographics, and call outcomes (e.g., bookings, reservations). These metrics help businesses understand call trends, assess marketing campaign performance, evaluate lead quality, and measure the impact of advertising efforts.

How does call tracking help travel and hospitality businesses measure the success of their marketing campaigns and advertising channels?

Call tracking helps travel and hospitality businesses measure the success of their marketing campaigns and advertising channels by attributing phone calls to specific campaigns or sources. By analyzing call data, businesses can determine which campaigns generate the most calls, which advertising channels deliver the highest-quality leads, and which marketing initiatives result in the highest conversion rates. This information allows for data-driven decision-making and optimization of marketing strategies.

What metrics or tools are commonly used for call tracking in the travel and hospitality industry?

Common technologies and tools used for call tracking in the travel and hospitality industry include dynamic number insertion, virtual phone numbers, call recording, CRM integrations, and advanced analytics tools. These tools enable businesses to track and analyze calls, record important conversations, attribute calls to specific campaigns, and gain comprehensive insights into customer interactions and preferences.

What are the best practices for implementing call tracking in the travel and hospitality sector to improve customer service and optimize bookings?

Best practices for implementing call tracking in the travel and hospitality sector to improve customer service and optimize bookings include training staff to handle calls effectively, integrating call tracking systems with CRM or reservation systems, analyzing call recordings for quality assurance and training purposes, leveraging call data to identify trends and patterns, and using insights to personalize customer experiences and streamline booking processes. It’s also important to regularly review call analytics, monitor key performance indicators, and make data-backed adjustments to marketing and customer service strategies to ensure continuous improvement.

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Call Tracking for Travel

Take the direct flight to success

100s of professionals in Travel & Hospitality all over the world use Nimbata