Know what drives every call, with AI already included.
Track every call to its source, let AI qualify it, and pay only for answered calls.
Where 7,000+ agencies and brands turn for call intelligence
- BMW
- novi.digital
- Skyleads
- RelyOn Nutec
- Wizard
- OMD
Why teams compare Mediahawk and Nimbata
Three things UK teams tell us when they switch:
AI that costs extra per minute
Speech analytics and redaction are billed on top of your plan.
Few ways to define a good call
Calls are sent to Google Ads based on the number called, the call category and a minimum call length.
A sales demo comes first
Getting started means booking a demo with sales, and plans start from £199/mo.
THE NIMBATA WAY
The next-generation of call tracking is here, take a look:
Here's how our customers know what actually drives calls and revenue
Attribution
Your rules decide what counts as a conversion
Nimbata ties every call to the keyword, ad, landing page and session behind it. After that you decide what happens next. Combine 30+ conditions with AND/OR logic and filter the calls that really matter.
With Nimbata you get:
Customizable conversion types from one call
Conversions sent to Google Ads, Meta and Microsoft Ads from one setup
Lead intelligence
AI that qualifies calls the way you would
Write your qualification rules in plain language and set them up yourself, in minutes. The call comes back with a summary, a score, tags and the details you care about.
With Nimbata you get:
Define a qualified lead your way in a prompt
Capture budget, service or appointment in the field type that works for you
Agencies
All your clients behind a single sign-in
Open a separate workspace for each client, with its own numbers, reports and workflows. Bill clients separately or together, and white-label the platform with your brand.
With Nimbata you get:
As many client accounts as you need, all reachable from one place
Flexible pricing per client
Mediahawk vs Nimbata
side-by-side feature comparison
Get everything you want from a call tracking software, without paying for every minute twice.
| Features | Nimbata | Mediahawk |
|---|---|---|
| Core call tracking essentials Call attribution, DNI, keyword-level tracking, call recording and Google Ads/GA4 integration. | ✓ | ✓ |
| AI insights Intent, sentiment and value detection on every lead. | ✓ | Add-on (£0.04/min) |
| AI custom fields Capture service booked, job type, budget and more, filled automatically from each call. | ✓ | Partial |
| Adaptable to your process Drag-and-drop workflow builder for tagging, syncing and qualification. | ✓ | Partial |
| Smarter integrations Push multiple conversions, create contacts and update CRM stages based on your rules. | ✓ | Partial (API and webhooks on Enterprise or from £150/mo) |
| Free trial Test every feature before you talk to sales. | ✓ 14 days | Demo first, plan from £199/mo |
| AI that speaks your callers’ language Calls are transcribed in 100+ languages, so AI insights work in every market you run. | ✓ 100+ languages | Not listed |
| Pricing model Pay only for answered calls, whatever their length. | Per answered call | Plan + per minute + per call fee |
What you get with Nimbata
AI Questions
Ask AI to qualify your calls
Set your qualification rules in plain language, and see your leads getting tagged on autopilot.
Custom properties
Custom properties that fill themselves
Define the data points that matter to your business and Nimbata extracts them from every call automatically.
Exporting
Export anything, anywhere.
Build custom views for each client or campaign, then share or export without hitting paywalls or row limits.
REAL TEAMS, REAL RESULTS
It's like having a marketing analyst work on every campaign.
Teams switching to Nimbata find out in week one what took them months to guess before.
AD SPEND SAVED
25%
“With Nimbata, we can see which campaigns bring in leads and reinvest away from the ones that don’t.”
GROWTH
4.5x
"Before Nimbata, everything was manual CPC - every day was a new battle. Now, the algorithm knows exactly which jobs bring more money."
VOLUME INCREASE
10→200+
"When clients question lead quality, I just play the call recording. No more debate."
Hassle-Free Migration
Within your first days you will ask why you didn’t switch years ago
Switching day
- Numbers ported to Nimbata
- Set up call & form tracking
- Go live and start collecting data
Start qualifying your leads
- Define what counts as a qualified call
- See which campaigns bring real leads
- Get your first insights into lead quality
Start optimizing performance
- Send qualified calls to Google Ads
- Improve performance with better data
- Invest budget where it actually drives revenue
What every Nimbata migration includes:
Done-for-you setup
We import your numbers, DNI configs, and flows
Zero downtime
No lost tracking, no broken attribution.
24-hour go-live
Most users migrate in <24 hours.
A dedicated specialist
A real human helps set up your account end-to-end.
Mediahawk vs. Nimbata FAQ
The questions that come up most often on demo calls.
Is Nimbata cheaper than Mediahawk?
For most teams, yes. Mediahawk starts at £199/mo, then adds per-minute call charges and a 12p to 15p fee per call, and Speech Analytics at £0.04/min is priced on the Professional plan (£299/mo). Nimbata charges a plan fee, a monthly fee per number and a flat rate per answered call, never per minute. Transcriptions are billed at $0.02 per minute. For a business with 5 numbers and 500 calls a month with AI on every call, that is about £473 on Mediahawk versus about $156 on Nimbata.
What's the difference between Nimbata's and Mediahawk's AI?
Both transcribe calls, detect sentiment and answer custom questions about each call. On Mediahawk, Speech Insights is billed per minute on top of your plan, and redaction is billed again. On Nimbata, AI Tags, Notes and Custom Fields are written in plain English, then used to trigger workflows like sending a qualified conversion with value to Google Ads.
When is Mediahawk actually the better choice?
We'd rather have you on the right platform than ours by accident. Mediahawk is the stronger pick in two cases:
1// You run a car dealership on Dealerweb or a care group on CareHQ and need those native integrations.
2// You want a fully managed service where the vendor runs reporting and insight for you, and budget is not the main concern.
What's a Mediahawk alternative for agencies?
Nimbata is built for the agency model: unlimited sub-accounts, white-label dashboards, per-client billing and a manager view. On Mediahawk, each client typically needs its own plan and number pool. See our roundup of call tracking software for agencies.
Can I keep my phone numbers if I switch from Mediahawk?
Yes. Nimbata supports number porting, your tracking numbers come with you, and attribution doesn't break during the switch. Export your historical call data from Mediahawk before the port begins. A typical port takes 1 to 3 business days.
Does Nimbata support UK numbers?
Yes. Nimbata provides local and freephone numbers in the UK and 70+ countries, with a European support team.
Last updated: October 26, 2026. Pricing comparisons reflect current published rates on Mediahawk's and nimbata.com as of the update date. Reviewed by Loukia Balomatini, Growth Marketer at Nimbata. If you have more questions, contact us so we can help
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