CALL TRACKING // REPORTS

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powered by accurate call analytics

Get full visibility into every call from source to outcome
with reports that highlight what’s working and what’s not.

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Answer rate

New callers

72.5% 72.5% Answer rate

New vs Repeat

last 7 days

Total Call Volume 1,842 ▲ +3.2% vs Last Week Details Converted Calls 332 ▲ +1.6% vs Last Week Details Avg. Call Duration 4:32 ▲ +0.9% vs Last Week Details

Call Performance

by channel

Organic 50% Paid 45% Direct 5%

Recent Leads

Type = Caller

Caller Campaign Potential Value Tag Sentiment Sarah Mitchell +1 (303) 555-0142 Spring Plumbing Sale $4,200 High Quality Positive James Reed +1 (720) 555-0198 HVAC Repair Leads $8,500 Booked Positive Maria Lopez +1 (303) 555-0267 Organic Irrelevant Negative David Kim +1 (720) 555-0334 Emergency Drain Fix $12,000 Sale Positive Anna Torres +1 (303) 555-0489 Water Heater Promo $5,800 High Quality Neutral

Top performing

last 7 days

342 ↑18% /plumbing-services 342 calls · 24% conversion 287 ↑12% /emergency-plumbing 287 calls · 31% conversion 198 ↓8% /hvac-repair 198 calls · 19% conversion 145 ↑5% /drain-cleaning 145 calls · 22% conversion 91 /water-heater-install 91 calls · 17% conversion
486 ↑24% Spring Plumbing Sale Google Ads · $2.40 CPC · 486 calls 312 ↑15% Emergency Drain Fix Google Ads · $3.10 CPC · 312 calls 245 ↓6% HVAC Repair Leads Meta · $1.80 CPC · 245 calls 178 ↑9% Water Heater Promo Meta · $2.15 CPC · 178 calls 104 Bathroom Remodel Google Ads · $2.90 CPC · 104 calls
18 ↓12% plumber +denver /plumbing-services 15 ↑22% emergency plumber +near me /emergency-plumbing 12 ↓5% hvac repair +denver /hvac-repair 9 ↑15% drain cleaning +cost +denver /drain-cleaning 7 water heater installation /water-heater-install

Phone Lead Funnel

stage

100% 1,842 Answered Calls 62% 1,142 High Quality Calls 34% 626 Appointment Booked 18% 332 Sale Confirmed

WHERE +7,000 BRANDS TURN FOR CALL INTELLIGENCE

Every call broken down
into 3 layers of insight

Break down every call into attribution, intent, and outcome
so you know what’s working and what’s not.

See where every call comes from
Drill Down into every conversation

Real-time reporting.
Instant clarity. Total flexibility.

Analyze Performance

All your call insights. One powerful dashboard.
Bring attribution, outcomes, and lead quality into one place, so you can see what’s actually driving performance in seconds.
“Bar chart showing lead source attribution with high-value calls from channels like Google Ads, Meta Ads, and Organic Search.
Drill down in seconds.
Cut through the noise and focus on what matters. Filter by intent, outcome, source, or sentiment to uncover what moves the needle.
Dashboard filter interface showing classification and attribution filters for call tagging, sentiment, and intent analysis.
From overview to detail.
Zoom into every call and understand what actually drives conversions.
Revenue by channel chart showing caller data and purchase values across PPC, Organic, and Paid Social campaigns.
Share & Export Call Reports with one click.
Share dashboards with your team or clients in one click. Export clean, structured data that builds trust and saves hours.
Data export and sharing interface showing options to share dashboards via link or export in PDF, CSV, Excel, and Looker Studio formats.

Call Tracking Reports FAQ

Why do I need call tracking reports?

Call tracking reports give you a complete view of your call performance, showing where calls come from, what happens during them, and what outcomes they lead to.

How does Nimbata analyze phone calls?

Nimbata analyzes every call across multiple layers including attribution (source, campaign), conversation intelligence (intent, sentiment, keywords), and outcomes (sales, appointments, value).

Can I see which campaigns drive the best calls?

Yes. Nimbata connects every call to its source including campaigns, keywords, and landing pages so you can identify which channels generate high-quality leads.

Does Nimbata analyze calls with AI?

Yes. Nimbata uses AI to automatically analyze your calls identifying intent, keywords, sentiment, outcomes and custom attributed so you can understand what’s happening in every conversation.

Can I filter and customize my reports?

Absolutely. You can filter your data by outcome, source, campaign, call duration, keywords, sentiment, and more — and save custom views for your team or clients.

Can I export or share reports?

Yes. You can export reports in multiple formats (CSV, Excel, Google Sheets, etc.) or share dashboards with your team and clients in one click.

How quickly can I set up call tracking?

Setting up Nimbata is straightforward and can be done very quickly, depending on the complexity of your requirements. You can find setup guides in our helpdesk or book a demo with one of our call tracking experts to help you with the set up process.

Do you really charge per answered call?

Other services give the illusion of fair pricing, but then include usage costs such as per-minute charges, or other ‘hidden’ fees. As a result businesses get stuck with a hefty bill for lengthy calls and may even consider call tracking expensive.

Nimbata simply tells it like it is, and puts the control in your hands. Nimbata is the only call tracking platform that charges per “answered call”, not per-call, not per-minute. This way your monthly costs will be based on what matters most to marketing: the answered calls (aka warm leads) that nimbata helps you generate.

Does Nimbata provide API?

Yes! You can find the full documentation here.

Is Nimbata compliant with privacy regulations?

Yes, Nimbata prioritizes user privacy and comply with data protection regulations like GDPR and CCPA. Call recordings and storage practices are customizable to meet HIPAA legal requirements.

Have other questions? Contact us so we can help.