The legal industry is one of the most competitive industries out there. With so many law firms vying for attention, it can be hard to know where your marketing efforts are best spent. One way to get an edge on the competition is by using call tracking. Call tracking allows you to see which marketing channels are driving phone calls to your firm. This valuable information can help you adjust your marketing strategy on the fly to get the most bang for your buck. In this blog post, we will explore the benefits of using call tracking for law firms. From gaining insights into your marketing campaigns to improving customer service, read on to learn more about how call tracking can put your business ahead of the competition.
Call Tracking for Law firms – How it can help
Law firms can benefit from call tracking softwares in a few ways. First, it can help you keep track of your marketing efforts and see which ones are generating the most calls. This is valuable information that can be used to adjust your marketing strategy moving forward. Secondly, call tracking can help you identify which staff members are handling the majority of calls and how they are performing. This feedback can be used to improve training or provide additional support where needed. Finally, call tracking data can be used to create detailed reports on your firm’s call volume and patterns. This information can be helpful in identifying opportunities or areas for improvement within your business.
Can a Call attribution tool turn your business into a phone lead generator engine?
The answer is yes!
A study of Juvo Leads found that, 44% of inbound leads generated by calling the firm (31.37% were chat leads and 24.7% form leads). This is interesting, but when you haven’t armed your marketing stack with call data and analytics, there is no way to optimize your actions based on these high-converting leads.
How call data can help you?
In a world where the amount of data available to businesses is increasing exponentially, it’s more important than ever for lawyers and law firms to be able to make sense of that data and use it to their advantage. Call data is one of the most valuable resources available to lawyers and law firms, as it can provide insights into how potential clients are interacting with your firm, what kind of questions they’re asking, and what their overall level of interest is.
Call Tracking features such as call recording and call tagging can help lawyers. Call recording lets them capture the details of the discussion for future reference and for record keeping. Call tagging allows you to tag calls with specific information such as keywords, people involved in the call, or any other information you can think of that might come in handy later on.
By implementing call tracking within your firm, you’ll be able to collect data on every inbound call. This data can then be used to help you better understand which marketing channels are driving the most calls, which ones are resulting in the highest quality leads, and which ones might need some optimization.
Call insights and analytics provide insights into how their marketing campaign is doing by giving them data about what kind of calls are coming in and which channels are driving these leads. Call tracking software provides call attribution so that law firms can see where all of their calls are coming from – so they can see which marketing campaigns are really paying off! Marketing in the legal industry has traditionally been word-of-mouth, but now it’s becoming more necessary than ever to have an online presence because of the increased volume of outbound call leads that are being generated by digital marketing. Call attribution software helps attorneys track who is calling and why: referral calls, search engine calls, social media calls…call tracking not only gives attorneys insights into how their callers found them but also whether those callers were satisfied with their experience and how your agents are performing.
Call recordings is a very efficient tool to improve your team’s performance by identifying areas where they could be providing a better experience for callers. For us, this is the most important part of Call tracking. The success of a phone call is fully dependent on your agents’ performance and their problem-solving skills. When a client calls you is ready to talk, to discuss his/hers case, be open with you and that’s why your phone leads are your most warm leads. But, the case will be closed and won, only if your agent is well prepared and ready to give all the needed information.
Overall, call data can be an incredibly valuable asset for any lawyer or law firm looking to gain a competitive edge. By taking advantage of this resource, you’ll be able to make better informed decisions about your marketing efforts, optimize your team’s performance, and ultimately grow your business.
Marketing Tips for Law Firms
The marketing tips for law firms that follow are just the beginning. No matter what the size of your law firm, you can use these tips to help market your business:
#1. Make sure your website is optimised for search engines. Potential clients are likely to use Google or another search engine when looking for a law firm, so it’s important that your website appears as high up in the search results as possible. You can do this by ensuring your website is well-designed and optimised for SEO.
#2. Use social media. Social media is a great way to connect with potential clients and build your brand identity. Post regularly and interact with other users to get the most out of social media.
#3. Invest in pay-per-click advertising. Pay-per-click (PPC) advertising can be an effective way to drive traffic to your website and generate leads. Choose your keywords carefully and monitor your results to get the most out of PPC advertising.
#4. Hire a digital marketing agency specializing in law firm marketing .
#5. Focus on inbound call leads. When people are searching for the services you offer, they’re looking for someone like you because they already know what they need; so make sure you’re there for them when they search for legal services!
#6. Measure your offline efforts. A Call tracking tool offers several ways to grow your law firm’s profits through its advanced call analytics, such as aggregated lead reports (call recordings, call whispers and call transcriptions). You can get insights into caller sentiment by reviewing detailed transcripts or sound files uploaded from calls that were not answered by an agent or voicemail greetings.
