How to track calls from Google My Business (GMB)

Track Google My Business calls and maximize performance

So, how do you properly track Google My Business calls? In this guide, we’ll show you how to effectively set up call tracking in your Google My Business account, ensuring accurate revenue attribution.

Using Google My Business (GMB) is one of the best ways to generate leads for your local business. And now that Google removed Call Tracking from Business Profiles, there is no actual way to know how many leads your listing generates.

But if you are a small local business, every lead counts and there is no room for not tracking phone leads.

Will it hurt my NAP if I track Google My Business calls?

Google My Business call tracking has undergone significant changes over the past few years. Previously, tampering with your Google My Business listing was ill-advised, as it could result in suspension and disrupt your online directory listings.

We are now at a time where Google has introduced the option for companies to include secondary numbers, allowing for the integration of call tracking numbers while preserving NAP consistency (Name, Address, Phone Number) – a crucial element for search engines to interpret your business information accurately and facilitate call tracking.

What is NAP?
In the context of business listings and online directories, NAP refers to the critical information of a business – its name, address, and phone number. Consistency and accuracy of NAP information are important for local SEO (Search Engine Optimization) and online visibility.

So the answer is “No”. It won’t hurt your NAP at all. On the contrary if you are not tracking calls you will be missing out on very important information.

You should start tracking calls from Google My business and you can do so by using a third party call tracking tool.

Let’s dive right in to it!

Step 1: Get a tracking number from a call tracking tool

To start, you’ll need a call tracking solution. For the sake of this tutorial, let’s assume you’ve chosen a call tracking number via Nimbata or another system. Now, let’s discuss the critical steps needed to ensure pinpoint accuracy.

Pro Tip – Don’t have a tracking number? We’ve got you covered

You can get one by signing up with Nimbata for free. Below I show you how to easily grab a phone number with a local prefix which you can instantly use!

Step 2: Login to your GMB profile

To kick things off, we need you to dive into your Google My Business listing, as shown below.

Click on the Edit Profile Icon

Google My Business Profile  - Edit Profile

Next navigate to the “Contact” tab and locate “Contact Information”

Next, scroll down to locate your primary phone number. Click on it, and you’ll spot a handy blue button below that reads “add phone number.

Google My Business contact information

Ensure you have your call tracking number at the ready for pasting or input, and I’ll guide you through the process.

Step 3: Add tracking number to your GMB profile

Now follow these steps: Click the blue “add phone number.” Copy and paste your primary number (the one used for directory listings and citations) into the additional phone number category.

Nimbata Tracking Number with Google My Business source

Then, insert your call tracking number.

Google My Business Contact Information

Click Save, and your Google My Business dashboard will now feature the call tracking number.

This empowers you to monitor calls originating from your listing, addressing potential inaccuracies in Google My Business insights. This method ensures precise data collection, complementing the tracking of website leads.

Step 4: View phone call data from calls from GMB

As you can see in the report below, you can now view exactly how many leads have called you from your GMB listing, how many of these were answered, a breakdown per day or week and unique callers.

Nimbata Google My Business Report

But there is more! You can dive into more insights for each call by clicking on it, revealing the caller id, date/time, duration, listen to the call recording and so much more!

Nimbata Call Tracking edit call information


Google My Business call tracking can be a game-changer for businesses aiming to enhance their online presence and measure the impact of their marketing efforts. By utilizing this powerful tool, companies can gain valuable insights into customer interactions, allowing them to optimize their advertising strategies and improve their overall customer experience.

So, if you’re looking to elevate your online presence and gain a competitive edge, embracing Google My Business call tracking is a step in the right direction.

FAQ – Track Google My Business calls

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