If you’re in the healthcare industry, you understand the significance of HIPAA compliance when it comes to managing patient information. It might even be a deal breaker for you when it comes to choosing a Call Tracking Software. So, let’s shed a light on what makes a call tracking software HIPAA compliant, why is it crucial if you are a healthcare Marketer and how can you find a call tracking software for your healthcare business.
What is HIPAA?
HIPAA (Health Insurance Portability and Accountability Act) is a US federal law that required the creation of national standards to protect sensitive patient health information from being disclosed without the patient’s consent or knowledge. To put it simply, healthcare organizations are responsible for ensuring all patient records are kept in databases that meet HIPAA standards.
Why is HIPAA Compliance Important?
HIPAA establishes national standards for ensuring the privacy and security of individuals’ Protected Health Information (PHI). PHI are highly sensitive and personal information and must be kept confidential. HIPAA ensures that healthcare providers, payers, and other entities that handle PHI, maintain the privacy and security of this information, while also allowing for its use and disclosure for treatment, payment, and healthcare operations. HIPAA compliance also builds trust, which gives patients the confidence to reveal details about their health to healthcare professionals.
Failure to comply with HIPAA regulations can result in significant legal and financial penalties, as well as harming an organization’s reputation.
Why do you need a HIPAA compliant Call Tracking Software
If you work in the healthcare industry, you need HIPAA-compliant call tracking and conversion attribution software. It’s a legal requirement and improves the patient experience since they can be confident their information is safe.
Gain A Competitive Edge With a Hipaa Call Tracking Software Designed for Healthcare Marketers
1. Know the Actual Impact on Patient Acquisition
Call Tracking reveals the true effectiveness of your marketing strategies. It reveals which campaigns, channels and keywords lead new patients to pick up the phone and provide their insurance or payment info to schedule an appointment.
2. Optimize Towards Conversions & Patient Experience
After a call is placed, use tags and scoring features to identify the most high-value interactions. These insights can be used to train your staff, enhance your patient’s experience and ultimately drive revenue growth for your business.
3. Improve Appointment Rates
Boost appointment rates for your health or beauty practice by routing calls to the most appropriate representative to handle. Capture every detail of your interactions with prospective clients and tap into them to train employees. You can also quantify the effectiveness of certain call scripts over others.
Be More Confident With Your Marketing Data by Reducing Compliance Risk
When it comes to advertising, it’s difficult to be fully HIPAA compliant. That’s because even the biggest and most popular platforms, like Google or Facebook, simply cannot reassure you that your data are secure and compliant. They don’t even offer a BAA. So, it’s up to you to have the right software in place to comfort your Healthcare clients that their patient’s data are secure.
Is Nimbata HIPAA Compliant?
In short – yes! Nimbata is a HIPAA compliant call tracking software.
But, what makes Nimbata HIPAA compliant?
1. Handling Personal Information
All Personally Identifiable Information (PII) under healthcare accounts are encrypted and stored on secure servers to ensure their protection. For further security, this information isn’t included in Email Notifications.
2. Data Encryption
Any ePHI (electronic Protected Health Information) stored on our servers is encrypted for increased security. This encryption safeguards confidential data against unauthorized access, providing protection during data transfer and preserves the privacy of customer information in the event of a breach. Nimbata protects all PHI by encrypting during transit and at rest.
3. Business Associate Agreement (BAA)
What is a BAA?
According to TotalHIPAA, Business Associate Contract, or Business Associate Agreement, is a written arrangement that specifies each party’s responsibilities when it comes to PHI.
HIPAA requires Covered Entities to only work with Business Associates who assure complete protection of PHI. These assurances have to be in writing in the form of a contract or other agreement between the Covered Entity and the BA.
Nimbata for Healthcare Accounts
Before activating your Healthcare account in the Nimbata app, you must first sign on to the BAA to maintain PHI security. BAA’s purpose-built to collect, store, and manage PHI across your entire tech stack.
4. Secure User-level Permissions
Nimbata provides secure access controls to protect your data from unauthorized individuals. Authentication, Permissions, Audit Logging, and Auto-Signoff provide an added layer of security.
