INTEGRATIONS / Microsoft Ads

Microsoft Ads

Feed real call conversion data back into Microsoft Ads.
Optimize bidding on the keywords that actually generate revenue, not just clicks.

Try Microsoft Ads Integration

Why Microsoft Ads + Nimbata?

Automatically track calls in Microsoft Ads, capture call outcomes, and sync attribution data with precision — no manual work.

Multiple Call Conversions, one setup

Send different call conversion actions to Microsoft Ads based on Nimbata fields so your reports match real outcomes.

call tracking for google ads - Choose when to fire Google Ads conversions
Conditional conversion logic

Choose exactly when to fire each Microsoft Ads conversion: set rules by call duration, caller type, tags, or AI classification for precise tracking.

Screenshot of Nimbata’s copy-paste configuration feature. It displays a source project “7Keys – Client” and options to paste configuration into multiple Dynamics projects, including “ReallyGoodLeads – Client” and “LoveYourHome – Client.”
Scalable configuration

Manage one client or a hundred. Copy your setup across all projects in seconds and keep every account consistent.

Call Tracking for Microsoft Ads integration capabilities

(that help you get more from your ad spend)

Connect calls to their sources and classify with AI for elevated reports

Easily link each call to the exact Microsoft Ads campaign, ad group, and keyword that brought it in. Nimbata AI then analyzes and tags the call, so you get cleaner reports and deeper insights without any manual work on your part.

See what’s working. Spot patterns. Make smarter decisions.

See real revenue, measure actual ROI

Microsoft Ads conversions get smarter with Nimbata’s AI Value fields. See exactly how much each call is worth, then optimize campaigns around genuine profitability.

Track meaningful metrics. Target earnings, not just lead count.

Quality data for smarter spending

Filter out junk calls with smart AI detection or simple language commands. Block spam, wrong numbers, and worthless conversations from counting as conversions in Microsoft Ads.

Your budget stays protected Your data stays clean.

See exactly which ads drive your
best leads in no time!

Easily classify calls with AI and trigger Microsoft Ads conversions using powerful workflows. Send multiple call conversion actions – based on real‑time outcomes – all from one streamlined dashboard.

HOW IT WORKS
Include CRM automation on your workflow builder-split paths and sync your apps effortlessly

Make Microsoft Ads react only to the calls that matter.

Build workflows using 30+ real-time conditions — from call duration and caller type to AI-detected revenue and intent — so you decide exactly which calls trigger a conversion.

Turn every call into campaign intelligence.

Nimbata AI classifies conversations, tags lead quality, and captures real revenue with AI Value fields — so your Microsoft Ads reports reflect true ROI, not just call counts.

Trigger the right conversion, every time.

Decide exactly which conversion action Nimbata sends to Microsoft Ads based on live call criteria, ensuring your campaign data stays clean, accurate, and profitable.

Nimbata + Microsoft Ads Integration FAQs

Can I see which ads, campaigns, and keywords drove each call?

Yes! Nimbata attributes every call to its campaign, ad group, keyword, so you can measure performance at the most granular level.

Can I send multiple call conversions to Microsoft Ads?

Yes. Nimbata lets you create and send multiple types of call conversions — such as Qualified Lead, Booked Appointment, or Closed Sale — each mapped to its own Microsoft Ads conversion action.

You can set custom rules using AI Tags, AI Value thresholds, call duration, or caller type so every conversion reflects the real outcome of the call. This allows you to track different stages of the customer journey, run separate bidding strategies, and measure both lead volume and actual revenue without mixing the data.

Can I filter which calls get counted as conversions?

Yes. You can create rules based on call duration, caller type, AI tags, AI Value thresholds, and even natural‑language questions (e.g., “Was this a qualified lead?”) to filter out low‑value calls.

Will my conversions match the actual value of the sale?

Yes. Using AI Value fields, Nimbata can calculate the revenue from a call based on the conversation and send that exact number back to Microsoft Ads for revenue‑driven optimization.

Does Nimbata prevent bad calls from inflating my Microsoft Ads data?

Yes. You can automatically block spam, misdials, and low‑value calls from being sent as conversions, keeping your Microsoft Ads data clean and your budget focused.

How does the integration help improve ROI?

By pushing only high‑value conversions (with actual revenue) into Microsoft Ads, you feed the bidding algorithm the right data. This lets Smart Bidding optimize toward profitable clicks instead of wasting spend on low‑quality leads.

Can I use different conversion actions for different outcomes?

Yes. For example, you might send “Qualified Lead” calls to one conversion action and “Closed Sale” calls to another, each with its own value.

Does Nimbata work with offline conversions in Microsoft Ads?

Yes. Nimbata can send MSCLIDs back to Microsoft Ads so revenue is attributed to the original click — even if the call happens days or weeks later.

How quickly do conversions show up in Microsoft Ads?

On average, call conversions sent from Nimbata appear in Microsoft Ads within 12 hours. While the delay won’t affect your conversion tracking accuracy, it’s best to keep it in mind when monitoring same‑day campaign performance.

Can I use Nimbata data to refine targeting in Microsoft Ads?

Yes. You can identify top‑performing keywords, locations, devices, and times of day from Nimbata’s call data and adjust your Microsoft Ads targeting for maximum ROI.

How long is the setup process?

Most users connect Nimbata to Microsoft Ads and configure their first conversion rules in under 10 minutes. If you already have Microsoft Ads conversion actions set up, the process is even faster — it’s just a matter of mapping fields and choosing your trigger conditions.

Discover more integrations