Know where callers found you just by looking at your phone screen
Change what displays as the caller ID when leads call you. Easily identify that the person who is calling, has found you through a lead generation activity.
Choose what to display as the caller ID
Your go-to tool if you send leads to clients or want to quickly know where a lead is coming from before you pickup the phone
By default, Nimbata shows the caller’s number on your caller ID when you receive an incoming call on a tracking number. Businesses using multiple tracking numbers might want to have a particular tracking number displayed on their caller ID to easily identify calls coming in through that specific tracking number.
Sending leads to clients with a pay per call model and don’t want to risk your clients calling the caller back? Mask the caller ID as anonymous when callers call a specific number.
Setting up to display a different caller ID, can be done directly in the call flow builder. Simply add the option and choose what should be displayed when leads call your business.
Caller ID Masking FAQ
Call tracking features are a set of tools and functionalities designed to enhance your ability to monitor, analyze, handle and optimize incoming phone calls generated by your marketing efforts. These features include whispers, call recordings and transcriptions, IVR, greetings, and call surveys, each offering unique benefits to improve customer interactions and refine marketing strategies.
Caller ID masking is a technique or service that conceals or changes the caller’s phone number when receiving calls. Instead of displaying the caller’s actual phone number, a different number is shown on the recipient’s Caller ID display. The purpose of caller ID masking can vary, but it’s often used by businesses for tracking and analytics purposes in business contexts, where different masked numbers are assigned to different advertising campaigns or marketing efforts to measure their effectiveness.
Each masked number can be associated with a specific marketing campaign or channel. This makes it easier to track which campaigns are generating the most calls, allowing marketers to allocate their budget more effectively based on real data.
Marketers can also conduct A/B testing by assigning different masked numbers to different variations of a marketing campaign. This helps in identifying which version is more successful in generating leads or sales.
Navigate to Lead Tracking -> Call Flows. Create a new or edit an existing call flow with the Call Flow Builder. Add the mask caller ID feature and choose what number should be displayed when someone calls.
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